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2017/2018  BA-BHAAV5008U  Strategic Analysis

English Title
Strategic Analysis

Course information

Language English
Course ECTS 7.5 ECTS
Type Elective
Level Bachelor
Duration One Quarter
Start time of the course First Quarter
Timetable Course schedule will be posted at calendar.cbs.dk
Max. participants 50
Study board
Study Board for BSc in Economics and Business Administration
Course coordinator
  • Jing Chen - SI
Main academic disciplines
  • Management
  • Strategy
  • Economics
Last updated on 16-02-2017

Relevant links

Learning objectives
To achieve the grade 12, students should meet the following learning objectives with no or only minor mistakes or errors: The learning objectives of this course include the following points:
  • Being able to describe the key concepts illustrated in the theoreis coverd in the course and outline the core aspects of the theoretical frameworks
  • demonstrating a good understanding of the key problems facing the central protagonists in the cases
  • Being able to develop some critical thoughts on the pros and cons of alternative solutions to the problems described in the cases
  • Being able to defend their own recommendations on the solutions to the problems described in the cases
  • Being able to see the relatedness of different theories and apply them to strategic analysis using an integrative approach
Strategic Analysis:
Exam ECTS 7,5
Examination form Written sit-in exam on CBS' computers
Individual or group exam Individual exam
Assignment type Written assignment
Duration 4 hours
Grading scale 7-step scale
Examiner(s) One internal examiner
Exam period Autumn
Aids Limited aids, see the list below:
The student is allowed to bring
  • USB key for uploading of notes, books and compendiums in a non-executable format (no applications, application fragments, IT tools etc.)
  • Books (including translation dictionaries), compendiums and notes in paper format
The student will have access to
  • Access to CBSLearn
  • Access to the personal drive (S-drive) on CBS´ network
At all written sit-in exams the student has access to the basic IT application package (Microsoft Office (minus Excel), digital pen and paper, 7-zip file manager, Adobe Acrobat, Texlive, VLC player, Windows Media Player). PLEASE NOTE: Students are not allowed to communicate with others during the exam : Read more about exam aids and IT application packages here
Make-up exam/re-exam
Same examination form as the ordinary exam
If the number of registered candidates for the make-up examination/re-take examination warrants that it may most appropriately be held as an oral examination, the programme office will inform the students that the make-up examination/re-take examination will be held as an oral examination instead.
Course content and structure

This course provides an introduction to the basic frameworks of modern strategy that aim to help firms establish and sustain competitive advantages. The objective of this course is to introduce students to the role of the “general manager,” who is faced by core strategic choices that concern the long-term performance of the firm, and provide them with the necessary skills to formulate and implement effective strategies.


Firm performance is jointly determined by external economic and internal organizational forces.  As a general manager, students need to have the ability to conduct strategic analysis at both the firm and industrial levels. To help them develop these analytical skills, this course is organized around four questions that are central to firms' strategic decisions:

  • What is the firm’s external environment?
  • What is the firm’s competitive advantage?
  • With whom should the firm compete?
  • How should the firm compete? 


To answer these questions, this course will cover six main topics, including (1) introduction to strategy and its economic foundations, (2) industry analysis, (3) firm-level strategy, (4) competitive dynamics, (5) financial analysis, and (6) corporate strategy.


Teaching methods
This course combines interactive lectures and case analyses. While the lectures provide a synthesized theoretical framework as the guidance for logical thinking, the case analyses offer an opportunity to integrate and apply the theoretical framework in a practical way.
Feedback during the teaching period
The students will receive feedback during office hours during the semester. They will also receive feedback on the final exam after receiving their grade.
Student workload
Teaching 82 hours
Preparation 62 hours
Exam 62 hours
Last updated on 16-02-2017