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2019/2020  BA-BDMAO1021U  Economics and Strategy in the Digital Age

English Title
Economics and Strategy in the Digital Age

Course information
Language English
Course ECTS 7.5 ECTS
Type Mandatory
Level Bachelor
Duration One Semester
Start time of the course Spring
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
BSc in Digital Management
Course coordinator
  • Thomas Frick - Department of Digitalisation
Main academic disciplines
  • Managerial economics
  • Information technology
Teaching methods
  • Face-to-face teaching
Last updated on 25-03-2020

Relevant links
Learning objectives
1. Have a fundamental understanding of theories in microeconomics.
2. Be able to apply microeconomic theories to analyse, understand, and solve real-life business problems in a structured manner.
3. Be able to identify and develop recommendations for decision and strategy making based on microeconomic theories.
4. Be able to use microeconomic theories to critically discuss the role of digital transformation for consumers, firms, and industries.
Examination
Economics and Strategy in the Digital Age:
Exam ECTS 7,5
Examination form Home assignment - written product
Individual or group exam Individual exam
Size of written product Max. 15 pages
Assignment type Case based assignment
Duration 72 hours to prepare
Grading scale 7-point grading scale
Examiner(s) One internal examiner
Exam period Summer
Make-up exam/re-exam Oral Exam
Duration: 20 min. per student, including examiners' discussion of grade, and informing plus explaining the grade
Preparation time: No preparation
Examiner(s): If it is an internal examination, there will be a second internal examiner at the re-exam. If it is an external examination, there will be an external examiner.
Course content, structure and pedagogical approach

The course introduces the main microeconomic theories and provides students with the analytical tools and capabilities which will allow them to critically examine digitalization and digital transformation at the consumer, firm, and industry level. The course will apply and discuss microeconomic theories and how they can help to analyse, understand, and solve business problems. By applying these theories, we can develop recommendations for decision and strategy making. This course will emphasize the importance of economic theories in the context of digital transformation. This will provide students with a fundamental understanding of how to approach business problems related to digitalization.
Description of the teaching methods
Lectures and workshops based on exercices.
Feedback during the teaching period
Students will receive feedback via several mechanisms:
• During the in-class exercises when solutions are presented
• Via the McGraw-Hill Connect e-learning platform when working on exercises
• In the workshops when exercises are presented by groups and discussed
Student workload
Lectures 30 hours
Workshops 10 hours
Preparation for class 60 hours
Preparation for the workshops 30 hours
Preparation for the exam 76 hours
Expected literature

Frank R. and Cartwright E.: Microeconomics and Behaviour. Mcgraw-Hill Education Ltd; 2nd Edition, 2016

  • Should be bought from a book store that provides the book with access to the online platform of the publisher (for example the on campus book store)
  • Used books do not include this access to the online platform which expires after 360 days
Last updated on 25-03-2020