• Identify and choose the relevant theories and models applicable to describe, order and analyze the problems identified during the analysis of a specific industry, the focal company, the strategic issues at stake and the implementation plan.
• Bridge and combine theories and frameworks from different disciplines to derive a comprehensive, coherent and well-articulated picture of the industry, company, choice of strategic issue and implementation plan.
• Use theories and frameworks to develop conclusions which are driven by data and insight and present in a convincing manner, ensuring that the conclusions from analysis are clearly communicated.
• Analyze all problems identified, and to argue why specific models have been applied.
• Present the overall conclusions in a coherent manner where individual parts build on each other.
• Specifically for the term papers, theories refer to the curriculum of the relevant term, i.e. module 1 or module 2, whereas the final master's thesis is suppose to draw upon the whole curriculum.
• Presentations of the findings should be done in a clear and convincing manner.

Writing the Master Thesis marks the completion of the MBA, but it also marks the participant’s ability to excel in utilizing the theories, models, frameworks and tools that the participant has encountered and worked with during the courses in the three terms.

The Master Thesis is comprised of work and results from the two integrated term projects and the final integrated strategy project, written at the end.