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2017/2018  BA-BBLCO1226U  Quantitative Business Research

English Title
Quantitative Business Research

Course information

Language English
Course ECTS 7.5 ECTS
Type Mandatory
Level Bachelor
Duration One Semester
Start time of the course Spring
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for BSc og MSc in Business, Language and Culture, BSc
Course coordinator
  • Christian Erik Kampmann - SI
Main academic disciplines
  • Statistics and quantitative methods
Last updated on 08-02-2018

Relevant links

Learning objectives
To achieve the grade 12, students should meet the following learning objectives with no or only minor mistakes or errors:
  • Identify different types of quantitative data and explain basic methods of quantitative data collection and experimental design.
  • Use and critically evaluate the use of graphics, tables, and summary measures to illustrate relationships in data, appropriate for the purpose at hand.
  • Use elementary theory of probability and distributions to calculate sample distributions and the probabilities of alternative outcomes and make basic statistical inferences (tests) about population characteristics from samples.
  • Use and interpret the output of methods to statistically analyze associations in data, such as contingency tables, single and multiple regression, and analysis of variance, and recognize common problems and limitations in such methods.
  • When faced with a specific research question and available data, select one or more appropriate statistical methods to address the question, develop a structured and disciplined approach to statistical analysis critically evaluate the results
  • Account for some inherent pitfalls and limitations in statistical analysis as it is done in practice and suggest ways such problems may be mitigated.
Examination
Quantitative Business Research:
Exam ECTS 7,5
Examination form Written sit-in exam on CBS' computers
Individual or group exam Individual exam
Assignment type Written assignment
Duration 4 hours
Grading scale 7-step scale
Examiner(s) One internal examiner
Exam period Summer
Aids Limited aids, see the list below:
The student is allowed to bring
  • USB key for uploading of notes, books and compendiums in a non-executable format (no applications, application fragments, IT tools etc.)
  • Non-programmable, financial calculators: HP10bll+ or Texas BA II Plus
  • Books (including translation dictionaries), compendiums and notes in paper format
The student will have access to
  • Access to CBSLearn
  • Access to the personal drive (S-drive) on CBS´ network
  • Advanced IT application package
At all written sit-in exams the student has access to the basic IT application package (Microsoft Office (minus Excel), digital pen and paper, 7-zip file manager, Adobe Acrobat, Texlive, VLC player, Windows Media Player). PLEASE NOTE: Students are not allowed to communicate with others during the exam : Read more about exam aids and IT application packages here
Make-up exam/re-exam
Same examination form as the ordinary exam
If the number of registered candidates for the make-up examination/re-take examination warrants that it may most appropriately be held as an oral examination, the programme office will inform the students that the make-up examination/re-take examination will be held as an oral examination instead.
Course content and structure

This course introduces you to basic quantitative skills in business analysis, including methods for presenting and characterizing quantitative data, making inferences from data based on the theory of probability and statistics, using data to assess relationships and effects, recognizing potential weaknesses or pitfalls in quantitative analysis, and using data for business decision making. The purpose of the course is to make you an educated user of quantitative methods by introducing you to the main theoretical concepts and issues, rather than giving you an extensive training in the underlying statistical theory. Topics include: data representation and summary measures; exploratory data analysis, data collection and basic experimental design; probability theory and distributions, sampling distributions, confidence intervals, significance tests, contingency tables and Bayesian inference, analysis of proportions, single and multivariate regression analysis, analysis of variance.

Teaching methods
The course will combine lectures, video clips, and working on weekly problem sets in groups with instructor support ("study cafés"). All lectures are videotaped and vodcasted for later reviewing. Solutions to problem sets are provided as videos.
Feedback during the teaching period
Feedback is given in two ways. Firstly, during the course, students do home assignments where the solutions are presented afterwards. in video format, including common mistakes we observe. Secondly, after the exam, students are invited to a feedback session.
Student workload
Lectures 40 hours
Study cafés and mock exam 33 hours
Exam 4 hours
Home preparation 148 hours
Total 206 hours
Expected literature
  • Agresti, A.; Franklin, C. (2013et al. (2018) Statistics: The Art and Science of Learning from Data (3rd international4th global ed.),.). Pearson, ISBN 978-0-321-80754-4. 1-292-16477-8.
  • [S]: Simmons et al. (2011) False-Positive Psychology: Undisclosed Flexibility in Data Collection and Analysis Allows Presenting Anything as Significant. Psychological Science 20(10): 1-8.
  • Companion on-line and electronic material for the textbook (Supplementary)
  • On-line homework assignments and data sets, uploaded on Learn.
  • Supplementary notes, instructional videos and misc. material, uploaded on Learn.
  • JMP software (student license)
  • Microsoft Excel and Word software
Last updated on 08-02-2018