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2019/2020  MA-MMBAO2022U  Master's Project: Integrated Strategy Project

English Title
Master's Project: Integrated Strategy Project

Course information

Language English
Course ECTS 12 ECTS
Type Mandatory
Level Part Time Master
Duration One Semester
Start time of the course Autumn, Spring
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for Master of Business Administration
Course coordinator
  • Jesper Rangvid - Department of Finance (FI)
Main academic disciplines
  • Strategy
Teaching methods
  • Face-to-face teaching
Last updated on 27-06-2019

Relevant links

Learning objectives
  • Identify and choose the relevant theories and models applicable to describe, order and analyze the problems identified during the analysis of a specific industry, the focal company, the strategic issues at stake and the implementation plan.
  • Bridge and combine theories and frameworks from different disciplines to derive a comprehensive, coherent and well-articulated picture of the industry, company, choice of strategic issue and implementation plan.
  • Use theories and frameworks to develop conclusions which are driven by data and insight and present in a convincing manner, ensuring that the conclusions from analysis are clearly communicated.
  • Analyze all problems identified, and to argue why specific models have been applied.
  • Present the overall conclusions in a coherent manner where individual parts build on each other.
  • Specifically for the term papers, theories refer to the curriculum of the relevant term, i.e. module 1 or module 2, whereas the final master's thesis is suppose to draw upon the whole curriculum.
  • Presentations of the findings should be done in a clear and convincing manner.
Master's Project: Integrated Strategy Project:
Exam ECTS 12
Examination form Oral exam based on written product

In order to participate in the oral exam, the written product must be handed in before the oral exam; by the set deadline. The grade is based on an overall assessment of the written product and the individual oral performance.
Individual or group exam Individual exam
Size of written product Max. 5 pages
The Final ISP is up to 5 pages plus four sub-reports of up to 15 pages each.
Assignment type Master's project
Written product to be submitted on specified date and time.
60 min. per student, including examiners' discussion of grade, and informing plus explaining the grade
Grading scale 7-point grading scale
Examiner(s) Two internal examiners and one external examiner
Exam period Summer and Summer
Make-up exam/re-exam
Same examination form as the ordinary exam
Description of the exam procedure

The summary should be written in English which is also the language of the ISP itself.


The exam consists of 20 minutes' oral presentation, 30 minutes' oral defense and 10 minutes' grading. The exam is structured to simulate a presentation to the board of directors.


The final assessment is made by the internal examiner and the external examiner as one combined grade based on an overall assessment of the written report including the executive summary and the oral presentation.

The assessment  shall not only be based on academic exam requirements, but also take into account the linguistic and the spelling abilities of the student, although with a major emphasis on the academic exam requirements.

Course content, structure and pedagogical approach

Writing the Master Thesis marks the completion of the MBA, but it also marks the participant’s ability to excel in utilizing the theories, models, frameworks and tools that the participant has encountered and worked with during the courses in the three terms.

The Master Thesis is comprised of work and results from the two integrated term projects and the final integrated strategy project, written at the end.

Description of the teaching methods
This is a project written on the participant’s own organization supported by academic counselling available to the students
Feedback during the teaching period
Feedback is given to the student together with the grade when written and oral exams have been evaluated.
Student workload
Sessions and counselling 12 hours
Intermediate projects and feed-back + Final ISP and Exam 318 hours
Last updated on 27-06-2019