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2017/2018  BA-BIMKV1702U  Sustainable Behaviour: Tools to foster change

English Title
Sustainable Behaviour: Tools to foster change

Course information

Language English
Course ECTS 7.5 ECTS
Type Elective
Level Bachelor
Duration One Semester
Start time of the course Autumn
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for BA in Intercultural Marketing Communication
Course coordinator
  • Jan Michael Bauer - Department of Management, Society and Communication (MSC)
  • Wencke Gwozdz - Department of Management, Society and Communication (MSC)
Main academic disciplines
  • CSR and sustainability
  • Customer behaviour
  • Communication
Last updated on 20-02-2017

Relevant links

Learning objectives
To achieve the grade 12, students should meet the following learning objectives with no or only minor mistakes or errors:
  • 1. Display an understanding of consumer behaviour and its implications for sustainability
  • 2. Identify and explore theoretical approaches to explain consumers’ behaviour in the context of sustainability
  • 3. Explain the advantages and disadvantages of these approaches in theory and practice
  • 4. Develop interventions based on theory to improve sustainable behaviour
Course prerequisites
Sustainable Behaviour: Tools to Foster Change:
Exam ECTS 7,5
Examination form Oral exam based on written product

In order to participate in the oral exam, the written product must be handed in before the oral exam; by the set deadline. The grade is based on an overall assessment of the written product and the individual oral performance.
Individual or group exam Individual oral exam based on written group product
Number of people in the group 3-5
Size of written product Max. 20 pages
Assignment type Report
Written product to be submitted on specified date and time.
75 min. per group, including examiners' discussion of grade, and informing plus explaining the grade
Grading scale 7-step scale
Examiner(s) Internal examiner and second internal examiner
Exam period Winter
Make-up exam/re-exam
Same examination form as the ordinary exam
At the reexam, the project has to be revised and resubmitted
Description of the exam procedure

Written product:

- 10 page project report

- find case, develop research question, identfiy and apply appropriate theory and methodology

- project on a concrete sustainability intervention

Oral exam:

- 20 minutes: joint presentation

- ca. 40 minutes: individual questions and discussion in a group setting

- 15 minutes: grading and feedback

Course content and structure

This course aims at providing students with theoretical and practical knowledge of consumer behaviour and sustainable consumption. Sustainable consumption includes topics such as climate change, environmental degradation, working conditions in developing countries, and individual health. The course offers students a broad understanding of how consumers behave and their influence on sustainability. It furthermore takes on a multidisciplinary approach drawing from psychology, consumer research, and behavioural economics in order to explain consumer behaviour. Based on the theoretical frameworks, students get familiar with tools to promote sustainable consumption, e.g social marketing or nudging, and learn to apply them in practice. The aim is to become acquainted with formulating research questions and proposing solutions to real-life issues regarding sustainable consumption. To ensure an impact, the course provides an introduction to different methods of monitoring and evaluating the effectiveness of solutions.

Teaching methods
This course will use a balanced mix between lectures, group work, application and presentation. After an interdisciplinary introduction to sustainable consumption and behavioural theories, students are encouraged to work in groups and develop their own pilot interventions to promote sustainable behaviour change. On-going lectures on intervention design and methods support the group work. In the final sessions, the groups present their ideas and get feedback from fellow students as well as the lecturers.
Feedback during the teaching period
- ongoing feedback during the lectures both ways
- project presentation including feedback from students and lecturers
- feedback available via email or at presence hours
Student workload
Class time + preparation 150 hours
Project preparation + assignment 56 hours
Expected literature

Steg, L., Van Der Berg, A. E., & De Groot, J. I. M. (2013). Environmental Psychology: An Introduction. John Wiley & Sons.

Last updated on 20-02-2017