2016/2017 MA-MMBAO1526U Entrepreneurship and Innovation
English Title | |
Entrepreneurship and Innovation |
Course information |
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Language | English |
Course ECTS | 5 ECTS |
Type | Mandatory |
Level | Part Time Master |
Duration | One Semester |
Start time of the course | Spring, Autumn |
Timetable | Course schedule will be posted at calendar.cbs.dk |
Study board |
Study Board for Master of Business
Administration
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Course coordinator | |
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Main academic disciplines | |
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Last updated on 18-08-2016 |
Learning objectives | |||||||||||||||||||||||
To achieve the grade 12, students
should meet the following learning objectives with no or only minor
mistakes or errors: At the end of the course the participants
should be able to:
• Describe and contrast different approaches to entrepreneurship and to innovation • Assess the relevance of key concepts, approaches, and tools from entrepreneurship and innovation studies in developed country contexts and a developing country context like Uganda, • Reflect upon the role of entrepreneurship and innovation in their organizations and other business contexts
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Examination | |||||||||||||||||||||||
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Course content and structure | |||||||||||||||||||||||
Innovation has become an increasingly crucial ingredient in value generation and development of organizations and the human enterprise at large. Nowadays, IT-driven innovation plays a pivotal role in transforming organizations as well as industries. Business models and best practices that were established over the past 100 years have become obsolete because IT changes the playing field and the rules of engagement in most business sectors. Just consider how the Internet is changing the newspaper market or the travel industry. While advertisers prefer to use their marketing resources on Internet advertising, businesses are still struggling with how to react to digitalization: is it a threat or an opportunity? How "free" services can become a basis for sustainable and even very lucrative business models? Moreover, advances in mobile technologies (smart phones and tablets) are about to transform the business landscape once again. Participants in the this course will gain a thorough understanding of how digitalization influence businesses and the competitive landscape while also getting the latest tools and techniques for managing business innovation as well as spinning off new ventures. Overall, the course provides a balanced mix of formal theory, critical thinking, and hands-on experience. |
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Teaching methods | |||||||||||||||||||||||
Seminar: lectures, case discussions, mini workshops, guest lectures and class presentations. The class meetings are interactive and require ongoing engagement of the students. The interactive nature of the course limits the class size and requires attendance in order to acquire successfully the learning objectives. | |||||||||||||||||||||||
Student workload | |||||||||||||||||||||||
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