English   Danish

2019/2020  BA-BHAAI1064U  Managing Strategically in a Globalised World

English Title
Managing Strategically in a Globalised World

Course information

Language English
Course ECTS 7.5 ECTS
Type Elective
Level Bachelor
Duration Summer
Start time of the course Summer
Timetable Course schedule will be posted at calendar.cbs.dk
Max. participants 140
Study board
Study Board for BSc in Economics and Business Administration
Course coordinator
  • Dennis Lee - Department of International Economics, Governance and Business (EGB)
For academic questions related to the course, please contact instructor Dennis Lee at dle.egb@cbs.dk
Main academic disciplines
  • Entrepreneurship
  • Management
  • Strategy
Teaching methods
  • Online teaching
Last updated on 16/04/2020

Relevant links

Learning objectives
To achieve the grade 12, students should meet the following learning objectives with no or only minor mistakes and errors:
  • Describe the concepts of strategic management models.
  • Identify methods of achieving sustainable competitive advantage in relevant markets.
  • Explain key success factors of an entity by identification of core competencies, competitive advantages and strategies.
  • Apply the principles of strategic analysis in both domestic and international settings.
  • Assess the suitability of various forms of strategic options, in a global environment context.
  • Make and defend decisions in the choice between competing strategic alternatives.
  • Demonstrate awareness of issues relating to the implementation and monitoring of a chosen strategy.
Course prerequisites
Strategic Management is a capstone course for an undergraduate business major program. Participants should be familiar with principles of management and functional business management concepts.
Managing Strategically in a Globalised World:
Exam ECTS 7.5
Examination form Home assignment - written product
Individual or group exam Individual exam
Size of written product Please see text below
4 hour home assignment. No requirement for maximum number of pages.
Assignment type Written assignment
Duration Written product to be submitted on specified date and time.
Grading scale 7-point grading scale
Examiner(s) One internal examiner
Exam period Summer, Ordinary exam: 4 hour home assignment in the period of 27 – 31 July 2020
Retake exam: 4 hour home assignment in the period of 28 September – 2 October 2020
3rd attempt (2nd retake) exam: 72-hour home assignment- 23-26 November 2020 – for all ISUP courses simultaneously

Exam schedules available on https:/​/​www.cbs.dk/​uddannelse/​international-summer-university-programme-isup/​courses-and-exams
Make-up exam/re-exam
Same examination form as the ordinary exam
Retake exam: 4 hour home assignment, new exam question
Exam form for 3rd attempt (2nd retake): 72-hour home project assignment, max. 10 pages.
Course content, structure and pedagogical approach

This course introduces participants to the concepts and issues involved in strategic management as well as the actions required to acquire and maintain competitive advantages in business.  Lessons taught will aid participants in understanding the relationship between strategy and business performance. Attention will focus on appreciating why some organizations outperform others in a global environment.
Participants will be brought through and develop an understanding of the strategic management process and cases will be discussed to reinforce the theoretical framework..


Preliminary assignment: Based on uploaded materials and any others students can find on the internet, sketch out a Strategic Management Framework as comprehensively as they  can.
Class 1: Introducing Strategy
Class 2: The External Environment
Class 3: The Internal Assessment
Class 4: Strategic Capabilities and Purpose
Class 5: Strategic Choices/ Options (1) - Growth; Stability; and Defensive strategies
Class 6: Strategic Choices/ Options (2) - Introducing Strategic Planning Tools for decision-making
Feedback activity: Revision (with questions and answers) feedback from students on classes 1-6 (approx. 30 mins) to check understanding of course content and effectiveness of pedagogy.
Class 7: International Strategies
Class 8: Strategy in Action - Organizing for success
Class 9: Strategy in Action - Functional strategies
Class 10: Performance and control measures
Class 11: Once again, Managing Strategically - A case study

Description of the teaching methods
This year all courses are taught digitally over the Internet. Instructors will apply a mixture of direct teaching through a live link (like Skype, Team, Zoom…) and indirect, where visual pre-recorded material is uploaded on Canvas. The instructor will inform participants about the precise format on Canvas.
Feedback during the teaching period
Revision (with questions and answers) feedback from students on classes 1-6 (approx. 30 mins) to check understanding of course content and effectiveness of pedagogy.
Student workload
Preliminary assignment 20 hours
Classroom attendance 33 hours
Preparation 126 hours
Feedback activity 7 hours
Examination 20 hours
Further Information

Preliminary Assignment: To help students get maximum value from ISUP courses, instructors provide a reading or a small number of readings or video clips to be read or viewed before the start of classes with a related task scheduled for class 1 in order to 'jump-start' the learning process.


Course timetable is available on https://www.cbs.dk/uddannelse/international-summer-university-programme-isup/courses-and-exams


We reserve the right to cancel the course if we do not get enough applications. This will be communicated on https://www.cbs.dk/uddannelse/international-summer-university-programme-isup/courses-and-exams end March 2020.




Expected literature

Mandatory readings:


Strategic Management: Concept and Cases, Global Edition, 14th Edition
Fred David
Pearson Education


Additional relevant readings:


Exploring Strategy, 11th Edition
Johnson G; Whittington R Scholes K; Angwin D; and Regner P.
Pearson Education

Last updated on 16/04/2020