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2017/2018  BA-BIMKO1608U  Interdisciplinary Case 2: Responsible Management (optag 2016)

English Title
Interdisciplinary Case 2: Responsible Management (optag 2016)

Course information

Language English
Course ECTS 7.5 ECTS
Type Mandatory
Level Bachelor
Duration One Semester
Start time of the course Spring
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for BA in Intercultural Marketing Communication
Course coordinator
  • Erin Leitheiser - Department of Management, Society and Communication (MSC)
Main academic disciplines
  • CSR and sustainability
  • Communication
  • Marketing
Last updated on 31-01-2018

Relevant links

Learning objectives
To achieve the grade 12, students should meet the following learning objectives with no or only minor mistakes or errors:
  • Demonstrate understanding of the relationship between a case or other real-world problem and responsible management.
  • Make a stringent analysis of the given question or case using the relevant theories, concepts and models from the course.
  • Demonstrate knowledge of the topics and literature from the course as well as their practical or real-world implications.
  • In class: Actively engage in class activities, discussions and weekly exercise assignments.
  • For the written exam product: present a logically organized paper with stringent analysis and coherent, substantive argument. Meet standard academic requirements regarding citation of sources, reference lists, etc.
  • At the oral exam: Make a convincing presentation and reflection of written product. Engage in discussion of theories, concepts and models addressed in the course and their relationship to each other.
Interdisciplinary Case 2: Responsible Management:
Exam ECTS 7,5
Examination form Oral exam based on written product

In order to participate in the oral exam, the written product must be handed in before the oral exam; by the set deadline. The grade is based on an overall assessment of the written product and the individual oral performance.
Individual or group exam Individual exam
Size of written product Max. 5 pages
The examination is based on a written assignment of approximately 5 pages, based on provided exam questions.
Assignment type Essay
Written product to be submitted on specified date and time.
20 min. per student, including examiners' discussion of grade, and informing plus explaining the grade
Grading scale 7-step scale
Examiner(s) Internal examiner and external examiner
Exam period Spring
Make-up exam/re-exam
Same examination form as the ordinary exam
Re-examination: If a student has participated in answering the assignment, but has been sick at the time of the oral examination, the re-examination will be based on a re-submission of the original assignment.

If the student has not handed in a written assignment or has not passed the oral exam, the retake exam will be a 15 page analysis based on the theories, concepts and models from the course.

The students will have 7 days to answer the assignment.
Description of the exam procedure

The oral defense is based upon the written assignment, which tasks students with responding to one or more provided exam questions.  The written assignment should focus on the key theories and concepts used in the course.  


In the oral exam students will be allowed up to 2 minutes to give a brief presentation before answering a series of questions from the examiners.  Questions may pertain specifically to the written assignment, and/or other key concepts, theories or literature from the course. The only thing the students may bring in the exam room is a copy of their written assignment

Course content and structure

Companies increasingly need to communicate their efforts to be responsible and sustainable, both directly through communication products like CSR reports and press releases, but also indirectly through marketing choices and partnership engagements.  First, this course provides an introduction to key concepts and theories related to corporate social responsibility, sustainability, and business ethics, particularly as they relate to marketing and communications.  Second, it examines real-world cases based upon the relevant concepts and models.  Lastly, students will create and critique their own communications products based upon both theory and case learning.  Overall, the course aims to provide both an overview of the key concepts and issues related to responsible management, as well as practical insight and hands-on practice on the topic. 


Topics covered on the course include:

  • Ethics, corporate social responsibility (CSR), and sustainability
  • CSR communications and reporting 
  • Stakeholder engagement
  • Partnerships, multi-stakeholder initiatives and other forms of private governance  
  • Comparative CSR, globalization and the marketplace
  • Consumer behavior
  • Marketing ethics
  • Consumers and marketing ethics


The structure of the course is divided into lectures and exercises, and tasks students with working in groups.  Lectures will emphasize key concepts by focusing on the major theories and frameworks for each given topic.  Each exercise will begin with a different, real-world case example and discussion, designed to highlight and operationalize the key issue(s) within the weekly topic.  Students will then work within a group over the duration of the course to create, revise and critique internal- and external-facing communications products based upon a case that builds throughout the exercises. 


A unique feature of this course is the progression of a single case that builds week-by-week in response to weekly updates or “twists” that relate to responsible management.  This ongoing case approach is designed to foster students’ ability to grapple with vague or unclear mandates, sometimes contradictory requests, and staying true to brand image throughout a variety of circumstances and scenarios. 

Teaching methods
The teaching will be based on lectures and classroom exercises.
Feedback during the teaching period
Feedback is provided to students 1) via comments on weekly assignments, and 2) as part of exercise classes through discussion and comments on oral presentations and other work products.
Student workload
Course activities (including preparation) 155 hours
Exam (including exam preparation) 52 hours
Expected literature

This is a preliminary reading list.  The final list will be made available on LEARN prior to the start of the course.   


Course Textbook:

Rasche, A., Morsing, M., & Moon, J. (eds.) (2017). Corporate Social Responsibility: Strategy, Communication and Governance. London: Cambridge University Press. 


Example Additional Readings:

  • Porter, M. E., & Kramer, M. R. (2011). Creating Shared Value. Harvard Business Review, (February), 63–77. http:/​/​doi.org/​10.1108/​09600039410055963
  • Moon, J. (2014). Corporate Social Responsibility: A Very Short Introduction. Oxford University Press., chapter 1
  • Crane, A., Palazzo, G., Spence, L., & Matten, D. (2014). Contesting the Value of “Creating Shared Value,” 56(2), 130–153. http:/​/​doi.org/​10.1007/​978-3-319-01463-0
  • Pedersen, E. R. G., Neergaard, P., Pedersen, J. T., & Gwozdz, W. (2013). Conformance and deviance: Company responses to institutional pressures for corporate social responsibility reporting. Business Strategy and the Environment22(6), 357–373. http:/​/​doi.org/​10.1002/​bse.1743
  • Matten, D., & Moon, J. (2008). “Implicit” and “Explicit” CSR: a Conceptual Framework for a Comparative Understanding of Corporate Social Responsibility. Academy of Management Review33(2), 404–424. http:/​/​doi.org/​10.5465/​AMR.2008.31193458
  • Strand, R., & Freeman, R. E. (2013). Scandinavian Cooperative Advantage: The Theory and Practice of Stakeholder Engagement in Scandinavia. Journal of Business Ethics, 1–21. http:/​/​doi.org/​10.1007/​s10551-013-1792-1
  • Carrington, M. J., Neville, B. A., & Whitwell, G. J. (2010). Why ethical consumers don’t walk their talk: Towards a framework for understanding the gap between the ethical purchase intentions and actual buying behaviour of ethically minded consumers. Journal of Business Ethics97(1), 139–158. http:/​/​doi.org/​10.1007/​s10551-010-0501-6


Last updated on 31-01-2018