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2018/2019  KAN-CCMVI2054U  Entrepreneurial Business Planning and Development

English Title
Entrepreneurial Business Planning and Development

Course information

Language English
Course ECTS 7.5 ECTS
Type Elective
Level Full Degree Master
Duration Summer
Start time of the course Summer, Summer
Timetable Course schedule will be posted at calendar.cbs.dk
Max. participants 60
Study board
Study Board for MSc in Economics and Business Administration
Course coordinator
  • Course instructor - Mads Løntoft, External lecturer, CBS, mlo.edu@cbs.dk
    Sven Bislev - Department of Management, Society and Communication (MSC)
In case of any academic questions related to the course, please contact the course instructor or ISUP academic director, Sven Bislev at sb.msc@cbs.dk.
Main academic disciplines
  • Entrepreneurship
Teaching methods
  • Face-to-face teaching
Last updated on 05/12/2018

Relevant links

Learning objectives
To achieve the grade 12, students should meet the following learning objectives with no or only minor mistakes or errors:
  • To identify and describe the challenges and opportunities of a newly started company.
  • To identify potentially relevant stakeholders for a given startup company.
  • To actively participate in the planning and development proces of a startup company.
  • To discuss and assess the curriculum and combine these contributions to the analysis of SME's.
  • To write, edit and critically analyse business plan.
  • To be able to communicate the contents of a business plan both in writing and orally as a result of the student's analysis and reflections.
  • To explain and assess different business models.
Course prerequisites
B.sc. in social sciences
Basic knowledge about microeconomics and marketing
Examination
Entrepreneurial Business Planning and Development:
Exam ECTS 7.5
Examination form Home assignment - written product
Individual or group exam Individual exam
Size of written product Max. 15 pages
Assignment type Project
Duration Written product to be submitted on specified date and time.
Grading scale 7-step scale
Examiner(s) One internal examiner
Exam period Summer, Ordinary exam: Home Assignment: 25/26 June - 29 July 2019. Please note that exam will start on the first teaching day and will run in parallel with the course.
Retake exam: Home Assignment: 72-hour home assignment: 8-11 October 2019 – for all ISUP courses simultaneously
3rd attempt (2nd retake) exam: 72-hour home assignment: 25-28 November 2019 – for all ISUP courses simultaneously

Exam schedules available on https:/​/​www.cbs.dk/​uddannelse/​international-summer-university-programme-isup/​courses-and-exams
Make-up exam/re-exam
Same examination form as the ordinary exam
Retake exam: 72-hour home project assignment, max. 10 pages, new exam question
Exam form for 3rd attempt (2nd retake): 72-hour home project assignment, max. 10 pages, new exam question
Course content and structure

The course is centered around the contents of a business plan and as such covers a rather broad set of topics. A selection of the topics covered includes idea generation and evaluation, market and industry analysis, marketing and team analysis, operations and product development, finance and financial models as well as business models and business model innovation. 

 

Preliminary assignment TBA
 
Session 1: Importance of business plans and their role(s)

Session 2: Industry, market and technology analysis

Session 3: Marketing and team analysis

Session 4: Operations and Product Development

Session 5: Finance, financial projections and funding

Session 6: Guest Lecture

Session 7: Business models 

Session 8 & 9: Business model innovation

Session 10: Guest lecture  Session 11: Review, wrap-up and exam preparation 
 
Following session 5 there will be a small assignment which forms the basis of the feedback after session 6. 

Description of the teaching methods
This course is taught using a combination of cases, lectures, and guest speakers, with an emphasis on case discussions in the class.
Feedback during the teaching period
General written feedback to the review questions asked after session 5.

All Home Project Assignments/mini projects are based upon a research question (problem formulation) formulated by the students individually, and must be handed in to the course instructor for his/her approval no later than 11 July 2019. The instructor must approve the research question (problem formulation) no later than 16 July 2019. The approval is a feedback to the student about the instructor's assessment of the problem's relevance and the possibilities of producing a good report.
Student workload
Preliminary assignment 20 hours
Classroom attendance 33 hours
Preparation 126 hours
Feedback activity 7 hours
Examination 20 hours
Further Information

Preliminary Assignment: To help students get maximum value from ISUP courses, instructors provide a reading or a small number of readings or video clips to be read or viewed before the start of classes with a related task scheduled for class 1 in order to 'jump-start' the learning process.

 

Course timetable is available on https://www.cbs.dk/uddannelse/international-summer-university-programme-isup/courses-and-exams

 

We reserve the right to cancel the course if we do not get enough applications. This will be communicated on https://www.cbs.dk/uddannelse/international-summer-university-programme-isup/courses-and-exams end February 2019 at the latest.

Expected literature

Mandatory readings:

 

Barringer, B. R. (2015). Preparing Effective Business Plans – An entrepreneurial Approach. Pearson Education Limited

Sahlman, W. A. (1996). Some thoughts on business plans. Harvard Business School Publ.

Delmar, F., & Shane, S. (2003). Does business planning facilitate the development of new ventures?. Strategic Management Journal, 24(12), 1165-1185.

Zott, C., Amit, R., & Massa, L. (2011). The business model: recent developments and future research. Journal of management, 37(4), 1019-1042.

Magretta, J. (2002). Why business models matter. Harvard Business Review, May 2002, 86-92

Shafer, S. M., Smith, H. J., & Linder, J. C. (2005). The power of business models. Business horizons, 48(3), 199-207.

Casadesus-Masanell, R., & Ricart, J. E. (2007). Competing through business models. Handbook of Research on Competitive Strategy.

Zott, C., & Amit, R. (2008). The fit between product market strategy and business model: implications for firm performance. Strategic Management Journal, 29(1), 1-26.

St. Gallen Business Model Navigator - working paper (2016).

Slater, S. F., & Olson, E. M. (2002). A fresh look at industry and market analysis. Business Horizons, 45(1), 15-22.       

Brem, A. & Giones, F. (2017). From toys to tools: The co-evolution of technological and entrepreneurial developments in the drone industry. Business Horizons 60, 875-884

Beckman, C. M. (2006). The influence of founding team company affiliations on firm behavior. Academy of Management Journal, 49(4), 741-758.

Beckman, C. M., Burton, M. D., & O'Reilly, C. (2007). Early teams: The impact of team demography on VC financing and going public. Journal of Business Venturing, 22(2), 147-173.

Meyer, M. H., & Roberts, E. B. (1986). New product strategy in small technology-based firms: A pilot study. Management Science, 32(7), 806-821.

 

Additional relevant readings: 

 

Shane, S., & Delmar, F. (2004). Planning for the market: business planning before marketing and the continuation of organizing efforts. Journal of Business Venturing, 19(6), 767-785.

Karlsson, T., & Honig, B. (2009). Judging a business by its cover: An institutional perspective on new ventures and the business plan. Journal of Business Venturing, 24(1), 27-45.

Zott, C., & Amit, R. (2007). Business model design and the performance of entrepreneurial firms. Organization Science, 18(2), 181-199.

Acs, Z. J., & Audretsch, D. B. (1987). Innovation, market structure, and firm size. The Review of Economics and Statistics, 567-574.

Beckman, C. M. (2006). The influence of founding team company affiliations on firm behavior. Academy of Management Journal, 49(4), 741-758.

Beckman, C. M., Burton, M. D., & O'Reilly, C. (2007). Early teams: The impact of team demography on VC financing and going public. Journal of Business Venturing, 22(2), 147-173.

Meyer, M. H., & Roberts, E. B. (1986). New product strategy in small technology-based firms: A pilot study. Management Science, 32(7), 806-821.

 

Last updated on 05/12/2018