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2016/2017  KAN-CEBUO1001U  Strategic and Tactical Tools for E-Business

English Title
Strategic and Tactical Tools for E-Business

Course information
Language English
Course ECTS 7.5 ECTS
Type Mandatory
Level Full Degree Master
Duration One Semester
Start time of the course Autumn, Spring
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for BSc/MSc in Business Administration and Information Systems, MSc
Course coordinator
  • Rony Medaglia - Department of IT Management (ITM)
Main academic disciplines
  • Information technology
  • Management
  • Marketing
Last updated on 18-07-2016
Learning objectives
To achieve the grade 12, students should meet the following learning objectives with no or only minor mistakes or errors: After the course, students should be able to:
  • Master relevant terminology regarding e-business
  • Use a group of relevant theories/frameworks to solve e-business problems
  • Reflect on the innovative potential of new IT for specific organizations
  • Assess the implications of new IT for industry structures
  • Identify potential disruptive e-business technologies and associate business models with them
Prerequisites for registering for the exam
Number of mandatory activities: 1
Compulsory assignments (assessed approved/not approved)
A report answering questions on the cases presented in class.

To enter the examination, the student must have submitted at a set date a mandatory group assignment (max. 4 students per group) consisting of a case analysis that has been presented and discussed in class. The activity must be approved. For students who submit and achieve 'not approved' or cannot submit due to illness, will have to submit before a second set date before the end of the course.
Students who have not received 'approved' for the mandatory assignment cannot participate in the ordinary examination.
For re-exam, if the mandatory assignment has not been approved, the student can answer a 24 hour home assignment within a fixed date before the reexamination, but can only enter reexamination if the assignment obtains 'approved'.
Examination
Strategic and Tactical Tools for E-Business:
Exam ECTS 7,5
Examination form Written sit-in exam
Individual or group exam Individual exam
Assignment type Written assignment
Duration 4 hours
Grading scale 7-step scale
Examiner(s) One internal examiner
Exam period Winter and Summer
Aids allowed to bring to the exam Closed book: no aids:
  • Written sit-in-exam on CBS' computers
Make-up exam/re-exam
Same examination form as the ordinary exam
If the number of registered candidates for the make-up examination/re-take examination warrants that it may most appropriately be held as an oral examination, the programme office will inform the students that the make-up examination/re-take examination will be held as an oral examination instead.
Same examination form, but with different questions.
Description of the exam procedure

The students need to answer a number of open-ended questions in written form about the course syllabus readings with closed book and no aids.
Course content and structure

The digital economy is reshaping the way we do business. The convergence of information and communication technologies is leading to massive transformation of our economy. This transforms the organization as radically as telephone, railroads and airline travel transformed the economy in the past. The ongoing creations of the new electronic infrastructure affect industry structures and individual organizations. Consequently, future managers need to understand how to integrate Information and Communication Technologies (ICT) with innovative forms of organizing to develop effective e-business strategies.

This course provides an understanding of the applications, base line technologies, changing skill sets, new business concepts and above all new business tactics/strategies that organizations need to master in order to manage and lead their e-business initiatives. This course explores the Internet and related technologies including portals/search engines, electronic payment systems, social media, security, knowledge management technologies and the like. The focus is on how organizations can exploit and have exploited Internet and related technologies as a means to effectively reshape and (re-)direct their business strategy. We will examine business cases where firms have developed e-business based solutions, and we will look at new information products and services, such as electronic shopping and publishing, one-to- one marketing, electronic distribution, e-media, e-markets, business-to- business integration, and net-enabled transactions. We will emphasize the need to understand the ways we can integrate novel technological solutions in business.
Teaching methods
A mix of lectures (including guests from industry), workshops and project work will be
used.
Student workload
Attending lecture sessions 24 hours
Participating in workshop sessions 24 hours
Reading and preparing for in-class discussions 70 hours
Preparing for case presentations 20 hours
Writing mandatory assignment 30 hours
Preparing for individual exam 39 hours
Expected literature

Textbook and article readings.

Textbook:

Ken Laudon and Carol Traver, E-commerce 2016, Global Edition, 12/e

ISBN13: 9781292109961
ISBN10: 1292109963

See more at:

http://tinyurl.com/zcdu899

 

Article readings will be indicated as the course start approaches.

 
Last updated on 18-07-2016