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2015/2016  BA-BHAAO2002U  Entrepreneurship 2

English Title
Entrepreneurship 2

Course information

Language English
Course ECTS 7.5 ECTS
Type Mandatory
Level Bachelor
Duration One Quarter
Start time of the course Spring
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for BSc in Economics and Business Administration
Course coordinator
  • Asma Fattoum - Department of Innovation and Organizational Economics (INO)
Main academic disciplines
  • Entrepreneurship
  • Management
Last updated on 22-07-2015
Learning objectives
To achieve the grade 12, students should meet the following learning objectives with no or only minor mistakes or errors: The main objective of this course is to help students develop a thorough understanding of how entrepreneurial strategic management drives venture success and growth. Upon successful completion of the course, students should be able to:
  • Analyze the external environment of a start-up and detect potential sources of competitive advantage.
  • Assess the internal resources of a start-up and identify core competencies.
  • Understand the wide range of strategic choices available
to start-up firms such as diversification, internationalization, mergers, acquisitions and strategic alliances.
  • Formulate an overall business strategy.
  • Identify barriers to successful strategy implementation and provide recommendations to overcome those barriers.
Entreprenørskab 2:
Exam ECTS 7,5
Examination form Oral exam based on written product

In order to participate in the oral exam, the written product must be handed in before the oral exam; by the set deadline. The grade is based on an overall assessment of the written product and the individual oral performance.
Individual or group exam Individual
Individual oral exam based on a group written project (max 10 pages). The oral exam takes its offset in the business game and the written product. Further, students can be asked questions from the syllabus – i.e. the studied models/themes as well as cases and articles from the syllabus.
Size of written product Max. 10 pages
Assignment type Project
Written product to be submitted on specified date and time.
20 min. per student, including examiners' discussion of grade, and informing plus explaining the grade
Preparation time No preparation
Grading scale 7-step scale
Examiner(s) Internal examiner and external examiner
Exam period Spring
Make-up exam/re-exam
Same examination form as the ordinary exam
If the number of registered candidates for the make-up examination/re-take examination warrants that it may most appropriately be held as an oral examination. The programme office will inform the students if the make-up examination/re-take examination will be held as an oral examination.
Closed book.
Course content and structure

Aim of the course
This course introduces students to advanced topics and current debates in entrepreneurial strategic management. It aims at providing students with an overview of important factors that influence start-ups success and failure. More specifically, it attempts to help students gain an understanding of how the external environment, industry life cycle, market structure and firm internal resources shape entrepreneurial outcomes. It also aims at providing students insights into key corporate strategy decisions (e.g., diversification, internationalization, mergers, acquisitions and strategic alliances) that allow start-ups to develop and sustain a competitive advantage.
This course examines several theories, concepts and techniques of strategic management that enable start-ups to develop and maintain a competitive advantage. It entails a review of the main theoretical perspectives in industry and environment analyses, internal resources assessment and corporate strategic options such as diversification, internationalization, mergers, acquisitions and strategic alliances.
This course is a follow-up to Entrepreneurship I course. Entrepreneurship I course analyzed primarily the range of pre start-up and at start-up factors commonly associated with business growth. This course takes the analysis a step further by focusing on post start-up strategic decisions associated with business success, once the start-up challenges have been overcome.

Teaching methods
Class sessions involve a mixture of lectures, class discussion, videos, presentations and business game simulation. Required readings include book chapters, academic papers and business game player’s guide. Learning will occur primarily through discussion of ideas, concepts and theories presented in the class. Therefore, it is essential that students do the readings and homework assigned to fully take advantage of each class session. Practical application of concepts, theories and analytical tools learned in class will be realized through a business strategy game developed by Thompson, Stappenbeck and Reidenbach (www.bsg-online.com). In this business strategy game, eight teams of five/six students start up and run a firm during eight simulated years by developing strategies in all functional areas of their business venture.
Expected literature

Core reading:

·  Henry, A. (2011). Understanding Strategic Management. (2nd Edition) Oxford University Press.

·      Thompson A.A., Stappenbeck, G. J. & Reidenbach, M. A.(2014):The business strategy game player's guide: Competing in a global marketplace. McGraw-Hill/Irwin.
Additional literature:

·      Mintzberg, H. (1994). The fall and rise of strategic planning. Harvard Business Review, 72(1), 107–114.
·      Palich, L. E., Cardinal, L. B., & Miller, C. C. (2000). Curvilinearity in the diversification–performance linkage: an examination of over three decades of research. Strategic Management Journal, 21(2), 155–174.
·      Ireland, R. D., Hitt, M. A., Camp, S. M., & Sexton, D. L. (2001). Integrating entrepreneurship and strategic management actions to create firm wealth. Academy of Management Executive, 15(1), 49–63.
Supplementary materials  will be distributed by instructor in class.

Last updated on 22-07-2015