| Learning objectives |
To achieve the grade 12, students should meet the
following learning objectives with no or only minor mistakes or
errors: After having followed the course, the students will be able
to:
- Make an informed selection and comparison of the relevant
theories and concepts in relation to corporate communication.
- Compare the main communication models and account for their
advantages and drawbacks in the given situation.
- Apply the theories and models chosen to the case(s) in point in
the exam paper.
- Analyze, interpret and explain situations and practices making
use of the appropriate language register in the given
situation.
- Reflect on personal competences as stakeholders in an
internationally oriented corporation, acquired in terms of the
knowledge and skills required to communicate with people from
different cultures.
|
| Examination |
|
Corporate
Communication:
|
| Exam
ECTS |
7,5 |
| Examination form |
Oral exam based on written product
In order to participate in the oral exam, the written product
must be handed in before the oral exam; by the set deadline. The
grade is based on an overall assessment of the written product and
the individual oral performance. |
| Individual or group exam |
Individual oral exam based on written group
product |
| Number of people in the group |
4-5 |
| Size of written product |
Max. 20 pages |
| Assignment type |
Project |
| Duration |
Written product to be submitted on specified date and
time.
20 min. per student, including examiners' discussion of grade,
and informing plus explaining the grade |
| Preparation time |
No preparation |
| Grading scale |
7-step scale |
| Examiner(s) |
Internal examiner and external examiner |
| Exam period |
Winter, The regular exam takes place in December.
The make-up and re-examination takes place in January. |
| Make-up exam/re-exam |
Home assignment - written product |
|
Size of written product: Max. 10
pages |
|
Assignment type: Case based
assignment |
|
Duration: Written product to be
submitted on specified date and time. |
Description of the exam
procedure
Individual oral 20 minutes examination based on a written group
project (5 students) of max. 20 standard pages. The grade is
based both on the written report and on the oral performance.
Students may bring their own laptop with e.g. a PowerPoint
presentation for the oral exam; this is optional and not a
requirement.
Declaration of Authorship must be included in the group
project.
|
|
| Course content and structure |
|
In a corporate context, strategies for good communication may be
laid out, but if the personal competencies of the individuals who
are supposed to make the strategies materialize into real
communication are lacking, there will be a gap between corporate
and stakeholder expectations and what is actually being
communicated.
The course rests on the viewpoint that communication is primarily a
personal competence; if, in a corporate context, an individual is
unable to make the proper linguistic, discursive, cultural,
pragmatic and strategic choices, the intended message will not be
communicated; this goes for both written and spoken communication.
Therefore the course will be balancing corporate communication as
well as interpersonal communication theory and practical exercises
to allow the individual students to develop their strategic
communicative competence by making informed choices from the
various corporate communication and interpersonal communication
topics dealt with in the course. The course will also address the
special role of English as a business lingua franca, which has
implications for both native and non-native users of English.
The course will be drawing upon a number of business dilemmas and
cases, e.g. real-time cases, which will allow students to follow
current development in the media of economic, financial and
business-related interest and draw on different types of media for
input in terms of vocabulary, analytical assignments etc.
ICT will be used as a tool to support the learning and knowledge
sharing processes through collaboration, as research shows that
particularly for communications-related subjects, collaboration
works toward harnessing student knowledge
|
| Teaching methods |
Teaching methods will vary, depending on the task
at hand. The main components will be lectures by the teachers and
guest lecturers, (student) presentations, reflecting teams,
analytical exercises, case study discussions, negotiation and/or
mediation exercises, tutorials, written assignments relating to the
case(s) used etc.
The students will be encouraged to actively use a synchronous ICT
platform for sharing ideas, information, documents etc. to support
and enhance learning through collaborative activities. An
additional purpose of the use of ICT is to allow students to
monitor their own learning progress and to develop their learning
capabilities for use beyond the course |
| Feedback during the teaching period |
| Feedbacks are provided during office
hours |
| Student workload |
| Lecture hours |
42 hours |
| Preparation for class |
84 hours |
| Writing of exam project plus preparation for oral exam |
82 hours |
|
| Expected literature |
|
Course literature:
- Cornelissen, Joep (2017): Corporate Communication, A Guide to
Theory and Practice. (5th ed., Sage Publishing).
- Sven Windhal, Benno Signitzer, Jean T. Olson (2009) Using
Communication theory: An introduction to planned
communication (Sage Publishing)
|
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