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2016/2017  KAN-CFSMO1116U  Corporate Strategy

English Title
Corporate Strategy

Course information
Language English
Course ECTS 7.5 ECTS
Type Mandatory
Level Full Degree Master
Duration One Semester
Start time of the course Spring
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for MSc in Economics and Business Administration
Course coordinator
  • Diego Stea - Department of Strategic Management and Globalization (SMG)
Main academic disciplines
  • Globalization and international business
  • Strategy
Last updated on 02-08-2016
Learning objectives
To achieve the grade 12, students should meet the following learning objectives with no or only minor mistakes or errors: This is the second course in strategic management at the FSM Program. The aim of the first course was to provide students with a strong theoretical foundation in the strategy field. This second course takes a more pragmatic approach towards application of strategic analysis and extends the perspectives from the previous course to multinational corporate management situation.

After completing this course the students should have:
  • Extensive knowledge of industry cases and major types of strategic decisions.
  • Familiarity with many examples of successful and less successful strategies.
  • Knowledge and understanding of relevant corporate strategies.
  • Understanding of the complexities and opportunities that the global dimension of strategy implies.
  • Understanding of the application of various analysis techniques in a global context.
  • Knowledge regarding how to conduct a thorough strategy case analysis.
  • Experience regarding the ability to obtain and analyse information for decision-making.
Examination
Corporate Strategy:
Exam ECTS 7,5
Examination form Home assignment - written product
Individual or group exam Individual exam
Size of written product Max. 5 pages
Assignment type Written assignment
Duration 24 hours to prepare
Grading scale 7-step scale
Examiner(s) One internal examiner
Exam period Spring
Make-up exam/re-exam
Same examination form as the ordinary exam
If the number of registered candidates for the make-up examination/re-take examination warrants that it may most appropriately be held as an oral examination, the programme office will inform the students that the make-up examination/re-take examination will be held as an oral examination instead
Description of the exam procedure

Case analysis covering topics taught in the two courses.
Course content and structure

Corporate Strategy deals with the management of different businesses and product-market activities within the umbrella or the larger, typically multinational, enterprise. Hence, the course focuses on the effective management of business entities operating across different product-markets and thereby builds on the business strategy perspectives concerned with firm positioning in industry specific product-markets. Effective corporate strategy relates to headquarter policies, business portfolio management, corporate restructuring, strategic change, etc., but it also relates for many firms to business expansion to a larger multinational scope. One of the fundamental challenges is to lead and structure the firm so its different parts provide a genuine contribution to global corporate performance.

Upon completion of this course the students should be equipped to address essential corporate and strategy issues and analyze complex multinational enterprise structures. The students will be asked to demonstrate their ability to complete a case analysis of a given company situation using material covered during this course as well as insights and skills acquired from the previous course(s) in strategic management or equivalent studies. The exam will test the student’s ability to use the knowledge gained through the course for solving particular problems related to the overall themes. The exam is not about learning the texts by heart but rather understanding and reflecting on topics covered in the course.
 
Teaching methods
Lectures, exercises and case discussions.
Student workload
Preparation 146 hours
Teaching 54 hours
Exam 6 hours
Expected literature

Grant, Robert M. (2016). Contemporary Strategy Analysis: Text and Cases Edition, 9th Edition. John Wiley and Sons, UK.

Scientific articles

Case studies
Last updated on 02-08-2016