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2017/2018  KAN-CIMMO1069U  International Marketing

English Title
International Marketing

Course information

Language English
Course ECTS 7.5 ECTS
Type Mandatory
Level Full Degree Master
Duration One Semester
Start time of the course Spring
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for MSc in Economics and Business Administration
Course coordinator
  • Niels Kühl Hasager - MPP
  • Søren Henning Jensen - MPP
Main academic disciplines
  • Globalization and international business
  • Marketing
  • Strategy
Last updated on 30-05-2017

Relevant links

Learning objectives
To achieve the grade 12, students should meet the following learning objectives with no or only minor mistakes or errors: To achieve 12, as the course’s final grade, the student must perform the following:
  • Discuss the underlying assumptions for the study of international marketing and e-business
  • Select and apply models, concepts and theories towards a given case situation.
  • Present argumentation for the relevance of the selected models, concepts and theories.
  • Synthesise and deduce new models that can be used to predict phenomena relevant to the study of International Marketing
International Marketing:
Exam ECTS 7,5
Examination form Home assignment - written product
Individual or group exam Individual exam
Size of written product Max. 10 pages
Assignment type Case based assignment
Duration 72 hours to prepare
Grading scale 7-step scale
Examiner(s) One internal examiner
Exam period Spring
Make-up exam/re-exam
Same examination form as the ordinary exam
Course content and structure

The course in International Marketing aims to provide students with a theoretical and practical understanding in the field of marketing. In the last two decades, technologies have emerged that initially were supposed to completely change the rules for international marketing. In this fast developing stage it has been difficult to accurately estimate their likely impact on consumer behaviour. As of today, our experience has not fully lived up to the enthusiastic foresights in the public discourse.


We will examine the relation between new technologies, consumers and marketers within the framework of traditional methods of marketing. The practice of marketing is changing, and we still do not know exactly where we are heading. What we do know is that we cannot neglect basic fundamentals of marketing, so we will in this course take our point of departure in traditional views of international marketing and explore the mechanisms of change. The traditional channels for communication and product delivery have changed to a complex world where producers no longer can control communication about products, where products are co-created, and the logic of retailing is changing.


Theoretical lectures will be supplemented with case analyses and external lecturers to provide the application in practice.

Teaching methods
The teaching mainly takes place in large classes and consists of a mixture of dialog-based lectures, presentations, discussions, and assignments/cases.
Feedback during the teaching period
Feedback will be provided as a part of the teaching in the form of dialogue between faculty and students.Also it will be possible to receive feedback on the exam papers in written format and related to the performance of the student compared to the learning objectives.
Student workload
Teaching and preparation 106 hours
Exam 100 hours
Expected literature

Indicative literature.

Articles: Available through the CBS library

Last updated on 30-05-2017