| Learning objectives |
- Show knowledge about the latest research in digitalization and
platform economy. Moreover, the student must show knowledge of the
latest technology trends that will continue to influence the
on-going digitalization of business practise.
- Demonstrate skills at an advanced level to identify and analyze
key issues in relation to developing digital business and to select
appropriate analytical frameworks, methods, and models to solve
organizational and managerial challenges in the company.
- Demonstrate skills at an advanced level to analyze
digitalization and its implications and develop solutions or action
plans to mitigate changes in the environment.
- Demonstrate skills in designing new digitalized business models
that integrate own academic specialization with an organizational
and managerial understanding.
- Show competence in integrating subject-specific knowledge and
skills across corporate functions and stakeholders in order to
conceive and design new solutions for their own tasks in the area
of responsibility.
- Show competence to continue own lifelong learning and
development.
- Demonstrate competences in navigating in a complex and
unpredictable digitalized context.
|
| Course prerequisites |
| There are no preconditions for your
participation. The course is relevant for everyone who need to
understand the drivers, the dynamics and the implications of
digitalization in practice. This includes professionals in areas
such as business development, accounting, marketing, finance, and
information technology, primarily in private companies and
organizations, who would like to increase their knowledge and their
space of action in relation digitalization issues. |
| Examination |
|
Developing
Digital Business:
|
| Exam
ECTS |
5 |
| Examination form |
Home assignment - written product |
| Individual or group exam |
Individual exam |
| Size of written product |
Max. 15 pages |
| Assignment type |
Report |
| Duration |
Written product to be submitted on specified date
and time. |
| Grading scale |
7-step scale |
| Examiner(s) |
Internal examiner and second internal
examiner |
| Exam period |
Summer |
| Make-up exam/re-exam |
Same examination form as the ordinary exam
|
Description of the exam
procedure
The course exam is a written report addressing a specific exam
task that directly links to learning objectives and classroom
interactions. The specific topic of the report is communicated to
the students at the second 2-day gathering, with possibilities to
ask questions to clarify the task in class. A feedback day will be
organized to allow the students to present and get feedback on
their report ideas.
|
|
| Course content and structure |
|
Digitalization is changing the conditions for businesses across
industries. Based on the enabling capacities of digital
technologies, new business models emerge that are no longer simply
supported by digital technologies, but have digital components
inseparably inscribed into their processes and value proposition.
At the heart of this digital transformation rests an increased
orientation towards digitally enabled platform-based business
models. Platform markets comprise a large and rapidly growing share
of the global economy and ranked by market value, 60 of the world’s
100 largest corporations earn at least half of their revenue from
platform markets.
During the first two days of the course, we focus on the logic
of digital economy and the emergence of platform-based business. We
will cover how firms compete with platforms and how to build a
platform business. The following two days broadens the perspective
to include the business ecosystem, where multiple platforms
collaborate and compete with each other. In some cases, firms will
even end up in bed with their enemies. We will put these
developments into context so that you will understand how and why
many start-up and growth companies today engage in digital
marketing, app development, social media, online news and
information services, crowdsourcing, and online innovation
services. In addition, traditional businesses such as publishing,
entertainment, and banking are facing an on-going digitalization
that drags them into the digital arena – an economic arena with its
own economic and competitive principles.
|
| Description of the teaching methods |
| Please note that the teaching methods we apply
will yield the greatest benefit if you are prepared and ready for
discussing the topics in the course material. Consequently, you are
expected not only to read the material, but are also asked to
reflect on its contents before each session. This is especially
important for the cases. In addition to your individual preparation
you are asked to discuss and reflect upon some topics in groups
before the third day. These small group discussions will give you
an opportunity to compare ideas and develop your thoughts of the
topics discussed in class. |
| Feedback during the teaching period |
| Feedback during class will be possible, as well
as during a specific feedback day when the ideas for the exam
report are presented and commented on by fellow students and the
instructors. |
| Student workload |
| Preparation |
85 hours |
| Teaching hours |
32 hours |
| Exam |
20 hours |
|
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