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2018/2019  KAN-CDASO2010U  Data Economics

English Title
Data Economics

Course information
Language English
Course ECTS 7.5 ECTS
Type Mandatory
Level Full Degree Master
Duration One Semester
Start time of the course Spring
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for BSc/MSc in Business Administration and Information Systems, MSc
Course coordinator
  • Ioanna Constantiou - Department of Digitalisation
Main academic disciplines
  • Managerial economics
  • Organization
  • Economics
Teaching methods
  • Face-to-face teaching
Last updated on 19-06-2018

Relevant links
Learning objectives
During the course, the students will develop analytical skills and abilities to assess market developments, and thereby, improve their capabilities to engage in individual and group decision making under uncertainty and solve specific business problems. Upon completion of the course the students will be able to develop and present concrete solutions to market problems and advise firms about how to deal with datafication challenges and opportunities.
  • Explain the role of information and data in economic theories and strategy tools
  • Explain how datafication influences markets, and firms through examples based on business cases or sectoral analysis.
  • Use a set of theoretical tools to analyse the impact of datafication in the markets
  • Identify and reflect upon the strategic implications of digital transformation for the different market players
Examination
Data Economics:
Exam ECTS 7,5
Examination form Written sit-in exam on CBS' computers
Individual or group exam Individual exam
Assignment type Written assignment
Duration 4 hours
Grading scale 7-step scale
Examiner(s) One internal examiner
Exam period Summer
Aids Open book: all written and electronic aids, including internet access
Read more here about which exam aids the students are allowed to bring and will be given access to : Exam aids and IT application package
Make-up exam/re-exam
Same examination form as the ordinary exam
If the number of registered candidates for the make-up examination/re-take examination warrants that it may most appropriately be held as an oral examination, the programme office will inform the students that the make-up examination/re-take examination will be held as an oral examination instead.
re-exam is also written sit-in exam on CBS Computers.
Course content and structure

The major theories of economics of information, network economics and business economics will be the building blocks of this course. The course will start by presenting that are prominent for managing information and data, efficiently, and for analysing business strategies of digitalization. Then, selected issues with wide impact on firm’s strategy and market analysis will be presented. Indicative examples include pricing of information goods, auction design, economic effects of datafication and digitalization on business processes, products, and services and their economic impacts in terms of business models, competitive advantages, and market valuation. It will also cover topics such as customization, personalization, micro-targeting, network effects, switching costs.
Description of the teaching methods
The course will be conducted in sessions of three time-slots (3x45). Each session is strongly based on students’ participation. Following the introduction, each session includes lectures presenting specific theoretical issues, practical examples to further the understanding of the theory as well as students’ participation in the discussions about specific business cases. CBS Learn is used for sharing documents, slides, exercises etc. as well as for interactive lessons if applicable.
Feedback during the teaching period
Feedback on student presentations and discussions will be provided.
Student workload
Lectures 30 hours
Prepare to class 60 hours
project work and reports 100 hours
Exam and prepare 16 hours
Total 206 hours
Expected literature

Textbooks:
DOUMA, Sytse; SCHREUDER, Hein Economic approaches to organizations. Pearson Education, 6th edition (2017).

 

 

Notes, articles, chapters and webpages will be handed out/made available during the course

 
Last updated on 19-06-2018