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2018/2019  BA-BIMKO1022U  Corporate Communication

English Title
Corporate Communication

Course information

Language English
Course ECTS 7.5 ECTS
Type Mandatory
Level Bachelor
Duration One Semester
Start time of the course Autumn
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for BA in Intercultural Marketing Communication
Course coordinator
  • Simon Krogh - Department of Management, Society and Communication (MSC)
Main academic disciplines
  • Communication
Teaching methods
  • Face-to-face teaching
Last updated on 29-06-2018

Relevant links

Learning objectives
  • Demonstrate knowledge about central theories, models and methods introduced during the course
  • Explain – both theoretically and empirically – the relationship between the different communication functions
  • In an adequate manner analyze empirical aspects relevant to the external communication of organizations, including how it is linked to the internal communication
  • Discuss and evaluate the appropriateness of theories, models and methods in relation to empirical problems, including the connection between practice, theory and methodology
  • In the written assignment the student should be able to:
  • Demonstrate proficiency in scientific methods and communication, including:
  • - Proper use of academic language
  • - Correct use of references
Corporate Communication:
Exam ECTS 7,5
Examination form Oral exam based on written product

In order to participate in the oral exam, the written product must be handed in before the oral exam; by the set deadline. The grade is based on an overall assessment of the written product and the individual oral performance.
Individual or group exam Individual oral exam based on written group product
Number of people in the group 2-5
Size of written product Max. 30 pages
Regardless of group size. If a student hands in an individual assignment the maximum number of pages allowed is 15.
Assignment type Case based assignment
Written product to be submitted on specified date and time.
20 min. per student, including examiners' discussion of grade, and informing plus explaining the grade
Grading scale 7-step scale
Examiner(s) Internal examiner and external examiner
Exam period Winter
Make-up exam/re-exam
Same examination form as the ordinary exam
If the student has participated in the writing of the written group assignment for the ordinary exam, but absent (e.g. due to illness) the make-up exam is based on the original written product.
If the student has not participated in the written assignment or does not pass the exam, the make-up exam is conducted as an oral exam in the full course curricullum based on question drawn at the examination. The examination has a duration og 20 minutes including evaluation.
Description of the exam procedure

Students have one week (7 days) to complete the written group assignment . 

Course content and structure

The course introduces the student to corporate communication as an overall holistic approach to coordinate and integrate the internal and external communication of organisations. The course will address the study of external communication with special focus on the integration and alignment of corporate identity, image and reputation. Furthermore, the course introduces the student to basic elements of issues and crisis management as well as media management.

Description of the teaching methods
The course combines lectures, class room teaching, discussion and exercises.
Feedback during the teaching period
Feedback is provided during discussions in exercise classes and in connection with midterm assignement
Student workload
Course activities (including preparation) 134 hours
Exam (including exam preparation) 72 hours
Expected literature

Cornelissen, J. (2017): Corporate Communication. A guide to theory and practice. 5th ed. London: Sage 

Articles and additional literature submittet at CBSLearn and during lessons

Last updated on 29-06-2018