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2019/2020  BA-BIMKO1608U  Interdisciplinary Case 2: Responsible Management (optag 2016)

English Title
Interdisciplinary Case 2: Responsible Management (optag 2016)

Course information

Language English
Course ECTS 7.5 ECTS
Type Mandatory
Level Bachelor
Duration One Semester
Start time of the course Spring
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for BA in Intercultural Marketing Communication
Course coordinator
  • Lara Anne Blasberg - Department of Management, Society and Communication (MSC)
Main academic disciplines
  • CSR and sustainability
  • Philosophy and ethics
  • Communication
Teaching methods
  • Face-to-face teaching
Last updated on 09-05-2019

Relevant links

Learning objectives
  • Develop an in-depth knowledge of the main concepts, theories, rationales and models for CSR and responsible management
  • Understand the role of communications and marketing in CSR and responsible management
  • Identify the primary challenges and responsibilities of firms as it relates to responsible management, and their connection to (responsible) marketing and communication
  • Apply the topics, concepts and literature from the course to cases and examples and discuss their implications
  • Understand the trade-offs, risks and benefits, challenges and opportunities, etc., between different approaches, theories, and conceptions of CSR and responsible management, both theoretically and practically
  • For the written exam product: present a logically organized paper with stringent analysis and coherent, substantive argument. Meet standard academic requirements regarding citation of sources, reference lists, etc.
Interdisciplinary Case 2: Responsible Management:
Exam ECTS 7,5
Examination form Oral exam based on written product

In order to participate in the oral exam, the written product must be handed in before the oral exam; by the set deadline. The grade is based on an overall assessment of the written product and the individual oral performance.
Individual or group exam Individual exam
Size of written product Max. 5 pages
The examination is based on a written assignment of approximately 5 pages, based on provided exam questions.
Assignment type Essay
Written product to be submitted on specified date and time.
20 min. per student, including examiners' discussion of grade, and informing plus explaining the grade
Grading scale 7-point grading scale
Examiner(s) Internal examiner and external examiner
Exam period Spring
Make-up exam/re-exam
Same examination form as the ordinary exam
Re-examination: If a student has participated in answering the assignment, but has been sick at the time of the oral examination, the re-examination will be based on a re-submission of the original assignment.

If the student has not handed in a written assignment or has not passed the oral exam, the retake exam will be a 15 page analysis based on the theories, concepts and models from the course.

The students will have 7 days to answer the assignment.
Description of the exam procedure

The oral defense is based on the written assignment which tasks students with answers to one or more submitted exam questions. The written assignment should be based on the key theories and concepts from the course.  



In the oral exam students will be admitted to 2 minutes to give a short presentation before answering a series of questions from the examiners. Questions can specifically relate to the written assignment, and / or other key concepts, theories, literature or activities of the course. The only aid students can bring in the examination room, a copy of their written assignment

Course content, structure and pedagogical approach

Companies need to communicate more and more about their efforts to be responsible and sustainable, through communication products as well as CSR reports and press releases, but also indirectly through marketing choices and partnerships. First, this course provides an introduction to key concepts and theories related to corporate social responsibility, sustainability, and business ethics, especially as they relate to marketing and communications. Second, it examines real-world cases based on the relevant concepts and models. Lastly, students will create and critique their own communication products based on both theory and case learning. Overall, the course aims to provide both an overview of the key concepts and issues related to responsible management, as well as practical insight and hands-on practice on the topic. 


Topics covered on the course include:

  • CSR, sustainability, and ethics
  • Consumer behavior
  • Marketing ethics
  • CSR communications and reporting
  • Comparative CSR, globalization and the marketplace
  • Partnerships, alliances, and cause marketing
  • Stakeholder engagement
  • Data, privacy and targeted marketing


The structuring of the course is divided into lectures and exercises, and tasks students to work in groups. Lectures will emphasize key concepts by focusing on the major theories and frameworks for each given topic. Each exercise will begin with another real-world case example and discussion, designed to highlight and operate the key issue (s) within the weekly subject. Students will then work within a group over the duration of the course to create, review and criticize internal and external communication products based on a progressive case that is being built by the exercises. 


Een uniek kenmerk van deze cursus is de progressieve zaak die weeklijks opbouwt in reactie op wekelijkse updates of 'twisten' die betrekking hebben op verantwoordelijk beheer. This ongoing case approach is designed to foster students' ability to grapple with vague or unclear mandates, sometimes contradictory requests, and staying true to brand image throughout a variety of circumstances and scenarios. Whist embedded in practical scenarios, the case is designed to help students operationalize key theoretical concepts and connect theory to practice.  

Description of the teaching methods
The teaching will be based on lectures and classroom exercises.
Feedback during the teaching period
Feedback is provided to students 1) via feedback on weekly assignments, and 2) as part of exercise classes through discussion and comments on oral presentations and other work products.
Student workload
Course activities (including preparation) 155 hours
Exam (including exam preparation) 52 hours
Expected literature

This is a preliminary reading list. The final list will be made available on LEARN before the start of the course.   


Course Textbook:

Rasche, A., Morsing, M., & Moon, J. (eds.) (2017). Corporate Social Responsibility: Strategy, Communication and Governance. London: Cambridge University Press. 


Example Additional Readings:

Last updated on 09-05-2019