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2017/2018  KAN-CCMVV2102U  Users and design innovation

English Title
Users and design innovation

Course information

Language English
Course ECTS 7.5 ECTS
Type Elective
Level Full Degree Master
Duration One Quarter
Start time of the course First Quarter
Timetable Course schedule will be posted at calendar.cbs.dk
Max. participants 40
Study board
Study Board for MSc in Economics and Business Administration
Course coordinator
  • Tamas Vamosi - Department of Operations Management (OM)
Please find contact information for Student Hub, student Guidiance Services etc. on My.cbs.dk
Main academic disciplines
  • Innovation
  • Project and change management
  • Accounting
Last updated on 23-03-2017

Relevant links

Learning objectives
To achieve the grade 12, students should meet the following learning objectives with no or only minor mistakes or errors: At the end of the course the students should be able to:

• Understand and use user-driven design methods in order to innovate design.
• Use a variety of ethnographic methods in design development for a case company, e.g. user-observation, cultural probes, qualitative user-interviews photo/video-ethnography.
• Develop a suggestion for a case company on how to link the design process with the budgeting aspect.
• Make plans on how to organize innovation and design processes due to necessary cost and value management considerations.
• Show how to integrate the costing and value making considerations when operating in terms of customer driven processes.
• Be able to develop and use a design brief, considering ingredients like project overview, target audience review, company portfolio, business objectives, design strategy, project scope, and design strategy.
Course prerequisites
This course is offered as part of the Minor in Design and Business Strategy. To participate, students should have taken the courses KAN-CCMVV2501U Costing and Design Business. Also the students shall be enrolled in the courses KAN-CCMV0V4101U Design Strategy and KAN-CCMVV2534U Service Design.
Users and design innovation:
Exam ECTS 7,5
Examination form Oral exam based on written product

In order to participate in the oral exam, the written product must be handed in before the oral exam; by the set deadline. The grade is based on an overall assessment of the written product and the individual oral performance.
Individual or group exam Oral group exam based on written group product
Number of people in the group 4-5
Size of written product Max. 30 pages
Note that the exam is a group exam. If you are not able to find a group yourself, you have to address the course coordinator who will place you in a group.

Students who wish to have an individual exam might be able to write a term paper in the course. Please see the cand.merc. rules for term papers for more information.
Assignment type Project
Written product to be submitted on specified date and time.
10 min. per student, including examiners' discussion of grade, and informing plus explaining the grade
Grading scale 7-step scale
Examiner(s) Internal examiner and external examiner
Exam period Autumn
Make-up exam/re-exam
Same examination form as the ordinary exam
Re-take exam is to be based on the same report as the ordinary exam:

* if a student is absent from the oral exam due to documented illness but has handed in the written group product she/he does not have to submit a new product for the re-take.

* if a whole group fails the oral exam they must hand in a revised product for the re-take.

* if one student in the group fails the oral exam the course coordinator chooses whether the student will have the oral exam on the basis of the same product or if he/she has to hand in a revised product for the re- take.
Description of the exam procedure

The group oral exam will start with a short presentation by the group of their project process and outcome, and the written product tied to the project. 

Course content and structure

In this course – a studio course defined as a workshop business case - students learn to run a successful design and costing/value creation project in the field of design. To this aim a case company presents heterogeneous student teams with a design and costing/value creation design challenge, and the task to develop a costing/value creation strategy. Under the guidance of experts, students work on the challenge and acquire the academic knowledge and practical skills necessary to address such problems. The students will be required to use user-driven innovation methods.


Crucial in this course is the connection between user-driven design creation and innovation on the one hand and the cost and value management of these design activities on the other. The cost and value management part of the course/curriculum will help the students to understand the challenges in cost and value management through the development and planning of projects over the budgeting processes of projects in the end integrating these parts with each other and include these economic and financial (crucial) elements in the design innovation processes. The students will learn how to develop a design brief in order to control the design process.


Due to the studio course format the number of traditional lessons are minimized though a mandatory curriculum is required to be used and worked with during the workshop and to use in the final project delivered.

Teaching methods
It is intended and expected that a design consultancy company will attend. The company’s experience in dealing with customer driven design, and/or design brief will be point of departure regarding the students work with the company regarding the ambition to make more specific and operational costing and value creating calculations on these design activities.
Feedback during the teaching period
During the course the students will have feedback mainly in groups from the lecturers through the topics and exercises discussed. More important, due to the studio course format with only a minimum of traditional lessons but with a huge focus on the creation of a project in the field of design the feedback to the groups will be intense.

Student workload
Lectures with preperation 40 hours
Guidance sessions, group work 100 hours
Work with Case 40 hours
Exam with preparation 26 hours
Further Information

Please find contact information for Student Hub, student Guidiance Services etc. on My.cbs.dk 

Expected literature
  • Blomberg, J., J. Giacomi, et al. (1993). Ethnographic Field Methods and Their Relation to Design. Participatory Design: Perspectives on System Design. D. Schuler and A. Namioka. Hillsdale, Lawrence Erlbaum Associates. (pp. 2 – 22).
  • Brown, Sunni (2014). The doodle revolution. New York: Penguin. Chap. 4 (pp. 65-145).
  • Gunn, Wendy and Donovan, Jared (2012). Design Anthropology: An introduction. In Gunn, W, and Donovan, J (eds) Design and anthropology. Farnham: Ashgate Publishing. (pp. 1-16).
  • Hackman, J. Richard (2002). Leading teams: Setting the stage for great performance. Harvard Business School Press. Chap. 3.
  • Phillips, P. L. (2012). Creating the perfect design brief: How to manage design for strategic advantage. Second edition. New York: Allworth Press. Chapter 1, 2, 3 & 12.
  • Sanders & Stappers (2008). Co-creation and the new landscapes of design. CoDesign: International Journal of CoCreation in Design and the Arts, Vol. 4, No. 1. (5-18). DOI: 10.1080/​15710880701875068.
  • Sibbet, David (2011). Visual Teams: Graphic Tools for Commitment, Innovation, and High Performance. John Wiley & Sons.
  • Spradley, J. (1979). Interviewing an Informant. The Ethnographic Interview, Holt, Rinehart and Winston: 55-68.
  • Squires, Susan (2002). Doing the work: Customer research in the product development and design industry. In Squires, S. and Byrne, B. (eds) Creating Breakthrough Ideas: The Collaboration of Anthropologists and Designers in the Product Development Industry. Westport: Bergin & Garvey. (pp. 103-146).
  • Venkataraman, R. R.  & Pinto, J. K. (2008). Cost and value management in projects. New Jersey: John wiley & Sons. Chap. 1, 2, 4 & 12.
Last updated on 23-03-2017