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2019/2020  KAN-CSOLO2029U  Strategy and Identity

English Title
Strategy and Identity

Course information

Language English
Course ECTS 7.5 ECTS
Type Mandatory
Level Full Degree Master
Duration One Quarter
Start time of the course Autumn, First Quarter
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for MSc in Economics and Business Administration
Course coordinator
  • Silviya Svejenova Velikova - Department of Organization (IOA)
Main academic disciplines
  • Management
  • Organisation
  • Strategy
Teaching methods
  • Blended learning
Last updated on 21-06-2019

Relevant links

Learning objectives
The OC and SI courses aim to offer a practical and realistic approach to the complexity and dynamism of organizational contexts, whilst engaging seriously with theories of organizational change, strategy and identity. They seek to facilitate students in developing an understanding of the multifaceted nature of change, strategy and identity in a way that enables the making of practical judgements in an informed way and inspires imagination for responsible action. Upon the courses’ completion, we expect the students to be able to fulfill the following learning objectives:
  • Discuss how identity provides a foundation for strategy and how it influences opportunities for organizations to achieve competitive advantage
  • Discuss how strategic processes may influence the construction of a new organizational identity and the organizational commitment to identity
  • Relate theories on strategy and identity to each other, and apply them in order to analyze issues of relevance to strategy, identity and organizational change processes
  • Critically reflect on implications of the theories of organizing change for strategy and identity
  • Account for how theories in both courses can be used to understand the dynamics of organizational change and implications for managing and working in organizations
  • Explain the roles of narrative, sensemaking and commitment to organizing change, strategy and organizational identity
  • Connect theories and methods for researching organizational change, strategy and identity in the context of a concrete organizational situation.
Course prerequisites
Strategy and Identity can only be taken together with Organizing Change as the two courses have a common exam.
Examination
The course shares exams with
KAN-CSOLO1801U
Course content, structure and pedagogical approach

The aim of this course is to introduce strategy and how it intersects with organizational identity in different contexts (large and small organizations, long-lived firms and start-ups, public and private entities, project-based organizations, etc.). The course provides a brief overview of different perspectives in the field of strategy and then makes a move to theories that focus on strategy as a process. In a similar fashion the course provides a brief overview of recent developments in the conceptualization of organizational identity and the move towards process based views on identity and identity change. This implies that rather than seeing strategy and identity as fixed entities, a process view sees them as being in the making. Identity, for example, is the answer to the question “who are we becoming”, whereas strategy will be conceived in terms of how it emerges and becomes consolidated in the organization. A process view facilitates analysis and discussions of ‘how’ organizational identity influences the unfolding of strategies across time – and how the emergence of new strategies may lead to a new identity. The course has temporal emphasis, which enables past, present and future to be analysed, such as how organizational actors may leverage their past in the development of strategies for the future. The course also shows how actors make use of strategic narratives and how they engage external stakeholders in the co-creation of new strategies.


The multiple intersections between strategy and identity will be examined in relation to both methods for doing empirical research and implications for management practice. In particular, the course will explore situations of change and encourage students to debate the management of change and continuity in organizations opportunities and limitations of current theorizing on strategy and identity in relation to change.

 

Overlap with the course Organizing Change
This course of Strategy and Identity (SI) overlaps with Organizing Change (OC) in several ways.  
Both courses focus on theories and conceptual frameworks that elaborate the processes underpinning strategy, identity and organizing hereby stressing the active role of organizational actors. While SI focuses on how actors set the direction for the trajectory of the organization, OC focuses on the various mechanisms in maintaining and transforming organizations. Taken together the two courses will explain how strategies and identities are open to change and how organizing processes serve to hold them together. Finally, both courses will draw upon abductive methods as the foundation for the joint shared student projects.

Description of the teaching methods
Dialogue based lectures, role play, discussion of how the relations between strategy and identity are practiced and managed in organizations based on cases, videos, visiting practitioners and student observations of a concrete organizational context in their group projects. The course comprises a joint workshop with Organizing Change and a joint summary class.
Feedback during the teaching period
The OC and SI courses offer several feedback opportunities during the class discussions as well as in dedicated activities. Feedback will be given to the group presentations in the class and during office hours. The student groups will also receive supervision and feedback on their projects’ progress on two occasions. In addition, students will be given the opportunity for individual feedback in a specifically designed feedback session. That session will prepare the students for the writing of their first exam project, which needs to connect theory from both courses with the context of the organizations they have selected for their projects. In particular, it will support the students in creating a line of critical reflection that connects concepts from both courses with the presentations of practitioners (who will participate as guest speakers in the two courses) and articulating a convincing line of argumentation. In addition, this activity also seeks to create an opportunity for students to practice feedback-giving to peers in the context of their project group, which is expected to facilitate the group dynamics associated with the writing of the group project. The feedback provided by both peers and teachers is expected to enhance the quality of the written group project and support the students in their preparation of discussing theory in relation to practice for the oral exam.

Student workload
Teaching 33 hours
Preparation/reading/group work 123 hours
Exam 50 hours
Expected literature

The course readings will be about 800 pages, some of which are rather extensive and some of which are more light readings. The readings include, among others:

 

Abdelgawad, S. G., Zahra, S. A., Svejenova, S., & Sapienza, H. J. (2013). Strategic leadership and entrepreneurial capability for game change. Journal of Leadership & Organizational Studies, 20(4), 394–407.

Kaplan, S. & Orlikowski, W. (2014). Beyond forecasting: Creating new strategic narratives. Sloan Management Review, 56/1: 23-28.

Kaplan S. & Orlikowski, W. (2013). Temporal Work in Strategy Making. Organization Science, 24(4): 965-995.

Mintzberg, H. (1987). The strategy concept I: Five Ps for strategy. California Management Review, 30(1), 11–24.

Ravasi, D. & Philips, N. (2011). Strategies of alignment: Organizational Identity Management and Strategic Change at Bang & Olufsen. Strategic Organization, 9/2: 103-135.

Schultz, M. & Hernes, T. (2019). Temporal interplay between strategy and identity: Punctuated, subsumed, and sustained modes.Strategic Organization (online).

Schultz, M. & Hernes, T. (2013). A temporal perspective on organizational identity. Organization Science, 24/1: 1-21.

Whittington, R. (1996). Strategy as practice. Long Range Planning, 29(5), 731-735.

Last updated on 21-06-2019