|
Interdisciplinary Case 2: Responsible
Management:
|
| Exam
ECTS |
7,5 |
| Examination form |
Oral exam based on written product
In order to participate in the oral exam, the written product
must be handed in before the oral exam; by the set deadline. The
grade is based on an overall assessment of the written product and
the individual oral performance. |
| Individual or group exam |
Individual exam |
| Size of written product |
Max. 5 pages |
|
The examination is based on a written assignment
of 5 pages based on provided exam questions.
The student have 72 hours to answer the case-assignment. |
| Assignment type |
Essay |
| Duration |
Written product to be submitted on specified date and
time.
20 min. per student, including examiners' discussion of grade,
and informing plus explaining the grade |
| Grading scale |
7-step scale |
| Examiner(s) |
Internal examiner and external examiner |
| Exam period |
Spring |
| Aids allowed to bring
to the exam |
Limited aids, see the list below:
Aids are allowed during the 72-hour written exam period.
Students may draw upon course readings, notes, other class
materials, and the like.
No aids are allowed during the oral exam. However, students will be
permitted to reference and bring their 5-page written assignment.
No excessive notes and markings on this document will be
allowed. |
| Make-up exam/re-exam |
Same examination form as the ordinary exam
Re-examination: If a student has
participated in answering the assignment, but has been sick at the
time of the oral examination, the re-examination will be based on a
re-submission of the original assignment.
If the student has not handed in a written assignment or has not
passed the oral exam, the retake exam will be a 15 page analysis
based on the theories, concepts and models from the course.
The students will have 7 days to answer the
assignment.
|
Description of the exam
procedure
The written assignment forms the basis of the oral defence,
which tasks students with responding to one or more provided exam
questions. The written assignment should focus on the
key theories and concepts used in the course.
In the oral exam students will be allowed up to 2 minutes to
give a brief presentation before answering a series of questions
from the examiners. Questions may pertain specifically to the
written assignment, and/or other key concepts, theories or
literature from the course. Students are not allowed any aids
at the exam, apart from a copy of their written assignment (no
excessive notes or additional markings will be allowed).
|
|
|
Companies increasingly need to demonstrate their efforts to be
responsible and sustainable, both directly through communication
pieces like CSR reports and press releases, but also indirectly
through marketing choices and partnership engagements. First,
this course provides an introduction to key concepts and theories
related to corporate social responsibility, sustainability, and
business ethics, particularly as they relate to marketing and
communications. Second, it examines concrete cases based upon
the relevant concepts and models. Lastly, students will
create and critique their own communications products based upon
both theory and case learning. Overall, the course aims to
provide both an overview of the key concepts and issues related to
responsible management, as well as practical insight and hands-on
experience on the topic.
Topics covered on the course include:
- Introduction to corporate social responsibility
- Measurement and reporting
- Stakeholder engagement and management
- Partnerships
- Cross-cultural contexts and the marketplace
- Consumers and marketing ethics
The structure of the course is divided into lectures and
exercises, and tasks students with working in groups.
Lectures will emphasize key concepts by focusing on the major
theories and frameworks for each given topic. Exercises will
begin with a different, concrete case example and discussion
designed to highlight and operationalize the key issue(s) within
the weekly topics. Students will then work in the same groups
to create, revise and critique a communications product based upon
a case that builds throughout the course.
A unique feature of this course is the progression of a single
case that builds week-by-week in response to weekly updates or
“twists” that relate to CSR. This ongoing case approach is
designed to foster students’ ability grapple with vague or unclear
mandates, sometimes contradictory requests, and staying true to
brand image throughout a variety of circumstances and
scenarios.
Students are to work in the same group of approximately 5
students in their exercise class throughout the course. Class
activities will also include sharing communications products with
other students and providing feedback. Within 48 hours of the
exercise class ending, students will submit the week’s assignment
to their exercise instructor for feedback. The average length
of this product will be 5 pages, but please note that this may be
longer or shorter depending on the week.
|
|
This is a preliminary reading list. The final list and
readings not included in the textbook will be made available
on LEARN. Students will be responsible for accessing textbook
readings themselves.
Course Textbook:
Crane, A., Matten, D., & Spence, L. J. (eds) (2013).
Corporate Social Responsibility: Readings and Cases in a Global
Context. ISBN: 978-0-415-68325-8
Textbook Readings:
- Chapters 1, 3, 4, 5, 7, 9, 10, 11.
- Crane (2012). Ethical consumer and the CSR
Marketplace. Textbook pp. 235-252.
- Garriga, E., & Melé, D. (2004). Corporate Social
Responsibility Theories: Mapping the Territory. Journal of
Business Ethics, 53(1/2), 51–71.
http://doi.org/10.1787/9789264122352-de. Textbook pp. 74-104.
- Gond, J.-P., Kang, N., & Moon, J. (2011). The government of
self-regulation: on the comparative dynamics of corporate social
responsibility. Economy and Society, 40(4),
640–671. Textbook pp. 516-544.
- Husted & Allen (2011). How do we build a corporate social
strategy?. Textbook pp. 451-472.
- Mitchell, R. K., Agle, B. R., Wood, D. J., Mitchell, R. K.,
& Wood, D. J. (1997). Toward a Theory of Stakeholder
Identification and Salience: Defining the Principle of Who and What
Really Counts. Academy of Management Review,
22(4), 853–886. Textbook pp. 168-202
- Zadek, Pruzan & Evans (2003). Social and ethical
accounting, auditing and reporting: How to do it. Textbook
pp. 409-424
Additional Readings:
- Porter, M. E., & Kramer, M. R. (2011). Creating Shared
Value. Harvard Business Review, (February), 63–77.
http://doi.org/10.1108/09600039410055963
- Moon, J. (2014). Corporate Social Responsibility: A Very
Short Introduction. Oxford University Press., chapter 1
- Crane, A., Palazzo, G., Spence, L., & Matten, D. (2014).
Contesting the Value of “Creating Shared Value,” 56(2),
130–153. http://doi.org/10.1007/978-3-319-01463-0
- Christensen, L. T., Morsing, M., & Thyssen, O. (2013). CSR
as aspirational talk. Organization, 20(3), 372–393.
http://doi.org/10.1177/1350508413478310
- Pedersen, E. R. G., Neergaard, P., Pedersen, J. T., &
Gwozdz, W. (2013). Conformance and deviance: Company responses to
institutional pressures for corporate social responsibility
reporting. Business Strategy and the Environment,
22(6), 357–373. http://doi.org/10.1002/bse.1743
- Freeman, R. E., Velamuri, S. R., & Moriarty, B. (2006).
Company Stakeholder Responsibility: A New Approach to CSR.
Business Roundtable: Institute for Corporate Ethics.
Retrieved from www.corporate-ethics.org
- Austin, J. E. (2000). Strategic collaboration between
nonprofits and businesses. Nonprofit and Voluntary Sector
Quarterly, 29(SUPPL.), 69–97.
- Matten, D., & Moon, J. (2008). “Implicit” and “Explicit”
CSR: a Conceptual Framework for a Comparative Understanding of
Corporate Social Responsibility. Academy of Management
Review, 33(2), 404–424.
http://doi.org/10.5465/AMR.2008.31193458
- Strand, R., & Freeman, R. E. (2013). Scandinavian
Cooperative Advantage: The Theory and Practice of Stakeholder
Engagement in Scandinavia. Journal of Business Ethics,
1–21. http://doi.org/10.1007/s10551-013-1792-1
- Borgerson, J. L., & Schroeder, J. E. (2002). Ethical issues
of global marketing: avoiding bad faith in visual representation.
European Journal of Marketing, 36(5/6), 570–594.
http://doi.org/10.1108/03090560210422399
-
Optional: Carrington, M. J., Neville, B. A., &
Whitwell, G. J. (2010). Why ethical consumers don’t walk their
talk: Towards a framework for understanding the gap between the
ethical purchase intentions and actual buying behaviour of
ethically minded consumers. Journal of Business Ethics,
97(1), 139–158.
http://doi.org/10.1007/s10551-010-0501-6
|
Permalink