2018/2019
BA-BEOKO1031U Corporate communication
| English Title |
| Corporate
communication |
|
|
| Language |
English |
| Course ECTS |
7.5 ECTS |
| Type |
Mandatory |
| Level |
Bachelor |
| Duration |
One Semester |
| Start time of the course |
Spring |
| Timetable |
Course schedule will be posted at
calendar.cbs.dk |
| Study board |
Study Board for BA in English and Organisational
Communication
|
| Course
coordinator |
- Simon Krogh - Department of Management, Society and
Communication (MSC)
|
| Main academic
disciplines |
|
|
| Teaching
methods |
|
|
|
Last updated on
16-01-2019
|
| Learning objectives |
The student should be able to:
- Demonstrate knowledge about central theories, models and
methods introduced during the course
- Explain – both theoretically and empirically – the relationship
between the different communication functions
- In an adequate manner analyze empirical aspects relevant to the
external communication of organizations, including how it is linked
to the internal communication
- Discuss and evaluate the appropriateness of theories, models
and methods in relation to empirical problems, including the
connection between practice, theory and methodology
- In the written assignment the student should be able to:
- Demonstrate proficiency in scientific methods and
communication, including:
- - Proper use of academic language
- - Correct use of references
- - Secure coherence in the presentation
|
| Examination |
|
Corporate
communication:
|
| Exam
ECTS |
7,5 |
| Examination form |
Oral exam based on written product
In order to participate in the oral exam, the written product
must be handed in before the oral exam; by the set deadline. The
grade is based on an overall assessment of the written product and
the individual oral performance. |
| Individual or group exam |
Individual oral exam based on written group
product |
| Number of people in the group |
2-5 |
| Size of written product |
Max. 20 pages |
|
Length of case:
2-3 students: Max 15 pages
4-5 students: Max 20 pages
72 hours to prepare |
| Assignment type |
Case based assignment |
| Duration |
Written product to be submitted on specified date and
time.
20 min. per student, including examiners' discussion of grade,
and informing plus explaining the grade |
| Grading scale |
7-step scale |
| Examiner(s) |
Internal examiner and external examiner |
| Exam period |
Summer |
| Make-up exam/re-exam |
Oral Exam |
|
Duration: 20 min. per student,
including examiners' discussion of grade, and informing plus
explaining the grade |
|
Preparation time: No
preparation |
|
Examiner(s): If it is an internal
examination, there will be a second internal examiner at the
re-exam. If it is an external examination, there will be an
external examiner. |
Description of the exam
procedure
Examination language:
English
|
|
| Course content and structure |
|
The course introduces the student to corporate communication as
an overall holistic approach to coordinate and integrate the
internal and external communication of organisations. In
continuation of the internal perspective on organisational
communication in the course The Organisation and its
communication this course will address the study of external
communication with special focus on the integration and
alignment of corporate identity, image and reputation. Furthermore,
the course introduces the student to basic elements of issues and
crisis management as well as media management.
The Corporate Communication course prepares the students for
work as in-house or external communication specialists in large and
small public and private organizations. By focusing on individual
Corp.comm disciplines and on the interconnections between the
disciplines, students are provided with tools to act both as
communication practitioners towards external stakeholders and on a
more strategic level of corporate communication.
|
| Description of the teaching methods |
| The course combines lectures, class room
teaching, discussion, oral/written exercises and student
presentations. |
| Feedback during the teaching period |
| Feedback is provided during discussions in
exercise classes and in connection with midterm
assignement |
| Student workload |
| Teaching |
26 hours |
| Preparation |
78 hours |
| Home Assignments |
30 hours |
| Exam |
70 hours |
|
| Expected literature |
|
Cornelissen, J. (2017): Corporate Communication. A guide to
theory and practice. 5th ed. London: Sage
Articles and additional literature submittet at CBSLearn and during
lessons
|
Last updated on
16-01-2019
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