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2018/2019  MA-MMBFV2004U  Surfing the Digital Wave: Digitalization Strategy and Management

English Title
Surfing the Digital Wave: Digitalization Strategy and Management

Course information
Language English
Course ECTS 3 ECTS
Type Elective
Level Part Time Master
Duration One Quarter
Start time of the course Fourth Quarter
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for Full-Time MBA
Course coordinator
  • Rony Medaglia - Department of Digitalisation
Main academic disciplines
  • Information technology
  • Management
  • Organization
Teaching methods
  • Face-to-face teaching
Last updated on 07-11-2018

Relevant links
Learning objectives
  • Explain the transformative impacts of digitalization on industries and business models;
  • Critically assess the potential of disruptive technologies;
  • Evaluate the use of digital technologies in key business functions;
  • Formulate innovative business strategies enabled by digitalization.
Examination
Surfing the Digital Wave: Digitalization Strategy and Management:
Exam ECTS 3
Examination form Home assignment - written product
Individual or group exam Individual exam
Size of written product Max. 10 pages
Assignment type Project
Duration Written product to be submitted on specified date and time.
Grading scale 7-step scale
Examiner(s) One internal examiner
Exam period Summer
Make-up exam/re-exam
Same examination form as the ordinary exam
Course content and structure

The increasing integration of digital technologies into the key functions of businesses is leading to a paradigm shift. The diffusion of digital technologies – such as Artificial Intelligence, the Internet of Things, digital platforms, and blockchain – is not anymore simply about providing efficiency gains to traditional business processes, but has the potential of opening up for the creation of new services, new business models, and entire new industries.

 

This course focuses on the phenomenon of digitalization to demonstrate how managers can draw on the novel ways in which digitalization is transforming business. Students will be provided with the tools to understand the transformative nature of the digitalization phenomenon, and will draw on the analysis of practical cases to formulate successful strategies enabled by digitalization.
Description of the teaching methods
Students will learn through a combination of pedagogic methods. Lectures combined with in class discussion of company case studies will be based on assigned readings, i.e. a textbook and some research papers. The course will consist of lectures, classroom discussion, a case discussion, and Q&A sessions with experts from the business community. Students will be divided into study groups who are asked to give case presentations and structure dialogue with prominent experts from the business community. The groups will published on LEARN a week before the course start
Feedback during the teaching period
The interactive case discussion format allows for continuous feedback. The students are expected to attend class, be prepared and participate in the case discussions.
Student workload
Teaching 30 hours
Preparation 20 hours
Examination 20 hours
Last updated on 07-11-2018