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2017/2018  KAN-CIBSO1061U  Applied Business Research

English Title
Applied Business Research

Course information

Language English
Course ECTS 7.5 ECTS
Type Mandatory
Level Full Degree Master
Duration One Semester
Start time of the course Autumn
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for MSc in Economics and Business Administration
Course coordinator
  • Bersant Hobdari - EGB
Main academic disciplines
  • Economics
Last updated on 30-06-2017

Relevant links

Learning objectives
To achieve the grade 12, students should meet the following learning objectives with no or only minor mistakes or errors: Learning objectives: At the end of the course you should be able to:
• Calculate and interpret summary and comparative measures of the data.
• Distinguish among different types of quantitative data (categorical, continuous, etc.) and recognize the types of information they provide and their limitations.
• Recognize the main types of distributions, how they relate to the nature of data at hand, and how to use them in statistical analysis.
• Draw inferences about population characteristics from samples.
• Recognize the key features of statistical testing (significance, power, confidence intervals) and conduct statistical tests on data.
• Understand the concepts of correlation, partial correlation, single- and multivariate regression, and conduct tests related to such regressions, including residual analysis.
• Generate and interpret the output from pre-developed software packages.
• Discuss and recommend solutions to problems encountered in the analysis of a specific phenomenon.
• Perform hypotheses testing of both simple and more composite hypotheses.
• Report and interpret the results of the analysis clearly and effectively to a reader who does not have a technical background in statistics and econometrics.
• Use simple time series models and smoothing to construct forecasts and confidence intervals of future variables.
• Make recommendations based upon the results of the analysis.
Applied Business Research:
Exam ECTS 7,5
Examination form Written sit-in exam on CBS' computers
Individual or group exam Individual exam
Assignment type Written assignment
Duration 4 hours
Grading scale 7-step scale
Examiner(s) Internal examiner and second internal examiner
Exam period Winter
Aids Limited aids, see the list below:
The student is allowed to bring
  • Books (including translation dictionaries), compendiums and notes in paper format
At all written sit-in exams the student has access to the basic IT application package (Microsoft Office (minus Excel), digital pen and paper, 7-zip file manager, Adobe Acrobat, Texlive, VLC player, Windows Media Player). PLEASE NOTE: Students are not allowed to communicate with others during the exam : Read more about exam aids and IT application packages here
Make-up exam/re-exam
Same examination form as the ordinary exam
If the number of registered candidates for the make-up examination/re-take examination warrants that it may most appropriately be held as an oral examination, the programme office will inform the students that the make-up examination/re-take examination will be held as an oral examination instead.
Description of the exam procedure

Prior to coming to the written examination  students will have to prepare data in which they will be asked to apply analytical skills learned during the course, especially tutorial sessions. Instructions for preparation will be delivered by the instructor through CBS Learn. The student must bring the solution of the preparation to the written exam, as it is an integral part of the exam. Detailed instructions on what exactly to bring along will be given when the assignment is distributed by the end of the course.


Course content and structure

This course will introduce students to key methods of quantitative analysis that are widely applied in business and economic research. Topics covered include, among others, representing quantitative data, characterizing the data using numerical and graphic representations, performing tests and drawing inference from them, recognizing potential weaknesses and/or pitfalls of quantitative analysis, and using data for business decision making such as forecasting. The purpose of the course is to make students educated users of quantitative analysis by introducing the main theoretical concepts and issues rather than giving you an extensive training in the underlying mathematical and statistical theory. The course emphasizes how to apply various statistical techniques in the support of decisions in the various functional areas of business and economics.

Teaching methods
Teaching methods: The course consists of 10 lectures and 5 tutorials. A detailed plan of topics to be covered in each lecture, as well as respective readings for each topic, is presented in the study plan timetable below. Lectures focus on presenting theory and insights, although numerical examples will be presented to help better understanding of theoretical concepts. On the other hand, tutorials focus exclusively on applying the concepts to concrete examples using real world data. The tutorials also provide the hands-on experience to problem solving.
Feedback during the teaching period
In the tutorial sessions feedback for practice assignment is provided by the instructor at the end of each session.
At the end of the course, a special 2-hour session is arranged for the course coordinator to provide the whole class feedback related to the written exam.
Student workload
lectures 36 hours
preparation for classes and exam 170 hours
Expected literature

Course Reader: Applied Business Research: Statistical Analysis of Business and Economic Data, 3rd Custom Edition, available from the bookstore. 
Instructor PP slides and supplementary notes, if necessary

Last updated on 30-06-2017