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2016/2017  KAN-CSSMO1605U  Co-creation and Law in Service Firms

English Title
Co-creation and Law in Service Firms

Course information
Language English
Course ECTS 7.5 ECTS
Type Mandatory
Level Full Degree Master
Duration One Quarter
Start time of the course Third Quarter, Spring
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for MSc of Social Science
Course coordinator
  • Mogens Bjerre - Department of Marketing (Marketing)
Main academic disciplines
  • Business Law
  • Customer behaviour
  • Service management
Last updated on 15-12-2016
Learning objectives
To achieve the grade 12, students should meet the following learning objectives with no or only minor mistakes or errors:
  • Describe and explain advantages and disadvantages of different co-creation processes and designs
  • Account for how co-creation, incl. designing of the process, can be applied in service firms
  • Provide an overview of and explain the central aspects of law concerning service firms, particularly regarding co-creation and IP rights
  • Evaluate and assess appropriate co-creation types for service firms
Examination
Co-creation and Law in Service Firms:
Exam ECTS 7,5
Examination form Oral exam based on written product

In order to participate in the oral exam, the written product must be handed in before the oral exam; by the set deadline. The grade is based on an overall assessment of the written product and the individual oral performance.
Individual or group exam Individual exam
Size of written product Max. 5 pages
Assignment type Synopsis
Duration
Written product to be submitted on specified date and time.
20 min. per student, including examiners' discussion of grade, and informing plus explaining the grade
Preparation time No preparation
Grading scale 7-step scale
Examiner(s) Internal examiner and second internal examiner
Exam period Spring
Make-up exam/re-exam
Same examination form as the ordinary exam
Course content and structure

Moving in to the third quarter the value creation process in a co-creation perspective is focal, including the often overlooked legal perspective on IP rights. Involving customers and other stakeholders – how, when, and why. The course also highlights the importance of contracts is service deliveries – sometimes challenged by varying (stakeholder dependent) perception(s) of what and how the service was delivered.

Key objectives are:

 

  • Customer ownership

  • Various types of co-creation – from simple to complex (deciding how far to go), and the difference towards a sharing economy logic

  • Co-creation in operation(s)

  • Co-creation in designing service(s)

  • Contract law – the legal framework when delivering services

  • Legal perspectives on co-creation

     
Teaching methods
The course is taught through a combination of lectures, seminars and case-studies. Thorough preparation and in-class participation is expected.
Student workload
Course activities (including preparation) 170 hours
Exam (including exam preparation) 36 hours
Last updated on 15-12-2016