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2017/2018  KAN-CSCEO1035U  Consumer Driven Supply Chains

English Title
Consumer Driven Supply Chains

Course information

Language English
Course ECTS 7.5 ECTS
Type Mandatory
Level Full Degree Master
Duration One Semester
Start time of the course Spring
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for MSc in Economics and Business Administration
Course coordinator
  • Jesper Aastrup - Department of Operations Management (OM)
Main academic disciplines
  • Supply chain management and logistics
Last updated on 30-05-2017

Relevant links

Learning objectives
To achieve the grade 12, students should meet the following learning objectives with no or only minor mistakes or errors:
  • Understand and analyse the activities, processes and context factors of managing retail supply chains
  • Understand and discuss the ideals, processes and dilemmas of Efficient Consumer Response (ECR) and other collaborative concepts related to retail supply chains
  • Identify specific supply chain and marketing problems of the retail supply chains at both strategic and operational levels
  • Specify and analyse the most important design criteria and components of retail specific supply chain management
  • Provide theoretical rationale for different solutions and improvement areas related to retail supply chains
Consumer Driven Supply Chains:
Exam ECTS 7,5
Examination form Written sit-in exam on CBS' computers
Individual or group exam Individual exam
Assignment type Written assignment
Duration 4 hours
Grading scale 7-step scale
Examiner(s) One internal examiner
Exam period Spring
Aids Limited aids, see the list below:
The student is allowed to bring
  • USB key for uploading of notes, books and compendiums in a non-executable format (no applications, application fragments, IT tools etc.)
  • Non-programmable, financial calculators: HP10bll+ or Texas BA II Plus
  • Books (including translation dictionaries), compendiums and notes in paper format
The student will have access to
  • Access to CBSLearn
  • Access to the personal drive (S-drive) on CBS´ network
At all written sit-in exams the student has access to the basic IT application package (Microsoft Office (minus Excel), digital pen and paper, 7-zip file manager, Adobe Acrobat, Texlive, VLC player, Windows Media Player). PLEASE NOTE: Students are not allowed to communicate with others during the exam : Read more about exam aids and IT application packages here
Make-up exam/re-exam
Same examination form as the ordinary exam
If the number of registered candidates for the make-up examination/re-take examination warrants that it may most appropriately be held as an oral examination, the programme office will inform the students that the make-up examination/re-take examination will be held as an oral examination instead.
Course content and structure

Retail supply chains are constantly evolving facilitated and hindered by contexts of product and demand related characteristics, physical distribution structures, power relations between actors in the retail supply chain, ideals about collaborative concepts and external drivers such as technology,  internet, and new retail channels. 


The learning objectives of this course aim at the student’s ability to theoretically understand, analyse and propose solutions related to the logistics function, activities and processes in retail supply chains.


Some of the central issues of the course are: The concepts of supply chain management within the retail sectors, ECR, grocery industry and fashion industry; collaborative planning, forecasting and replenishment, partnering strategies in the retail supply chain, On-Shelf-Availability, Category Management, power and trust controvercies, In-Store logistics and fulfillment issues in e-commerce channels.

Teaching methods
Theoretical lectures in combination with exercises and cases. Theoretical lectures aim to frame relevant concepts in supply chain planning and controls and to introduce students to tools and methodologies for design, and planning. Cases and exercises train students in the application of the concepts and methodologies. The teaching method will ensure students involvement and participation. This is achieved by the use of cases, exercises and in class assignments.
Feedback during the teaching period
Feedback on class assignments that we work on during the course.
Student workload
Teaching 33 hours
Readings, Excercises, Calculations, Preparation Exam 173 hours
Expected literature

Fernie, J./Sparks, L. (eds.) (2014): Logistics & Retail Management, 4th edition, Kogan Page


Reading list of scientific articles, including:

Aastrup, J., Kotzab, H., Grant, D., Teller, C. & Bjerre, M. (2008): A model for structuring efficient consumer response measures, in: International Journal of Retail & Distribution Management, 36, 8, 590-606

Danese, P. (2007): Designing CPFR collaborations: insights from seven case studies. International Journal of Operations & Production Management, vol 27, iss 2, pp 181-204

Alftan, A; Kaipia, R; Loikkanen, L, Spens, K (2015): Centralised grocery supply chain planning: improved exception management. International Journal of Physical Distribution & Logistics Management, vol 45, iss 3, pp 237 – 259.

Taylor, DH & Fearne, A (2009): Demand Management in Fresh Food Value Chains: A Framework for Analysis and Improvement. Supply Chain Management, An International Journal, vol 14, iss 5, pp 379-392.

Ivert, LK; Dukovska-Popovska, I; Fredriksson, A; Dreyer, HC; Kaipia, R (2015): Contingency between S & OP design and planning environment. International Journal of Physical Distribution & Logistics Management, vol 45, iss 8, pp 747 – 773.

D’Avolio, E; Bandinelli, R; Pero, M; Rinaldi, R (2015): Exploring Replenishment in the Luxury Fashion Italian Firms: evidence from Case Studies. International Journal of Retail & Distribution Management, vol 43, iss 10/11, pp 967-987.

Papert, M; Rimpler, P; Pflaum, A (2016): Enhancing supply chain visibility in a pharmaceutical supply chain. International Journal of Physical Distribution & Logistics Management, vol 46, iss 9, pp 859 – 884.

Moussaoui, I; Williams, BD; Hofer, C; Aloysius, JA; Waller, MA (2016): Drivers of retail on-shelf availability. International Journal of Physical Distribution & Logistics Management, vol 46, iss 5, pp 516 – 535.

Kuhn, H & Sternbeck, MG (2013): Integrative retail logistics: an exploratory study. Operations Management Research 6(2), pp 2-18.

Bernon, M; Cullen, J; Gorst, J (2016): Online retail returns management. International Journal of Physical Distribution & Logistics Management, vol 46, iss 6/7, pp 584 – 605.

Hübner, A; Wollenburg, J; Holzapfel, A (2016): Retail logistics in the transition from multi-channel to omni-channel. International Journal of Physical Distribution & Logistics Management, vol 46, iss 6/7, pp 562 – 583.



Last updated on 30-05-2017