English   Danish

2017/2018  BA-BBLCV1030U  Creative Industries

English Title
Creative Industries

Course information

Language English
Course ECTS 7.5 ECTS
Type Elective
Level Bachelor
Duration One Semester
Start time of the course Autumn
Timetable Course schedule will be posted at calendar.cbs.dk
Min. participants 30
Max. participants 70
Study board
Study Board for BSc og MSc in Business, Language and Culture, BSc
Course coordinator
  • Ana Alacovska - Department of Management, Society and Communication (MSC)
Main academic disciplines
  • Innovation
  • Communication
  • Sociology
Last updated on 07-02-2017

Relevant links

Learning objectives
To achieve the grade 12, students should meet the following learning objectives with no or only minor mistakes or errors:
  • Describe, compare and critically re-assess relevant sociological and socio- economic theories of creative industries;
  • Apply critically and analytically these theories to empirical examples (case studies)
  • Account for the organizational, managerial or labour structure/dynamics of selected creative industries
  • Draw out and critically discuss relevant strategic and policy implications
Creative Industries:
Exam ECTS 7,5
Examination form Home assignment - written product
Individual or group exam Individual exam
Size of written product Max. 10 pages
Assignment type Written assignment
Duration Written product to be submitted on specified date and time.
Grading scale 7-step scale
Examiner(s) One internal examiner
Exam period Winter
Make-up exam/re-exam
Same examination form as the ordinary exam
Description of the exam procedure

The examination will consist of a written essay, based on an examination question which will be set half way through the course. Students will be required to write ten pages (1 page = 2275 STU), their answers being based on the syllabus and making critical use of at least five course readings. Essays may also include additional material relating to their discussion of creative industries.

Students will be expected to show that they have achieved the learning objectives outlined above and that they are able to reflect upon their content in an independent, thoughtful manner.

Course content and structure

The course presents an introduction to creative work and creative industries. It covers topics such as: the definition, relevance and characteristics of creative industries; approaches to analyzing the socio-economic, as well as socio-cultural organization of creative industries; approaches to managing creative people; the impact of digital technologies on the traditional creative value chains and creative work in music, publishing, or film; the rise of new media entrepreneurship such as fashion and food blogging as well as crowd-funded and crowdsourced design.


Creative industries are the fastest growing industries, employing about a third of the entire labour force in most developed countries. Creative industries refer to a group of industries with a high level of artistic input, including cinema, publishing, television, music, design, fashion, dance, theatre and art. Permeated by radical uncertainty of both demand and creative output, predicated on the efforts of creative people, such as artists and designers, who are famous for being eccentric, individualistic and deeply invested in their creative work, and consisting usually of ephemeral project work involving hundreds of people, creative industries indeed represent a distinct challenge to managers. The course will offer students tools for the analysis, evaluation and understating of the organizational challenges in creative industries (how is the messy business of making creative products managed?) as well as their work dynamics (how is it like to work in these industries?). Students will be taken through central readings and key concepts in the contemporary creative industries literature which will place them on firm scientific ground to understand, analyze and interpret the complex and ambivalent realities of the creative sector.


The course is taught by lectures and class work. In addition to standard readings on creative processes in Europe and the Unites Sates special attention will be paid to Danish and Scandinavian variations of different creative industries and their functioning vis-à-vis local/regional/global business and cultural policies. The strategic role of creativity in knowledge economies, future competitiveness, innovation, research and development will be also explored by study excursions/visits to acclaimed and award-winning Danish creative companies and engaged conversations with creative professionals.

Teaching methods
Class lectures and discussions related to compendium of readings. The readings will consist of theoretical articles and case studies illustrating the different practices of creative industries in different parts of the world (see below).

Study excursions/visits to acclaimed and award-winning Danish creative companies.

Guest lectures that will offer an engaged conversation with creative professionals in class.
Feedback during the teaching period
The feedback is given in class in relation to one or two interim assignments involving the analysis of a given case. Also, feedback is offered during class in the form of Q&A sessions at the beginning of each lecture. Feedback is given during office hours as well.
Student workload
Preparation 126 hours
Teaching 30 hours
Examination 50 hours
Expected literature

To be announced on Learn, but most likely:

Howard Becker, Art Worlds. Berkeley & Los Angeles: University of California Press, 1982. (Excerpts)

Pierre Bourdieu, “The production of belief: contribution to an economy of symbolic goods.” In R. Collins et al. (eds.) Media, Culture & Society: A Critical Reader, 1986.

Richard Caves, Creative Industries. Cambridge, MA.: Harvard University Press, 2000. (Excerpts)

Richard Florida, The Rise of the Creative Class. New York: Basic Books, 2002. (Excerpts)


Last updated on 07-02-2017