English   Danish

2015/2016  KAN-CCMVV2502U  User-driven product innovation

English Title
User-driven product innovation

Course information

Language English
Course ECTS 7.5 ECTS
Type Elective
Level Full Degree Master
Duration One Quarter
Start time of the course First Quarter
Timetable Course schedule will be posted at calendar.cbs.dk
Max. participants 60
Study board
Study Board for MSc in Economics and Business Administration
Course coordinator
  • Tamas Vamosi - Department of Operations Management (OM)
Kontaktinformation: https:/​/​e-campus.dk/​studium/​kontakt eller Contact information: https:/​/​e-campus.dk/​studium/​kontakt
Main academic disciplines
  • Innovation
  • Project and change management
  • Accounting
Last updated on 23-04-2015
Learning objectives
To achieve the grade 12, students should meet the following learning objectives with no or only minor mistakes or errors: At the end of the course the students should be able to:

• Understand and use user-driven design methods in order to innovate product design.
• Use a variety of ethnographic methods in product design development for a case company, i.e. user-observation, cultural probes, qualitative user-interviews photo/video-ethnography.
• Develop a suggestion for a case company on how to link the design process with the budgeting aspect.
• Make plans on how to organize product innovation and design processes due to necessary cost and value management considerations.
• Show how to integrate the costing and value making considerations when operating in terms of customer driven processes.
• Be able to develop and use a design brief, considering ingredients like project overview, target audience review, company portfolio, business objectives, design strategy, project scope, and design strategy.
User-driven product innovation:
Exam ECTS 7,5
Examination form Home assignment - written product
Individual or group exam Individual
Size of written product Max. 20 pages
Assignment type Project
Duration Written product to be submitted on specified date and time.
Grading scale 7-step scale
Examiner(s) Internal examiner and external examiner
Exam period Autumn
Make-up exam/re-exam
Same examination form as the ordinary exam
Course content and structure

In this course – a studio course defined as a workshop business case - students learn to run a successful design and costing/value creation project in the field of product design. To this aim a case company presents heterogeneous student teams with a design and costing/value creation product design challenge, and the task to develop a costing/value creation strategy. Under the guidance of experts, students work on the challenge and acquire the academic knowledge and practical skills necessary to address such problems. The students will be required to use user-driven innovation methods.


Crucial in this course is the connection between user-driven design creation and innovation of products on the one hand and the cost and value management of these design activities on the other. The cost and value management part of the course/curriculum will help the students to understand the challenges in cost and value management through the development and planning of projects over the budgeting processes of projects in the end integrating these parts with each other and include these economic and financial (crucial) elements in the design and production innovation processes. The students will learn how to develop a design brief in order to control the design process.


Due to the studio course format there will be no traditional lessons though a mandatory curriculum is required to be used and work with during the workshop and to use in the final project delivered.

Teaching methods
It is intended and expected that a design consultancy company will attend. The company’s experience in dealing with customer driven design, and/or design brief will be point of departure regarding the students work with the company regarding the ambition to make more specific and operational costing and value creating calculations on these design activities.
Expected literature
  • Blomberg, J., J. Giacomi, et al. (1993). Ethnographic Field Methods and Their Relation to Design. Participatory Design: Perspectives on System Design. D. Schuler and A. Namioka. Hillsdale, Lawrence Erlbaum Associates. (pp. 2 – 22).
  • Brown, Sunni (2014). The doodle revolution. New York: Penguin. Chap. 4 (pp. 65-145).
  • Gunn, Wendy and Donovan, Jared (2012). Design Anthropology: An introduction. In Gunn, W, and Donovan, J (eds) Design and anthropology. Farnham: Ashgate Publishing. (pp. 1-16).
  • Hackman, J. Richard (2002). Leading teams: Setting the stage for great performance. Harvard Business School Press. Chap. 3.
  • Phillips, P. L. (2012). Creating the perfect design brief: How to manage design for strategic advantage. Second edition. New York: Allworth Press. Chapter 1, 2, 3 & 12.
  • Sanders & Stappers (2008). Co-creation and the new landscapes of design. CoDesign: International Journal of CoCreation in Design and the Arts, Vol. 4, No. 1. (5-18). DOI: 10.1080/15710880701875068.
  • Sibbet, David (2011). Visual Teams: Graphic Tools for Commitment, Innovation, and High Performance. John Wiley & Sons.
  • Spradley, J. (1979). Interviewing an Informant. The Ethnographic Interview, Holt, Rinehart and Winston: 55-68.
  • Squires, Susan (2002). Doing the work: Customer research in the product development and design industry. In Squires, S. and Byrne, B. (eds) Creating Breakthrough Ideas: The Collaboration of Anthropologists and Designers in the Product Development Industry. Westport: Bergin & Garvey. (pp. 103-146).
  • Venkataraman, R. R.  & Pinto, J. K. (2008). Cost and value management in projects. New Jersey: John wiley & Sons. Chap. 1, 2, 4 & 12.
Last updated on 23-04-2015