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2020/2021  BA-BDMAO1024U  Economics in the Digital Age

English Title
Economics in the Digital Age

Course information

Language English
Course ECTS 7.5 ECTS
Type Mandatory
Level Bachelor
Duration One Semester
Start time of the course Spring
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
BSc in Digital Management
Course coordinator
  • Thomas Frick - Department of Digitalisation
Main academic disciplines
  • Managerial economics
  • Information technology
Teaching methods
  • Face-to-face teaching
Last updated on 24-03-2020

Relevant links

Learning objectives
1. Have a fundamental understanding of theories in microeconomics.
2. Be able to apply microeconomic theories to analyse, understand, and solve real-life business problems in a structured manner.
3. Be able to identify and develop recommendations for decision and strategy making based on microeconomic theories.
4. Be able to use microeconomic theories to critically discuss the role of digital transformation for consumers, firms, and industries.
Examination
Economics in the Digital Age:
Exam ECTS 7,5
Examination form Written sit-in exam on CBS' computers
Individual or group exam Individual exam
Assignment type Written assignment
Duration 4 hours
Grading scale 7-point grading scale
Examiner(s) One internal examiner
Exam period Summer
Aids Limited aids, see the list below:
The student is allowed to bring
  • Non-programmable, financial calculators: HP10bll+ or Texas BA II Plus
  • Language dictionaries in paper format
The student will have access to
  • Advanced IT application package
Make-up exam/re-exam
Same examination form as the ordinary exam
If the number of registered candidates for the make-up examination/re-take examination warrants that it may most appropriately be held as an oral examination, the programme office will inform the students that the make-up examination/re-take examination will be held as an oral examination instead.
Course content, structure and pedagogical approach

The course introduces the main microeconomic theories and provides students with the analytical tools and capabilities which will allow them to critically examine digitalization and digital transformation at the consumer, firm, and industry level. The course will apply and discuss microeconomic theories and how they can help to analyse, understand, and solve business problems. By applying these theories, we can develop recommendations for decision and strategy making. This course will emphasize the importance of economic theories in the context of digital transformation. This will provide students with a fundamental understanding of how to approach business problems related to digitalization.

Description of the teaching methods
Lectures and workshops based on exercices.
Feedback during the teaching period
Students will receive feedback via several mechanisms:
• During the in-class exercises when solutions are presented
• Via the McGraw-Hill Connect e-learning platform when working on exercises
• In the workshops when exercises are presented by groups and discussed
Student workload
Lectures 30 hours
Workshops 10 hours
Preparation for class 60 hours
Preparation for the workshops 30 hours
Preparation for the exam 76 hours
Expected literature

Frank R. and Cartwright E.: Microeconomics and Behaviour. Mcgraw-Hill Education Ltd; 2nd Edition, 2016

  • Should be bought from a book store that provides the book with access to the online platform of the publisher (for example the on campus book store)
  • Used books do not include this access to the online platform which expires after 360 days


Last updated on 24-03-2020