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2019/2020 KAN-CBUSO1001U Strategic and Tactical Tools for E-Business
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| Strategic and Tactical Tools for E-Business |
Course information |
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| Language | English |
| Course ECTS | 7.5 ECTS |
| Type | Mandatory |
| Level | Full Degree Master |
| Duration | One Semester |
| Start time of the course | Autumn, Spring |
| Timetable | Course schedule will be posted at calendar.cbs.dk |
| Study board |
BUS Study Board for BSc/MSc in Business Administration and
Information Systems, MSc
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| Last updated on 30-03-2020 | |
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| Prerequisites for registering for the exam (activities during the teaching period) | ||||||||||||||||||||||||
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Number of compulsory
activities which must be approved: 1
Compulsory home
assignments
A mandatory assignment of max. 8 pages based on the course content written in groups of max. 4 students. If there is a compelling reason, a student can write the mandatory assignment individually. If a student cannot hand in due to documented illness, or if a student does not get the activity approved in spite of making a real attempt, then the student will be given one extra attempt before the ordinary exam. |
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Digitalization is reshaping the way we do business. The convergence of information and communication technologies is leading to massive transformation of our economy. This transforms the organization as radically as steam engines, telephones, and railroads did in the past. The continuous development of digital technologies and tools affects industry structures and individual organizations. Consequently, future managers need to understand how to integrate digital means with innovative forms of organizing to develop effective e-business strategies. This course provides an understanding of the applications, baseline technologies, changing skill sets, new business concepts and, above all, new business tactics/strategies that organizations need to master, in order to manage and lead their e-business initiatives. This course explores digital technologies with their latest development and focuses on how organizations can exploit these technologies as a means to effectively reshape and (re-)direct their business strategy. We will examine business cases where firms have developed e-business-based solutions, we will look at new information products and services, and we will explore new, disruptive business models enabled by digital means. We will emphasize the need to understand the ways we can integrate novel technological solutions in business, as well as to develop a mindset that aligns with the digital transformation our society is going through. |
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| Description of the teaching methods | ||||||||||||||||||||||||
| A mix of lectures, workshops and project work will be used. | ||||||||||||||||||||||||
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In-class feedback to student group presentations |
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The full list of readings will be indicated as the course start approaches.
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