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2018/2019  KAN-CBUSV2022U  Digital Entrepreneurship

English Title
Digital Entrepreneurship

Course information

Language English
Course ECTS 7.5 ECTS
Type Elective
Level Full Degree Master
Duration One Semester
Start time of the course Autumn
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
BUS Study Board for BSc/MSc in Business Administration and Information Systems, MSc
Course coordinator
  • Louise Harder Fischer - Department of Digitalisation
Main academic disciplines
  • Entrepreneurship
  • Philosophy and ethics
  • Strategy
Teaching methods
  • Face-to-face teaching
Last updated on 06-12-2018

Relevant links

Learning objectives
  • Co-create a minimum viable product in a group, using group competencies and reflect on co-creating in the entrepreneurial proces
  • Demonstrate competencies in theory and praxis in relation-making, decision-making, value-making and sense-making for innovation and entrepreneurship
  • Be able to map and visualize business idea potentials and show her/his role in the entrepreneurial process
  • Document and argue for frameworks, theories, models, methodologies and tools in digital entrepreneurship
  • Be able to use ICT as an enabler of digital innovation and entrepreneurship
  • Demonstrate one example of a minimum viable products for lean start-up /business model
Digital Entrepreneurship:
Exam ECTS 7,5
Examination form Oral exam based on written product

In order to participate in the oral exam, the written product must be handed in before the oral exam; by the set deadline. The grade is based on an overall assessment of the written product and the individual oral performance.
Individual or group exam Oral group exam based on written group product
Number of people in the group 3-4
Size of written product Max. 15 pages
Assignment type Project
Written product to be submitted on specified date and time.
20 min. per student, including examiners' discussion of grade, and informing plus explaining the grade
Grading scale 7-step scale
Examiner(s) Internal examiner and second internal examiner
Exam period Winter
Make-up exam/re-exam
Same examination form as the ordinary exam
Course content and structure

The course emphasizes to train the participants in the transformation of theoretical and methodological competencies into practice by creating business potentials and participate in effectual entrepreneurship. 
This will take place through transformative learning and generative themes for digital entrepreneurship. Thereby the course will strengthen existing competencies and develop new entrepreneurial competencies. The participants will use ICT for two purposes:  (1) as an object for entrepreneurship (2) as an enabler of  businesses and entrepreneurship

The participants will work in groups in dialgue with actors in global, regional and local communities and networks. They will create and sustain praxis of knowledge based business potentials, business concepts and business models in order to inform decision-making  on whether it is possible to create a viable business.
The course will work towards entrepreneurship  as well as extrapreneurship (co-creating in society).

Even though the course focus on the development of new business concepts and business models it will also focus on feeling for and deep understanding of how entrepreneurs, companies and networks work in innovational- and entrepreneurial processes to co-create and understand customer needs. Therefore an essential part of the course interacting and investigating the viability in praxis: Talking to potential customers, sector research, etc.

A preliminary theme based course plan is:

  • Entrepreneurial strategies, management and planning
  • Business model generation
  • The art of digital
  • Lean startup
  • Team, culture and stakeholder management
  • Market research
  • Fundraising and boot strapping
  • Quantifying opportunities - what market, how to define it, etc.
  • Go-to market - how to get traction
  • Organizational development
  • Creating and testing product-market fit

Students are very welcome to get in contact with the teachers on questions, comments and suggestions for themes.

Description of the teaching methods
24 lectures and 24 exercises

Learning is focused on transformative learning ('action learning'), and students are supposed to actively discuss and experiment with ideas, models and tool, pitch ideas to each other, to become familiar with tools, methods and theories and eventually be able to translate them into concrete practical actions; i.e. viable products, services, processes, companies, work places.
Feedback during the teaching period
The course will provide following feedback:

Teacher feedback on presentations (pitches) during exercises
Teacher feedback on ideas, business models and theoretical reflections related to MVP in groups during exercises
Teacher Q&A sessions on theoretical subjects during exercises for the whole class
Peer to peer feedback on pitches during exercises
Student workload
Lectures 24 hours
Workshops (exercises) 24 hours
Project work 138 hours
Exam and exam preparation 20 hours
Total 206 hours
Expected literature

Theory on entrepreneural strateies and reflections, for instance

  • Sarasvathy, Saras D. "Causation and effectuation: Toward a theoretical shift from economic inevitability to entrepreneurial contingency." Academy of management Review 26.2 (2001): 243-263.
  • Sarasvathy: "Entrepreneurship as a science of the artificial" - Journal of Economic Psychology, 2003
  • Kraaijenbrink, Jeroen (2008) The nature of the entrepreneurial process: causation, effectuation, and pragmatism. In: 16th Annual High Technology Small Firms Conference
  • S Shane, S Venkataraman" The promise of entrepreneurship as a field of research" Academy of management review 25 (1), 217-226


Theory on lean start up, for instance

  • Reis, Eric. "The lean startup." New York: Crown Business (2011).


Methods and theory on traction, for instance

  • Mares, Justin, and Gabriel Weinberg. Traction: A Startup Guide to Getting Customers. S Curve Publishing, 2015.


Theory and methods regarding business models and customer orientation, for instance

  • Arto Ojala & Pasi Tyrv ̈ainen (2006):Business models and market entry mode choice of small software firms -   Journal of Int Entrepreneurship 
  • Blank, Steve. The four steps to the epiphany. K&S Ranch, 2013
  • Osterwalder & Pigneur (2010): “Business model canvas"
  • Mullins, John Walker, and Randy Komisar. Getting to plan B: Breaking through to a better business model. Harvard Business Press, 2009


Last updated on 06-12-2018