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2016/2017  KAN-CCMVI2054U  Entrepreneurial Business Planning and Development

English Title
Entrepreneurial Business Planning and Development

Course information

Language English
Course ECTS 7.5 ECTS
Type Elective
Level Full Degree Master
Duration Summer
Start time of the course Summer
Timetable Course schedule will be posted at calendar.cbs.dk
Max. participants 80
Study board
Study Board for MSc in Economics and Business Administration
Course coordinator
  • Course instructor - Mads Løntoft, External lecturer, CBS, mlo.edu@cbs.dk
    Sven Bislev - Department of Intercultural Communication and Management (ICM)
In case of any academic questions related to the course, please contact the course instructor or the academic director, Sven Bislev at sb.ikl@cbs.dk
Main academic disciplines
  • Entrepreneurship
  • Innovation
Last updated on 23/01/2017
Learning objectives
To achieve the grade 12, students should meet the following learning objectives with no or only minor mistakes or errors: After the course, the student should have skills and competencies that enables him/her
  • To identify and describe the challenges and opportunities of a newly started company
  • To identify potentially relevant stakeholders for a given startup company
  • To actively participate in the planning and development proces of a startup company
  • To discuss and assess the curriculum and combine these contributions to the analysis of SME's
  • To write, edit and critically analyse business plan
  • To be able to communicate the contents of a business plan both in writing and orally as a result of the student's analysis and reflections
  • To explain and assess different business models
Course prerequisites
Basic knowledge about microeconomics and marketing
Entrepreneurial Business Planning and Development:
Exam ECTS 7.5
Examination form Home assignment - written product
Individual or group exam Individual exam
Size of written product Max. 10 pages
Assignment type Written assignment
Duration 72 hours to prepare
Grading scale 7-step scale
Examiner(s) One internal examiner
Exam period Summer, Ordinary exam: End of July - beginning of August 2017.

Retake exam: End of September - beginning of October 2017.

3rd attempt (2nd retake) exam: End November - beginning of December 2017.

Exam schedule is available on http://www.cbs.dk/summer http:/​/​www.cbs.dk/​uddannelse/​summer-university-programme/​exam
Make-up exam/re-exam
Same examination form as the ordinary exam
Home project assignment, new exam question
Course content and structure

The course is centered around the contents of a business plan and as such covers a rather broad set of topics. A selection of the topics covered includes idea generation and evaluation, market and industry analysis, marketing and team analysis, operations and product development, finance and financial models as well as business models and business model innovation.

The case and problem solving approach provides valuable practice and experience for the course participants as it facilitiates the linking of theory to practical application. The goal of the course is ultimately to equip the course participants with the theoretical and practical skills required to develop business plans that are well thought out, trustworthy and useful.


Session 1: Importance of business plans and their role(s)
Session 2: Industry, market and technology analysis
Session 3: Marketing and team analysis
Session 4: Operations and Product Development
Session 5: Finance, financial projections and funding
Session 6: Guest Lecture & feedback session.
Session 7: Business models
Session 8 & 9: Business model innovation
Session 10: Guest lecture
Session 11: Review, wrap-up and exam preparation

Following session 5 there will be a small assignment which forms the basis of the feedback activity in session 6.

Teaching methods
This course is taught using a combination of cases, lectures, and guest speakers, with an emphasis on case discussions in the class.
Student workload
Preliminary assignment 10 hours
Classroom attendance 33 hours
Preparation 144 hours
Feedback activity 7 hours
Examination 12 hours
Further Information

Preliminary Assignment: To help students get maximum value from ISUP courses, instructors provide a reading or a small number of readings or video clips to be read or viewed before the start of classes with a related task scheduled for class 1 in order to 'jump-start' the learning process.


Feedback Activity: A feedback activity defined by the course instructor will take place approx. half-way through the course.


Course timetable is available on http://www.cbs.dk/uddannelse/summer-university-programme/courses

Expected literature

Primary literature (must-have books)


Barringer, Bruce R.: Preparing Effective Business Plans - An Entrepreneurial Approach, 2nd edt. 2015. Pearson Education Ltd.



Additional materials:


Sahlman, W. A. (1996). Some thoughts on business plans. Harvard Business School Publ.


Delmar, F., & Shane, S. (2003). Does business planning facilitate the development of new ventures? Strategic Management Journal, 24(12), 1165-1185.


Shane, S., & Delmar, F. (2004). Planning for the market: business planning before marketing and the continuation of organizing efforts. Journal of Business Venturing, 19(6), 767-785.


Karlsson, T., & Honig, B. (2009). Judging a business by its cover: An institutional perspective on new ventures and the business plan. Journal of Business Venturing, 24(1), 27-45.


Zott, C., & Amit, R. (2007). Business model design and the performance of entrepreneurial firms. Organization Science, 18(2), 181-199.


Slater, S. F., & Olson, E. M. (2002). A fresh look at industry and market analysis. Business Horizons, 45(1), 15-22.           


CASE: Jean, M. (2014). Sweet Leaf Bath Co. Ivey Publishing


CASE: Ko, S., Woo, C. L. (2009). AirAsia: Flying Low Cost with High Hopes. Asia Case Research Center - The University of Hong Kong.


Zott, C., Amit, R., & Massa, L. (2011). The business model: recent developments and future research. Journal of management, 37(4), 1019-1042.


Magretta, J. (2002). Why business models matter. Harvard Business Review, May 2002, 86-92


Shafer, S. M., Smith, H. J., & Linder, J. C. (2005). The power of business models. Business horizons, 48(3), 199-207.


Casadesus-Masanell, R., & Ricart, J. E. (2007). Competing through business models. Handbook of Research on Competitive Strategy.


Zott, C., & Amit, R. (2008). The fit between product market strategy and business model: implications for firm performance. Strategic Management Journal, 29(1), 1-26.


St. Gallen Business Model Navigator - working paper (2016).


CASE: Hart, M., Roberts, M. J., & Stevens, J. D. (2005). Zipcar: refining the business model. Harvard Business School Pub.


Last updated on 23/01/2017