English   Danish

2015/2016  KAN-CSIEO2001U  Business: Models and Prototypes

English Title
Business: Models and Prototypes

Course information

Language English
Course ECTS 7.5 ECTS
Type Mandatory
Level Full Degree Master
Duration One Quarter
Start time of the course Autumn
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for MSc of Social Science
Course coordinator
  • Bill Gartner - MPP
Main academic disciplines
  • Innovation
Last updated on 14-08-2015
Learning objectives
To achieve the grade 12, students should meet the following learning objectives with no or only minor mistakes or errors: The student should be able to :
  • Identify and analyze the value of specific entrepreneurial activities for developing opportunities into viable businesses through the application of various types of business model formats and prototyping procedures.
  • Acquire knowledge, insights, and methods from a social constructionist perspective for the creation of futures and the development of organizations as well as engage in effective collaborative processes through group activities as well as reflect on engagement in collaborative processes through group activities.
  • Develop prototypes of products and/or services and undertake iterative testing and revision of these prototypes through participatory design.
  • Gain some facility in the use of various presentation modalities (e.g., drawing, sketching, storyboarding, improvisation and role playing) for bringing ideas into concrete realities that others can experience.
Prerequisites for registering for the exam
Number of mandatory activities: 1
Compulsory assignments (assessed approved/not approved)
A mandatory assignment that is due in week 6 of the course.The mandatory assignment is graded pass/failed by one examiner on an individual basis.
A pass is required to participate in the regular exam. The retake exam is also an assignment.
Business: Models and Prototypes:
Exam ECTS 7,5
Examination form Home assignment - written product
Individual or group exam Individual
Size of written product Max. 10 pages
Assignment type Written assignment
Duration Written product to be submitted on specified date and time.
Grading scale 7-step scale
Examiner(s) One internal examiner
Exam period Autumn
Make-up exam/re-exam
Same examination form as the ordinary exam
Course content and structure

This course offers theory from social construction perspectives and utilizes various frameworks (business models and prototyping) and processes (i.e., concept and business model development and testing; feasibility processes; product and service design methods; and participatory design processes) for developing ideas and opportunities into viable businesses.  The class is taught in a studio format. Based on knowledge gained from: assigned readings, short lectures and cases, class discussions and group exercises; the class develops, modifies and refines a series of business concepts, business models, and product/service prototypes that will serve as inputs for evaluating the feasibility of a particular idea/opportunity.  Students (either alone or in teams) will be responsible for developing and refining a business model and a prototype for a specific opportunity during the term.  

Teaching methods
studio teaching
Expected literature

Required Books to Purchase:


Roam: D. (2009).  Unfolding the Napkin.  New York: Penguin Books.  (Listed as NAPKIN in Course Schedule)


Osterwalder, A., Pigneur, Y., Bernarda, G., Smith, A. & Papadakos, T.  (2014). Value Proposition Design. Hoboken, NJ: John Wiley & Sons. (Listed as VPD in Course Schedule)


Latour, B. (1987).  Science in Action.  Cambridge, MA: Harvard University Press.  (List as SIA in Course Schedule)


Supplemental Books and Materials;


If you don’t have a sense of accounting and finance, then, you should read this book: 


Berman, K., & Knight, J. (2013). Financial intelligence for entrepreneurs: what you really need to know about the numbers. Harvard Business Press.


The class can’t cover all of the ways that one might use design thinking to solve problems.  A good book to widen your sense of design methods and ideas is:


Lidwell, W., Holden, K., & Butler, J. (2010). Universal principles of design: 125 ways to enhance usability, influence perception, increase appeal, make better design decisions, and teach through design. Rockport publishers.

Last updated on 14-08-2015