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2017/2018  MA-MMFUO1060U  Developing Digital Business

English Title
Developing Digital Business

Course information

Language English
Course ECTS 5 ECTS
Type Mandatory
Level Part Time Master
Duration One Semester
Start time of the course Spring
Timetable Course schedule will be posted at calendar.cbs.dk
Min. participants 10
Max. participants 30
Study board
Study Board for Master i forretningsudvikling
Course coordinator
  • Jonas Hedman - DIGI
Main academic disciplines
  • Innovation
  • Organization
Last updated on 23-11-2017

Relevant links

Learning objectives
To achieve the grade 12, students should meet the following learning objectives with no or only minor mistakes or errors:
  • Show knowledge about the latest research in digitalization and platform economy. Moreover, the student must show knowledge of the latest technology trends that will continue to influence the on-going digitalization of business practise.
  • Demonstrate skills at an advanced level to identify and analyze key issues in relation to developing digital business and to select appropriate analytical frameworks, methods, and models to solve organizational and managerial challenges in the company.
  • Demonstrate skills at an advanced level to analyze digitalization and its implications and develop solutions or action plans to mitigate changes in the environment.
  • Demonstrate skills in designing new digitalized business models that integrate own academic specialization with an organizational and managerial understanding.
  • Show competence in integrating subject-specific knowledge and skills across corporate functions and stakeholders in order to conceive and design new solutions for their own tasks in the area of responsibility.
  • Show competence to continue own lifelong learning and development.
  • Demonstrate competences in navigating in a complex and unpredictable digitalized context.
Course prerequisites
There are no preconditions for your participation. The course is relevant for everyone who need to understand the drivers, the dynamics and the implications of digitalization in practice. This includes professionals in areas such as business development, accounting, marketing, finance, and information technology, primarily in private companies and organizations, who would like to increase their knowledge and their space of action in relation digitalization issues.
Developing Digital Business:
Exam ECTS 5
Examination form Oral exam based on written product

In order to participate in the oral exam, the written product must be handed in before the oral exam; by the set deadline. The grade is based on an overall assessment of the written product and the individual oral performance.
Individual or group exam Individual exam
Size of written product Please see text below
Oral examination on basis of a Power Point with extensive notes.
Assignment type Synopsis
Written product to be submitted on specified date and time.
30 min. per student, including examiners' discussion of grade, and informing plus explaining the grade
Grading scale 7-step scale
Examiner(s) Internal examiner and second internal examiner
Exam period Summer
Make-up exam/re-exam
Same examination form as the ordinary exam
Description of the exam procedure

The participants have to prepare 8 pages of Power Point before the exam. The Power Point must contain notes below each slide, as this is the written product.

Course content and structure

Digitalization is changing the conditions for businesses across industries. Based on the enabling capacities of digital technologies, new business models emerge that are no longer simply supported by digital technologies, but have digital components inseparably inscribed into their processes and value proposition. At the heart of this digital transformation rests an increased orientation towards digitally enabled platform-based business models. Platform markets comprise a large and rapidly growing share of the global economy and ranked by market value, 60 of the world’s 100 largest corporations earn at least half of their revenue from platform markets.


During the first two days of the course, we focus on the logic of digital economy and the emergence of platform-based business. We will cover how firms compete with platforms and how to build a platform business. The following two days broadens the perspective to include the business ecosystem, where multiple platforms collaborate and compete with each other. In some cases, firms will even end up in bed with their enemies. We will put these developments into context so that you will understand how and why many start-up and growth companies today engage in digital marketing, app development, social media, online news and information services, crowdsourcing, and online innovation services. In addition, traditional businesses such as publishing, entertainment, and banking are facing an on-going digitalization that drags them into the digital arena – an economic arena with its own economic and competitive principles.

Teaching methods
Please note that the teaching methods we apply will yield the greatest benefit if you are prepared and ready for discussing the topics in the course material. Consequently, you are expected not only to read the material, but are also asked to reflect on its contents before each session. This is especially important for the cases. In addition to your individual preparation you are asked to discuss and reflect upon some topics in groups before the third day. These small group discussions will give you an opportunity to compare ideas and develop your thoughts of the topics discussed in class.
Feedback during the teaching period
Feedback during class will be possible.
Student workload
Preparation 105 hours
Teaching hours 32 hours
Exam 0,5 hours
Last updated on 23-11-2017