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2017/2018  KAN-CCMVI2054U  Entrepreneurial Business Planning and Development

English Title
Entrepreneurial Business Planning and Development

Course information

Language English
Course ECTS 7.5 ECTS
Type Elective
Level Full Degree Master
Duration Summer
Start time of the course Summer, Summer
Timetable Course schedule will be posted at calendar.cbs.dk
Max. participants 60
Study board
Study Board for MSc in Economics and Business Administration
Course coordinator
  • Course instructor - Mads Løntoft External lecturer, CBS, mlo.edu@cbs.dk
    Sven Bislev - Department of Management, Society and Communication (MSC)
In case of any academic questions related to the course, please contact the course instructor or the academic director, Sven Bislev at sb.msc@cbs.dk.
Main academic disciplines
  • Entrepreneurship
Last updated on 23/07/2018

Relevant links

Learning objectives
To achieve the grade 12, students should meet the following learning objectives with no or only minor mistakes or errors:
  • To identify and describe the challenges and opportunities of a newly started company
  • To identify potentially relevant stakeholders for a given startup company
  • To actively participate in the planning and development proces of a startup company
  • To discuss and assess the curriculum and combine these contributions to the analysis of SME's
  • To write, edit and critically analyse business plan
  • To be able to communicate the contents of a business plan both in writing and orally as a result of the student's analysis and reflections
  • To explain and assess different business models
Course prerequisites
Completed Bachelor degree or equivalent; Basic knowledge about microeconomics and marketing
Entrepreneurial Business Planning and Development:
Exam ECTS 7.5
Examination form Home assignment - written product
Individual or group exam Individual exam
Size of written product Max. 15 pages
Assignment type Project
Duration Written product to be submitted on specified date and time.
Grading scale 7-step scale
Examiner(s) One internal examiner
Exam period Summer, Ordinary exam: 26/27 June - 30 July 2018. Please note that exam will start on the first teaching day and will run in parallel with the course.

Retake exam: September - October 2018

3rd attempt (2nd retake) exam: November - December 2018

Exam schedule is available on https:/​/​www.cbs.dk/​uddannelse/​international-summer-university-programme-isup/​courses-and-exams.
Make-up exam/re-exam
Same examination form as the ordinary exam
Home project assignment, new exam question (72-hour home assignment)
Course content and structure

The course is centered around the contents of a business plan and as such covers a rather broad set of topics. A selection of the topics covered includes idea generation and evaluation, market and industry analysis, marketing and team analysis, operations and product development, finance and financial models as well as business models and business model innovation.


The preliminary assignment will be uploaded 2-3 weeks before course start.

Session 1: Importance of business plans and their role(s)
Session 2: Industry, market and technology analysis
Session 3: Marketing and team analysis
Session 4: Operations and Product Development
Session 5: Finance, financial projections and funding
Session 6: Guest Lecture
Session 7: Business models 
Session 8 & 9: Business model innovation
Session 10: Guest lecture 
Session 11: Review, wrap-up and exam preparation

Following session 5 there will be a small assignment which forms the basis of the feedback after session 6.

Teaching methods
This course is taught using a combination of cases, lectures, and guest speakers, with an emphasis on case discussions in the class.
Feedback during the teaching period
General written feedback to the review questions asked after session 5.
Moreover, a research question (problem formulation) must be handed in to the course instructor for his/her approval no later than 12 July 2018. The instructor must approve the research question (problem formulation) no later than 17 July 2018. The approval is a feedback to the student about the instructor's assessment of the problem's relevance and the possibilities of producing a good report.”
It is important to have these deadlines in the course description. You are of course welcome to modify the wording.
Student workload
Preliminary assignment 20 hours
Classroom attendance 33 hours
Preparation 126 hours
Feedback activity 7 hours
Examination 20 hours
Further Information

Preliminary Assignment: To help students get maximum value from ISUP courses, instructors provide a reading or a small number of readings or video clips to be read or viewed before the start of classes with a related task scheduled for class 1 in order to 'jump-start' the learning process.


Course timetable is available on https://www.cbs.dk/uddannelse/international-summer-university-programme-isup/courses-and-exams.


We reserve the right to cancel the course if we do not get enough applications. This will be communicated on https://www.cbs.dk/uddannelse/international-summer-university-programme-isup/courses-and-exams end February 2018 at the latest.

Expected literature

Mandatory readings:


• Barringer, B. R. (2015). Preparing Effective Business Plans – An entrepreneurial Approach. Pearson Education Limited, 
• Sahlman, W. A. (1996). Some thoughts on business plans. Harvard Business School Publ.
• Delmar, F., & Shane, S. (2003). Does business planning facilitate the development of new ventures?. Strategic Management Journal, 24(12), 1165-1185.
• Slater, S. F., & Olson, E. M. (2002). A fresh look at industry and market analysis. Business Horizons, 45(1), 15-22. 
•  Jean, M. (2014). Sweet Leaf Bath Co. Ivey Publishing
• Ko, S., Woo, C. L. (2009). AirAsia: Flying Low Cost with High Hopes. Asia Case Research Center - The University of Hong Kong.
• Zott, C., Amit, R., & Massa, L. (2011). The business model: recent developments and future research. Journal of management, 37(4), 1019-1042.
• Magretta, J. (2002). Why business models matter. Harvard Business Review, May 2002, 86-92
• Shafer, S. M., Smith, H. J., & Linder, J. C. (2005). The power of business models. Business horizons, 48(3), 199-207.
• Casadesus-Masanell, R., & Ricart, J. E. (2007). Competing through business models. Handbook of Research on Competitive Strategy.
• Zott, C., & Amit, R. (2008). The fit between product market strategy and business model: implications for firm performance. Strategic Management Journal, 29(1), 1-26.
• St. Gallen Business Model Navigator - working paper (2016).
• Hart, M., Roberts, M. J., & Stevens, J. D. (2005). Zipcar: refining the business model. Harvard Business School Pub.


Last updated on 23/07/2018