2019/2020
BA-BHAAV2706U Introduction to Platform Business and
Organization
| English Title |
| Introduction to Platform Business and
Organization |
|
|
| Language |
English |
| Course ECTS |
7.5 ECTS |
| Type |
Elective |
| Level |
Bachelor |
| Duration |
One Semester |
| Start time of the course |
Autumn |
| Timetable |
Course schedule will be posted at
calendar.cbs.dk |
| Max. participants |
80 |
| Study board |
Study Board for BSc in Economics and Business
Administration
|
| Course
coordinator |
- Attila Marton - Department of
Digitalisation
|
| Main academic
disciplines |
- Information technology
- Management
- Organisation
|
| Teaching
methods |
|
|
|
Last updated on
22-05-2019
|
| Learning objectives |
By the end of the course students should
demonstrate an ability to
- Describe the various conceptualizations of platforms
- Apply theoretical frameworks to explain platform business and
organization
- Contrast conventional firm-centric and platform-centric
business and organization
- Assess and criticise the role of platforms in business,
organization, and society
|
| Examination |
|
Introduction
to Platform Business and Organization:
|
| Exam
ECTS |
7,5 |
| Examination form |
Home assignment - written product |
| Individual or group exam |
Group exam
Please note the rules in the Programme Regulations about
identification of individual contributions. |
| Number of people in the group |
2-4 |
| Size of written product |
Max. 15 pages |
|
The exam assignment should be written in groups
of 2-4. In special circumstances, it is possible to hand-in as an
individual. In such a case, the extent of the written product would
be set to 10 pages. |
| Assignment type |
Written assignment |
| Duration |
Written product to be submitted on specified date
and time. |
| Grading scale |
7-point grading scale |
| Examiner(s) |
One internal examiner |
| Exam period |
Winter |
| Make-up exam/re-exam |
Same examination form as the ordinary exam
If a student participated in writing
the group essay, but did not pass examination, the student can
choose either to resubmit the original group essay or to write a
new, individual essay within a specified time
period.
|
Description of the exam
procedure
Participants of the course will analyze a self-selected case
organization with the objective to empirically analyze and reflect
upon platform business and organizaiton. The approach and the
results are documented as a project report and are submitted at the
specified deadline.
|
|
| Course content, structure and pedagogical
approach |
|
Platforms are eating the world; the top 5 most valuable brands
(Amazon, Apple, Google, Samsung, Facebook) are platform businesses,
while others (e.g. Uber, Airbnb) disrupt mature markets and
incumbents. The platform economy attracts enormous investments and
the “platforming” of long-held institutions changes fundamental
social categories of labour, sharing, identity, and many more.
Managing platforms is now a core competency increasingly required
from general managers, who need to understand how to leverage the
opportunities while tackling the challenges. This course will
prepare students to become such general managers of the 21st
century by addressing how platforms change core aspects of business
and organization. Such core aspects include the shift from value
chains to value networks, a strategic focus on ecosystems for
innovation and value creation, and the change in mind-set from
firm-centric to platform-centric thinking.
|
| Description of the teaching methods |
| Interactive lectures and case-based
teaching |
| Feedback during the teaching period |
| continuous summative assessment; office
hours |
| Student workload |
| Lectures |
30 hours |
| Preparation for class |
90 hours |
| Group assignment |
90 hours |
|
Last updated on
22-05-2019
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