2019/2020
KAN-CPOLO1803U International Business: Market and
Non-market Strategies
| English Title |
| International Business: Market and
Non-market Strategies |
|
|
| Language |
English |
| Course ECTS |
7.5 ECTS |
| Type |
Mandatory |
| Level |
Full Degree Master |
| Duration |
One Semester |
| Start time of the course |
Autumn |
| Timetable |
Course schedule will be posted at
calendar.cbs.dk |
| Study board |
Study Board for BSc/MSc i International Business and Politics,
MSc
|
| Course
coordinator |
- Jasper Hotho - Department of International Economics,
Governance and Business (EGB)
|
| Main academic
disciplines |
- Globalisation and international business
- Strategy
|
| Teaching
methods |
|
|
|
Last updated on
04-10-2019
|
| Learning objectives |
To achieve the grade 12, student should meet the
following learning objectives with no or only minor mistakes or
errors:
- Identify, analyze and evaluate key theories in international
business and strategic management
- Identify and discuss contemporary strategic challenges for
multinational enterprises
- Analyze and evaluate strategic challenges for multinational
enterprises in both the market and non-market environment using
theoretical perspectives covered in the course
- Formulate and justify recommendations for multinational
enterprises using theoretical perspectives addressed in the
course
|
| Examination |
|
International
Business: Market and Non-market Strategies:
|
| Exam
ECTS |
7,5 |
| Examination form |
Home assignment - written product |
| Individual or group exam |
Individual exam |
| Size of written product |
Max. 10 pages |
| Assignment type |
Written assignment |
| Duration |
72 hours to prepare |
| Grading scale |
7-point grading scale |
| Examiner(s) |
Internal examiner and external examiner |
| Exam period |
Winter |
| Make-up exam/re-exam |
Same examination form as the ordinary exam
A new exam assignment must be
submitted. This applies to all students (failed, ill, or
otherwise)
|
|
| Course content, structure and pedagogical
approach |
|
The aim of the International Business course is to provide
you with a theoretical understanding of international business
and the strategies pursued by internationally
operating firms. The premise of the course is that
internationally operating firms increasingly need to consider both
their market environments — which include relations
with customers, suppliers and competitors — as well as
their non-market environments. The latter includes relations
with governments, the media, and the general public that are
increasingly vital for firms' continued survival and
success. The course is built around a series of case studies
that serve to highlight the strategies firms can use to cope with,
compete in, and influence both their market and non-market
environments, and the contextual conditions that determine the
effectiveness of these strategies.
|
| Description of the teaching methods |
| Lectures |
| Feedback during the teaching period |
| We try to offer feedback in response to your
questions whenever feasible although please appreciate that there
are often time constraints. Please feel free to take advantage of
the ‘office hours’ offered by full-time staff members, although
these can never be a substitute for participation in lectures and
classes. We also encourage you to ask questions or make comments in
class and form self-study groups to secure peer feedback on your
work. Finally, please note that the course also offers a Q&A
forum on Learn, which you are welcome to use to pose questions and
solicit feedback. |
| Student workload |
| Preparation time (readings, group work etc.) |
120 hours |
| Lectures / class exercises / “homework cafés” / workshops
etc. |
30 hours |
| Exam (incl. preparation for the exam and actual exam
period) |
80 hours |
|
Last updated on
04-10-2019
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