• Ability to account for the chosen literature’s relevance to the research question
• Ability to analyze, discuss and provide a perspective on the tasks performed during the research project assistance in relation to relevant literature.
• Ability to reflect critically on theories and methods in relation to the field of practice of the assisted research team.
• Ability to follow academic conventions in the written report.

The project-oriented research program is an opportunity to link theoretical and methodological insights with research practice. The project-oriented research program at the Department of Marketing consists of a period of one semester during which a student works in close collaboration with researchers on one or several marketing related research projects. Therefore, students are only accepted if their wishes match research assistance needs of a researcher/research group. During the project-oriented research program, the student will participate in a research project and write an exam report on a topic of his/her choosing. However, the topic must be related to the research project(s) and be agreed upon with the researcher/research group shortly after the beginning of the 15 ECTS program. By the end of the course the student hands in a project report to be graded.

Only full degree cand.merc. students from a marketing concentration can participate in a project-oriented research program. To start a project-oriented research program the student must have passed all of their first year courses. This will give a solid academic foundation required for carrying out research related tasks, as well as heighten the quality of the written work the student has to submit for examination. The supervisor should be found among faculty employed at the Department of Marketing.
 

General requirements

The first step is to formulate a description of the research assistance tasks to be agreed upon by the student and the researcher/research team. As a guideline 15 ECTS correspond to 450 student working hours and the task description should clearly state the duration and deadlines for the tasks in order to make sure that the research assistance will not hinder normal study progression. The task content must be relevant for the student’s study program. Within the first three weeks of the research assistance the student must reach an agreement with the supervisor on a topic and a research question that falls within the profile of the study program. At the end of the course, the researcher/research team must confirm that the student has met the requirements of the initial task description. This confirmation must be enclosed as an appendix to the exam report. 

Sign-up process

OBS! You do NOT sign up through the usual self-service for electives! 

Available research projects are posted on Learn from March 2018 until May 2018 on an on-going basis. If you find a project of interest, contact the responsible researcher to set up an initial meeting. You are free to contact researchers from the Department of Marketing directly, even if no project has been published on Learn. 

To access the Learn page of this course and view available projects, please follow this link:

https://learn.cbs.dk/enrol/learn/enrol_project.php?key=0e34781dc2a32b2160dea2b6a731445b

General questions, also about access to the Learn, can be sent to the course coordinator Antonia Erz, ae.marktg@cbs.dk.  

If you reach an agreement of collaboration with the responsible researcher, you need to sign up with the course coordinator (Antonia Erz, email: ae.marktg@cbs.dk) by sending a one-page motivational letter and a one page CV by May 15, 2018, 15:00. The motivational letter should state which researchers/research projects you agreed to assist during the project phase. 

Students will be informed about the final approval of enrollment in the beginning of June.

We have limited enrollment, depending on the available research projects.

Possibility of extended sign-up:
If, and only if, projects are still available on Learn after June 5, 2018, that search for a student, you may still sign up by following the steps outlined above. The deadline for this second and absolutely final sign-up with a motivational letter/short CV to the course coordinator is August 10. Students will be informed about their approval as soon as possible afterwards.