To achieve the grade 12, students
should meet the following learning objectives with no or only minor
mistakes or errors:
- Identify and discuss strengths and weaknesses of concepts and
theories relating to CSR and sustainability and to apply these
concepts and theories in appraising strategic alternatives for
companies
- Identify new issues arising (e.g. corruption, labor, human
rights) and recognize the threats and opportunities they involve
for modern business
- Discuss the external (societal) and internal (organizational)
factors that enable and constrain corporate responsibility and
sustainability
- Apply relevant perspectives on CSR and sustainability to a case
analysis outlining a leadership challenge
- Present the findings of the case analysis, including
recommendations for future action, in a clear, concise and
insightful manner
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This course explores how business practitioners can show
leadership and contribute to the development of more responsible
and sustainable business practices. It explores the individual,
organizational and communicative aspects of responsibility along
with the regulatory and political context shaping and constraining
business mindsets and decisions. While the course has a strong
emphasis on the practical/operational aspects of CSR and
sustainability (through the use of cases and empirical examples),
it also allows participants to familiarize themselves with cutting
edge research in the field and how theoretical models and concepts
can contribute to a better understanding of the mechanisms
underlying recent developments. In order to give participants a
strong sense of the richness, diversity and complexity of the
field, the course is presented by an international team of leading
academic experts and practitioners. The course is divided into
three modules. The first, Responsibility drivers and
concerns, focuses on the different ways in which we can,
fundamentally, approach matters of responsibility. Starting from a
discussion of individual responsibility and responsible leadership,
it goes on to show how CSR and sustainability also need to be seen
as embedded concerns that are related to national institutional
frameworks and values. And how we, on top of that, increasingly
need to consider these matters in a global setting and as affected
by various modes of global governance, including the UN Global
Compact. The final lecture focuses on the challenges brought on by
NGO activism in regard to critical supply-chain issues. The second
module more explicitly addresses the Business imperatives
of CSR and sustainability. It starts with a discussion of the pros
and cons of strategic CSR and CSV (creating shared value) as
promoted by Porter & Kramer, and compares this with
collaborative approaches building on the value of cross-sector
partnerships. This is followed by an in-depth discussion of the
much-touted business case for CSR and by reflections on the
communicative aspects of CSR and sustainability. Finally, it
includes a workshop on one of the most topical matters in the
sustainability debate right now: circular economy. The last module,
Final reflections and looking ahead, take us back to the
starting point of individual responsibility and focuses on how the
participants can put the insights of the course to practical use in
their organizational settings. The final lecture includes a
presentation of Danish pharmaceutical company Novo Nordisk and how
they are using strategic CSR to look ahead.
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