2014/2015
KAN-CSSMO1023U eBusiness and Communication Management in
Services
| English Title |
| eBusiness and Communication
Management in Services |
|
|
| Language |
English |
| Course ECTS |
7.5 ECTS |
| Type |
Mandatory |
| Level |
Full Degree Master |
| Duration |
One Quarter |
| Course period |
Second Quarter |
| Timetable |
Course schedule will be posted at
calendar.cbs.dk |
| Study board |
Study Board for MSc of Social Science
|
| Course
coordinator |
|
|
| Main academic
disciplines |
|
|
|
Last updated on
14-08-2014
|
| Learning objectives |
The students must be able to:
- Identify and critically assess the implications of the
development of new ICT for the service industry;
- Explain and compare the main concepts and theories of eBusiness
in relation to service management;
- Critically assess the value and relevance of concepts and
theories presented through the course in relation to their
practical application;
- Describe, analyse, and critically examine the application of
eBusiness strategies in service corporations;
- Identify a relevant problem for a service firm, use appropriate
research methods, and be able to apply the relevant theoretical
knowledge to a business case.
|
| Examination |
|
eBusiness and
Communication Management in Services:
|
| Exam
ECTS |
7,5 |
| Examination form |
Oral exam based on written product
In order to participate in the oral exam, the written product
must be handed in before the oral exam; by the set deadline. The
grade is based on an overall assessment of the written product and
the individual oral performance. |
| Individual or group exam |
Group exam, max. 5 students in the
group |
|
The oral exam is individual. If written
individually the project must be of max. 10 pages. |
| Size of written product |
Max. 15 pages |
| Assignment type |
Project |
| Duration |
Written product to be submitted on specified date and
time.
20 min. per student, including examiners' discussion of grade,
and informing plus explaining the grade |
| Grading scale |
7-step scale |
| Examiner(s) |
Internal examiner and external examiner |
| Exam period |
Autumn Term |
| Make-up exam/re-exam |
Same examination form as the ordinary exam
If a student is ill during the
regular oral exam, he/she will be able to re-use the mini-project
at the make-up exam. If a student is ill during the writing of the
mini-project and did not contribute to the mini-project, the
make-up exam can be written individually or in groups (provided
that other students are taking the make-up/re-exam). If the student
did not pass the regular exam, he/she must make a new revised
mini-project (confer advice from the examiner) and hand it in on a
new deadline specified by the
secretariat.
|
|
| Course content and structure |
|
The course gives students the ability to understand and analyse
the developments of the information and telecommunication
technologies (ICTs) and their impact in the service industry.
Students will be able to present and critically examine the latest
application of the ICTs in service firms and to examine the
development of ecommerce and booking systems. The course includes
the relationship between ICTs and innovation strategies. Students
should be able to analyse, describe and critically examine the
application of eBusiness strategies in service corporations. The
course presents the theories and models of communication in
organisations and enables students to prepare a communication plan
for real organisational situations. The relationship between theory
and practice will be achieved by use of cases. Through its learning
activities and assessment the course enhances the generic and
specific competencies of problem solving, team work, ability to
write and present academic reports for an expert audience, ability
to coordinate the activities of a project and apply knowledge to
practice.
|
| Teaching methods |
| Lectures, case analyses etc. |
| Expected literature |
| The main course textbook and article readings
will be indicated shortly. |
Last updated on
14-08-2014
Permalink