2017/2018
BA-BIMKV1702U Sustainable Behaviour: Tools to foster
change
| English Title |
| Sustainable Behaviour: Tools to
foster change |
|
|
| Language |
English |
| Course ECTS |
7.5 ECTS |
| Type |
Elective |
| Level |
Bachelor |
| Duration |
One Semester |
| Start time of the course |
Autumn |
| Timetable |
Course schedule will be posted at
calendar.cbs.dk |
| Study board |
Study Board for BA in Intercultural Marketing
Communication
|
| Course
coordinator |
- Jan Michael Bauer - Department of Management, Society and
Communication (MSC)
- Wencke Gwozdz - Department of Management, Society and
Communication (MSC)
|
| Main academic
disciplines |
- CSR and sustainability
- Customer behaviour
- Communication
|
|
Last updated on
20-02-2017
|
| Learning objectives |
To achieve the grade 12, students should meet the
following learning objectives with no or only minor mistakes or
errors:
- 1. Display an understanding of consumer behaviour and its
implications for sustainability
- 2. Identify and explore theoretical approaches to explain
consumers’ behaviour in the context of sustainability
- 3. Explain the advantages and disadvantages of these approaches
in theory and practice
- 4. Develop interventions based on theory to improve sustainable
behaviour
|
| Course prerequisites |
| None |
| Examination |
|
Sustainable
Behaviour: Tools to Foster Change:
|
| Exam
ECTS |
7,5 |
| Examination form |
Oral exam based on written product
In order to participate in the oral exam, the written product
must be handed in before the oral exam; by the set deadline. The
grade is based on an overall assessment of the written product and
the individual oral performance. |
| Individual or group exam |
Individual oral exam based on written group
product |
| Number of people in the group |
3-5 |
| Size of written product |
Max. 20 pages |
| Assignment type |
Report |
| Duration |
Written product to be submitted on specified date and
time.
75 min. per group, including examiners' discussion of grade,
and informing plus explaining the grade |
| Grading scale |
7-step scale |
| Examiner(s) |
Internal examiner and second internal
examiner |
| Exam period |
Winter |
| Make-up exam/re-exam |
Same examination form as the ordinary exam
At the reexam, the project has to be
revised and resubmitted
|
Description of the exam
procedure
Written product:
- 10 page project report
- find case, develop research question, identfiy and apply
appropriate theory and methodology
- project on a concrete sustainability intervention
Oral exam:
- 20 minutes: joint presentation
- ca. 40 minutes: individual questions and discussion in a group
setting
- 15 minutes: grading and
feedback
|
|
| Course content and structure |
|
This course aims at providing students with theoretical and
practical knowledge of consumer behaviour and sustainable
consumption. Sustainable consumption includes topics such as
climate change, environmental degradation, working conditions in
developing countries, and individual health. The course offers
students a broad understanding of how consumers behave and their
influence on sustainability. It furthermore takes on a
multidisciplinary approach drawing from psychology, consumer
research, and behavioural economics in order to explain consumer
behaviour. Based on the theoretical frameworks, students get
familiar with tools to promote sustainable consumption, e.g social
marketing or nudging, and learn to apply them in practice. The aim
is to become acquainted with formulating research questions and
proposing solutions to real-life issues regarding sustainable
consumption. To ensure an impact, the course provides an
introduction to different methods of monitoring and evaluating the
effectiveness of solutions.
|
| Teaching methods |
| This course will use a balanced mix between
lectures, group work, application and presentation. After an
interdisciplinary introduction to sustainable consumption and
behavioural theories, students are encouraged to work in groups and
develop their own pilot interventions to promote sustainable
behaviour change. On-going lectures on intervention design and
methods support the group work. In the final sessions, the groups
present their ideas and get feedback from fellow students as well
as the lecturers. |
| Feedback during the teaching period |
- ongoing feedback during the lectures both ways
- project presentation including feedback from students and
lecturers
- feedback available via email or at presence hours
|
| Student workload |
| Class time + preparation |
150 hours |
| Project preparation + assignment |
56 hours |
|
| Expected literature |
|
Steg, L., Van Der Berg, A. E., & De Groot, J. I. M. (2013).
Environmental Psychology: An Introduction. John Wiley &
Sons.
|
Last updated on
20-02-2017
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