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2019/2020  BA-BBLCV1014U  Global Strategic Management

English Title
Global Strategic Management

Course information

Language English
Course ECTS 7.5 ECTS
Type Elective
Level Bachelor
Duration One Semester
Start time of the course Autumn
Timetable Course schedule will be posted at calendar.cbs.dk
Min. participants 40
Max. participants 120
Study board
Study Board for BSc and MSc in Business, Language and Culture, BSc
Course coordinator
  • Karsten Bobek - Department of Management, Society and Communication (MSC)
Main academic disciplines
  • Globalisation and international business
  • Management
  • Strategy
Teaching methods
  • Face-to-face teaching
Last updated on 25-06-2019

Relevant links

Learning objectives
  • Assess the strategic, cultural and political variables that impact a firm’s business in the global market place.
  • Develop an analytical toolkit for navigating the ambiguities and complexities specific to strategizing in a global or international firm.
  • Develop, illustrate and propose solutions to a wide range of case studies concerning global business competition by applying the course’s theoretical frameworks.
  • Critically interpret and apply concepts and tools for analyzing the competitive environment, strategic position and firm-specific capabilities in order to successfully manage a global or international firm's competitive advantage.
  • Specify the strengths and weaknesses of the course’s theories by reflecting on the challenges managers face when formulating strategies in a global context.
Course prerequisites
A basic understanding of corporate strategy is an advantage, but not a precondition for participation.
Global Strategic Management:
Exam ECTS 7,5
Examination form Written sit-in exam on CBS' computers
Individual or group exam Individual exam
Assignment type Written assignment
Duration 4 hours
Grading scale 7-point grading scale
Examiner(s) One internal examiner
Exam period Winter
Aids Open book: all written and electronic aids, including internet access
Read more here about which exam aids the students are allowed to bring and will be given access to : Exam aids and IT application package
Make-up exam/re-exam
Same examination form as the ordinary exam
If the number of registered candidates for the make-up examination/re-take examination warrants that it may most appropriately be held as an oral examination, the programme office will inform the students that the make-up examination/re-take examination will be held as an oral examination instead.
Course content, structure and pedagogical approach

The purpose of the course is to develop an understanding of business strategies in a global and international context. The course will take point of departure in strategy as a process for Analysis => Strategy formulation => Strategy implementation => Competitive advantage using the VRIO model.


We will use the perspectives of the Industry / Organization (I/O) view to understand the external conditions and constraints for global companies to operate under. We will take the perspective of the Resource-based view (RBV) to understand the internal strenghts and weaknesses of the company. When understanding the external environment and internal possibilites the management can choose how to maintain and where to develop competitive advantage. 


The analysis will be followed by the strategic choice. Business-level strategy with for instance cost leadership and product differentiation will be discussed in detail. The same goes for corporate-level strategy with for instance vertical integration and strategic alliances, thereby covering important topics in a global perspective across multiple markets and industries.


Finally the course will cover strategy implementation, strategic allocation and management of human resources along the value chain. We will analyze issues of organizational governance, culture and leadership as crucial elements of an effective global and international strategy.

Description of the teaching methods
The teaching is a combination of lectures, case-based classes and discussions. Strategy is not something you listen to, read about or write, only. It is very much about your communication, also.

The course puts students into the position of key decision makers faced with the creation of competitive advantage in the global and international firm. Students will learn to apply critical management skills involved in planning, structuring, controlling and leading a multinational organization.

The course will involve participation from a handful of guest speakers from different industries and with different strategic challenges. Students are expected to research the company of the guest speaker and prepare questions before class.

Between lectures the students will work with case assignments as preparation for the next lecture. Students are required to prepare and perform a group presentation in assigned groups and are expected to actively participate during the presentations and discussions in class.
Feedback during the teaching period
Students are encouraged to give feedback and ask questions after each lecture. Feedback is also given to groups after their presentations. Both on the form of the presentation and on the content of the presentation. Thirdly all groups are able to, but not required to, answer the exam from the year before. It will not be a complete answer but done in topics and explaining the methodology for how to answer the questions. These group answers will be given feedback in class.
Student workload
Lectures 36 hours
Group activities 24 hours
Preparation for lectures and reflection 106 hours
Preparation for examination 36 hours
Examination 4 hours
Expected literature


Main Text Book used:


Barney, Jay B. & Hesterly, William S.: Strategic Management and Competitive Advantage, Concepts and Cases, Global Edition, 6th edition. Pearson ISBN-10: 0134741145 • ISBN-13: 9780134741147. 544 pp.


List with further literature will be available on Canvas. Approx. 100 pages.

Last updated on 25-06-2019