English   Danish

2015/2016  BA-BBLCV6000U  Fashion Entrepreneurship and Business Development

English Title
Fashion Entrepreneurship and Business Development

Course information

Language English
Course ECTS 7.5 ECTS
Type Elective
Level Bachelor
Duration One Semester
Start time of the course Autumn
Timetable Course schedule will be posted at calendar.cbs.dk
Min. participants 40
Max. participants 60
Study board
Study Board for BSc og MSc in Business, Language and Culture, BSc
Course coordinator
  • Fabian Csaba - Department of Intercultural Communication and Management (ICM)
Main academic disciplines
  • CSR and sustainability
  • Entrepreneurship
  • Marketing
Last updated on 05/11/2015
Learning objectives
To achieve the grade 12, students should meet the following learning objectives with no or only minor mistakes or errors: The course provides students with analytic concepts and practical knowledge and skills to help establish and develop sustainable fashion enterprises as entrepreneurs, consultants or business analysts. At the end of the course, students should be able to
  • Understand and reflect critically on the theory, concepts, tools and cases covered in the course
  • Demonstrate knowledge of the core concepts and contemporary condition of the fashion industry
  • Apply analytical frameworks of the course to identify opportunities and address challenges of fashion enterprises.
  • Propose a convincing business plan for an upstart fashion business or a project which helps address challenges of growth and develop an established fashion enterprise.
Prerequisites for registering for the exam
Number of mandatory activities: 1
Compulsory assignments (assessed approved/not approved)
Fashion business project proposal

Requirements about active class participation (assessed approved/not approved)
Fashion Entrepreneurship and Business Development:
Exam ECTS 7.5
Examination form Oral exam based on written product

In order to participate in the oral exam, the written product must be handed in before the oral exam; by the set deadline. The grade is based on an overall assessment of the written product and the individual oral performance.
Individual or group exam Group exam, max. 4 students in the group
Size of written product Max. 15 pages
Assignment type Project
Written product to be submitted on specified date and time.
10 min. per student, including examiners' discussion of grade, and informing plus explaining the grade
Preparation time No preparation
Grading scale 7-step scale
Examiner(s) Internal examiner and second internal examiner
Exam period Winter
Make-up exam/re-exam
Another examination form
Individuel prøve på baggrund af skriftligt produkt (revideret gruppe projekt eller individuel skriftlig opgave
Description of the exam procedure

Presentation and discussion of business plan in exam project report

Course content and structure

This course introduces students to the fashion business and helps them develop the analytical and practical skills to help establish and develop sustainable fashion enterprises. The course starts with an outline of the contemporary structure and transformations of the fashion industry in Denmark and beyond. It identifies key trends and forces driving change, including globalization of sourcing and markets, digitalization and demand for more sustainable and responsible business practice. Drawing on the outline as well as company cases, the course will explore the main challenges faced by entrepreneurs as well as more established fashion enterprises, and the opportunities for developing succesful business models and strong brands in contemporary fashion. The course presents a framework for understanding different phases, critical moments and key value relationships in the growth of fashion companies. The framework addresses central aspects of running a fashion business and provides students practical insights and tools to deal with issues of finance, sourcing, CSR, design, production, sales channels, communication, legal affairs, IPR and brand building. Relating to fashion's networks and entrepreneurship ecosystem, we examine which resources emerging fashion entreprises have access to, under which conditions.


During the course, the students should acquire the skills to competently formulate, develop or review business models of fashion companies and propose action to address challenges of business growth.


The course draws on different disciplines, including fashion theory, entrepreneurship studies, business model theory, business economics, strategic brand management, CSR theory.  

Teaching methods
The course consists of 10 three-hour sessions which blend theoretical and practical approaches to fashion enterprise. The first part of the course places an emphasis on the introduction and discussion of theoretical perspectives and concepts. Gradually the focus shifts to presentations by fashion industry speakers, who share practical experiences and insights and provide the courses core illustrative case examples. In the latter stages, teaching guides students groups in developing their own fashion business project . The projects should either detail a business plans or model for a new fashion enterprise, or assist an established enterprises in developing selected aspects of their business. In the sessions, group will present their ideas and receive feedback from their peers and experienced fashion industry consultants, who also offer supervision in the preparation of the projects.
Student workload
Student hours 206 hours
Participation in classes 30 hours
Readings for classes 110 hours
Research for fashion project assignment 20 hours
Completion of fashion business project 30 hours
Exam preparation 16 hours
Further Information

The course is developed and will be offered in collaboration with fashion industry associations and actors including WEAR and Væksthus Hovedstadsregionen.

Expected literature

Dillon, Susan. The fundamentals of fashion management. A&C Black, 2011.


George, G., & Bock, A. J. (2011). The business model in practice and its implications for entrepreneurship research. Entrepreneurship theory and practice35(1), 83-111.


Godart , Frederic (2012) Unveiling Fashion, London: Palgrave Macmillan


Jensen, K., & Poulsen, R. T. (2013). Changing value chain strategies of Danish clothing and fashion companies, 1970-2013. Erhvervshistorisk Årbog, 62(2), 37-56.


Kozlowski, A., Bardecki, M., and Searcy, C., (2012), "Environmental Impacts in the Fashion Industry: A Life-cycle and Stakeholder Framework", Journal of Corporate Citizenship, Vol. 45 (Spring 2012), pp. 17-36.


Malem, Wendy (2008) "Fashion designers as business: London", Journal of Fashion Marketing and Management: An International Journal, Vol. 12 Iss: 3, pp.398 – 414


Morris, M. Schindenhutte, M. Allen, J. (2005). The entrepreneur’s business model: towards a unified perspective. Journal of Business Research, 58. 726-735


Osterwalder, A. and Pigneur, Y. (2010), Business Model Generation, John Wiley & Sons, Inc.,Hobroken, New Jersey.

Last updated on 05/11/2015