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2016/2017  KAN-CSCEO1035U  Consumer Driven Supply Chains

English Title
Consumer Driven Supply Chains

Course information
Language English
Course ECTS 7.5 ECTS
Type Mandatory
Level Full Degree Master
Duration One Semester
Start time of the course Spring
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for MSc in Economics and Business Administration
Course coordinator
  • Jesper Aastrup - Department of Operations Management (OM)
Main academic disciplines
  • Supply chain management and logistics
Last updated on 06-07-2016
Learning objectives
To achieve the grade 12, students should meet the following learning objectives with no or only minor mistakes or errors:
  • Understand and analyse the activities, processes and context factors of managing retail supply chains
  • Understand and discuss the ideals, processes and dilemmas of Efficient Consumer Response (ECR)
  • Identify specific supply chain and marketing problems of the retail supply chains at both strategic and operational levels
  • Specify and analyse the most important design criteria and components of retail specific supply chain management
  • Provide theoretical rationale for different solutions and improvement areas related to retail supply chains
Examination
Consumer Driven Supply Chains:
Exam ECTS 7,5
Examination form Written sit-in exam
Individual or group exam Individual exam
Assignment type Written assignment
Duration 4 hours
Grading scale 7-step scale
Examiner(s) One internal examiner
Exam period Spring
Aids allowed to bring to the exam Limited aids, see the list below:
  • Written sit-in-exam on CBS' computers
  • Books and compendia brought by the examinee
  • Notes in paper format brought by the examinee
  • Access to personal drive (S-drive) on CBS' network
  • USB key to upload your notes before the exam
  • Access to all information on CBSLearn
  • Any calculators
  • All dictionaries
Make-up exam/re-exam
Same examination form as the ordinary exam
If the number of registered candidates for the make-up examination/re-take examination warrants that it may most appropriately be held as an oral examination, the programme office will inform the students that the make-up examination/re-take examination will be held as an oral examination instead.
Course content and structure

The learning objectives of this course aim at the student’s ability to theoretically understand, analyse and propose solutions related to the logistics function, activities and processes in retail supply chains.

Efficient Consumer Response (ECR) is an Industry-Initiative to reengineer the way business is done in the industry by implementing cooperative strategies between retailer and manufacturer to fulfil consumer wishes better, faster and at less cost. This could be interpreted as the attempt of channelling information, organisation and management to a seamless or borderless supply chain. Some of the central issues of the course are: The concepts of supply chain management within the retail sectors, ECR, grocery industry and fashion industry; collaborative planning, forecasting and replenishment, partnering strategies in the retail supply chain, On-Shelf-Availability, Category Management, power and trust controvercies and In-Store logistics.
Teaching methods
Theoretical lectures in combination with exercises and cases. Theoretical lectures aim to frame relevant concepts in supply chain planning and controls and to introduce students to tools and methodologies for design, and planning. Cases and exercises train students in the application of the concepts and methodologies. The teaching method will ensure students involvement and participation. This is achieved by the use of cases, exercises and in class assignments.
Student workload
Teaching 33 hours
Readings, Excercises, Calculations, Preparation Exam 173 hours
Expected literature

Fernie, J./Sparks, L. (eds.) (2014): Logistics & Retail Management, 4th edition, Kogan Page

 

Reading list of scientific articles, including:


Aastrup, J., Kotzab, H., Grant, D., Teller, C. & Bjerre, M. (2008): A model for structuring efficient consumer response measures, in: International Journal of Retail & Distribution Management, 36, 8, 590-606


Buzzell, R. & Ortmeyer, G. (1995): Channel partnerships streamline distribution, in: Sloan Management Review, 36, 3, 85-96


Dupre, K. and Gruen, T.W. (2004): The use of category management practices to obtain a sustainable competitive advantage in the fast-moving-consumer-goods industry. Journal of Business & Industrial Marketing, vol 19., no. 7, 444-459

 

Colla, E & Lapoule, P (2012): E-Commerce: Exploring the Critical Success Factors. International Journal of Retail & Distribution Management, vol 40, iss 11, pp 842-864.

 

Corsten, D & Gruen, T (2003): Desparately seeking shelf availability: an examination of the extent, the causes, and the efforts to address retail out-of-stocks. International Journal of Retail & Distribution Management, 31 (12), pp 605-617.


Gooner, RA, Morgan, NA & Perreault Jr, WD (2011): Is Retail category Management Worth the Effort (and Does a Category Captain Help or Hinder)? Journal of Marketing, vol 75, iss  , pp 18-33

 

Hingley, MK (2005): Power to all our friends? Living with imbalance in supplier–retailer relationships. Industrial Marketing Management, 34, 8.

 

Hsiao, HI; van der Vorst, JGAJ; Kemp, RGM & Omta, SWF (2010): Developing a Decision-Making Framework for Levels of Logistics Outsourcing in Food Supply Chain Networks. International Journal of Physical Distribution & Logistics Management, vol 40, iss 5, pp 395-414.

 

Kuhn, H & Sternbeck, MG (2013): Integrative retail logistics: an exploratory study. Operations Management Research 6(2), pp 2-18.

 

Petljak, K., Renko, S., Rasic, S. (2014) Greening Transport Activities in the Food Retail Supply Chain. U: Dukic, G. (ed.) International Conference on Industrial Logistics, ICIL 2014 Conference Proceedings, ISBN: 978-953-7738-29-7, pp 216-224.
Last updated on 06-07-2016