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2015/2016  BA-BIMKO1079U  Interdisciplinary Case 2: Responsible Management

English Title
Interdisciplinary Case 2: Responsible Management

Course information
Language English
Course ECTS 7.5 ECTS
Type Mandatory
Level Bachelor
Duration One Semester
Start time of the course Spring
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for BA in Intercultural Marketing Communication
Course coordinator
  • Esben Rahbek Gjerdrum Pedersen - Department of Intercultural Communication and Management (ICM)
Main academic disciplines
  • CSR and sustainability
  • Communication
  • Marketing
Last updated on 11-12-2015
Learning objectives
To achieve the grade 12, students should meet the following learning objectives with no or only minor mistakes or errors:
  • Formulate an interdisciplinary research problem which based on a concrete case address the relationship between responsible management and intercultural communication.
  • Demonstrate knowledge of the topics and literature taught at the course regarding responsible management.
  • Select and explain relevant theories, concepts and models from the course and their relevance to the chosen research problem.
  • Make a stringent analysis of the case based on the research problem and the chosen theories, concepts and models.
  • Formulate a strategy for the practical solution based on the analysis of the research problem.
  • Prepare a communication product for the practical solution of the research problem based on the analysis.
  • At the oral exam: Make a convincing argumentation for the strategic and communicative considerations which inspired to the development of the concrete communication product. Engage in discussion of theories, concepts and models addressed in the course.
  • Meet basic academic requirements regarding citation of sources, reference lists etc.
Prerequisites for registering for the exam
Number of mandatory activities: 1
Requirements about active class participation (assessed approved/not approved)
Active participation in a seminar day. A CSR-related communication challenge of a concrete organisation will be presented to the students. The students are then required to make a short proposal for addressing the communication challenge. Students are subsequently divided into smaller groups where each student gives feedback on the proposals of the other group members. The proposals will also be communicated to the case organization.

Make-up exam/re-exam: Written case analysis (max. 5 pages). The case will be defined by the course coordinator.
Examination
Tværfaglig case 2: responsible management:
Exam ECTS 7,5
Examination form Oral exam based on written product

In order to participate in the oral exam, the written product must be handed in before the oral exam; by the set deadline. The grade is based on an overall assessment of the written product and the individual oral performance.
Individual or group exam Individual
Size of written product Max. 5 pages
The examination is based on written assignment made up by a concrete communication product (max. 2 pages) based on fixed case as well as a theoretical reflection of the communication product (max. 3 pages). The written assignment forms the basis of the oral defence, which focuses on the discussion of the strategic choices underlying the communication product and the course literature more generally. The written assignment is included in the grading of the student.
Assignment type Written assignment
Duration
Written product to be submitted on specified date and time.
20 min. per student, including examiners' discussion of grade, and informing plus explaining the grade
Grading scale 7-step scale
Examiner(s) Internal examiner and external examiner
Exam period Spring
Make-up exam/re-exam
Same examination form as the ordinary exam
If the student has handed in a written assignment (communication product and reflection) to the ordinary exam, but been sick at the time of the oral examination, the retake exam will be based on the same written assignment.
If the student has not handed in a written assignment due to illness, it will have to be done prior to the oral retake exam.
If the student does not pass the oral exam, the retake exam can be based on a similar, revised, or completely new written assignment.
Course content and structure

The objective is to provide knowledge and understanding about responsible management and its relationship to communication. The students will examine concrete cases based on relevant theories concepts and models, and use this knowledge to prepare concrete communication products.
 

The students are introduced to a variety of topics regarding responsible management, including stakeholder theory, business-NGO partnerships, ethical consumption and supply chain responsibility. The students will be participate in conceptual discussions and analyse concrete cases based on the frameworks presented at the lectures.

 

The topics covered at the course are:

Introduction to Corporate Social Responsibility

CSR Communication

CSR Leadership and Management

Responsible Stakeholder Management

The Institutionalisation of CSR

Building Cross-Sector Partnerships

CSR Measurement and Reporting

CSR Development and Innovation
Teaching methods
The teaching will be based on lectures and classroom exercises.
Student workload
Lectures 18 hours
Exercises 8 hours
Seminar day 7 hours
Preparation 125 hours
Exam 50 hours
Expected literature

 A list of articles used for the course will be uploaded. Students will get access to relevant case studies.

 

Tentative literature list:

 

Schwartz, M.S.,  Carroll, A.B. (2008), Integrating and Unifying Competing and Complementary Frameworks The Search for a Common Core in the Business and Society Field, Business & Society, 47(2), p. 148-186

Porter, M. , Kramer, M.R. (2011), Creating Shared Value, Harvard Business Review,  89(1/2), p. 62-77.

Crane, A., Palazzo, G., Spence, L., Matten, D. (2014), Contesting the Value of “Creating Shared Value”, California Management Review, 56(2), p. 130-153.

Freeman, R. E., Velamuri, S. R. (2006), A New Approach to CSR: Company Stakeholder Responsibility. In M. Morsing & A. Kakabadse (Eds.), Corporate Social Responsibility: From Aspiration to Application, p. 9-23. Houndsmills, Basingstoke, Hampshire: Palgrave MacMillan.

Greenwood, M. (2015). Stakeholder Engagement : Beyond the Myth of Corporate Responsibility, 74(4), 315–327. http://doi.org/10.1007/sl0551-007-9509-y

Lowell, J. (2012), Managers and Moral Dissonance: Self Justification as a Big Threat to Ethical Management? Journal of Business Ethics, 105 (1), p 17-25.

Strand, R. (2013). The chief officer of corporate social responsibility: A study of its presence in top management teams. Journal of Business Ethics, 112(4), pp.721–734.

Borgerson, J.L.,  Schroeder, J.E. (2002), Ethical Issues of Global Marketing: Avoiding Bad Faith in Visual Representation, European Journal of Marketing, 36(5/6), p. 570-594.

Christensen, L.T., Morsing, M.; Thyssen, O. (2013), CSR as Aspirational Talk, Organization, 20(3), p. 372-393.

Weber, M. (2008). The business case for corporate social responsibility: A company-level measurement approach for CSR. European Management Journal, 26(4), 247–261. http://doi.org/10.1016/j.emj.2008.01.006

 Pedersen, E.R.G., Neergaard, P., Pedersen, J.T., Gwozdz, W. (2013), Conformance and Deviance: Company Responses to Institutional Pressures for Corporate Social Responsibility Reporting, Business Strategy & the Environment, 22(6), p. 357-373.

Selsky, J. W., & Parker, B. (2005). Cross-Sector Partnerships to Address Social Issues: Challenges to Theory and Practice. Journal of Management, 31(6), 849–873. http://doi.org/10.1177/0149206305279601

Austin, J. E. (2000). Strategic collaboration between nonprofits and businesses. Nonprofit and Voluntary Sector Quarterly, 29(SUPPL.), 69–97.

Matten, D., Moon, J. (2008), “Implicit” and “Explicit” CSR: A Conceptual Framework for a Comparative Understanding of Corporate Social Responsibility, Academy of Management Review, 33 (2), p. 404-424.

Tang, L.; Gallagher, C.C., Bie, B. (2015), Corporate Social Responsibility Communication Through Corporate Websites: A Comparison of Leading Corporations in the United States and China, Journal of Business Communication, 52(2), p. 205-227.

Halme, M., Laurila, J. (2009), Philanthropy, Integration or Innovation? Exploring the Financial and Societal Outcomes of Different Types of Corporate Responsibility, Journal of Business Ethics, 84(3), p.325-339.

Bocken, N.M.P., Short, S.W., Rana, P. , Evans, S. (2014) A literature and practice review to develop sustainable business model archetypes, Journal of Cleaner Production 65 (2014), p. 42-56
Last updated on 11-12-2015