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2020/2021  BA-BDMAO2022U  Business Models and Value Chains in the Digital Economy

English Title
Business Models and Value Chains in the Digital Economy

Course information

Language English
Course ECTS 7.5 ECTS
Type Mandatory
Level Bachelor
Duration One Semester
Start time of the course Spring
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
BSc in Digital Management
Course coordinator
  • Ioanna Constantiou - Department of Digitalisation
Main academic disciplines
  • Managerial economics
  • Information technology
Teaching methods
  • Face-to-face teaching
Last updated on 24-03-2020

Relevant links

Learning objectives
Identify and describe the specific characteristics of digital business models and digital value chains
  • Describe and apply business model concepts for start-ups in the digital environment
  • Explain the challenges of digital transformation in relation to business models and value chains
  • Reflect on on the of digital business models and value chains of organizations competing in the digital arena
Examination
Business Models and Value Chains in the Digital Economy:
Exam ECTS 7,5
Examination form Oral exam based on written product

In order to participate in the oral exam, the written product must be handed in before the oral exam; by the set deadline. The grade is based on an overall assessment of the written product and the individual oral performance.
Individual or group exam Oral group exam based on written group product
Number of people in the group 2-3
Size of written product Max. 10 pages
Assignment type Synopsis
Duration
Written product to be submitted on specified date and time.
20 min. per student, including examiners' discussion of grade, and informing plus explaining the grade
Grading scale 7-point grading scale
Examiner(s) Internal examiner and second internal examiner
Exam period Summer
Make-up exam/re-exam
Same examination form as the ordinary exam
Course content, structure and pedagogical approach

The proliferation of digital technologies has a significant impact on the business models and traditional value chains.  Digital platforms with international impact, such as Google, Amazon, Facebook are building digital ecosystems challenging existing business models and value chains. The course starts by introducing the logic behind traditional business models and value chains. Then, the course explains the digital trends which lead to new value creation structures,  enabled by digital platforms. Traditional value chains are replaced and new digital business models emerge. The course also presents strategic tools for supporting traditional businesses experiencing  digital transformation. Concepts, models, and economic principles that are useful in analyzing the digital business models and digital structures of value creation will be taught and applied on real-life cases.

 

Description of the teaching methods
lectures and workshops with case studies
Feedback during the teaching period
During the first session the students will be prompt to decide on the business idea for the project. in the following sessions the students will be provided feedback on how the topics of each session could relate to their project through a set of questions presented in the slides that would be discussed in the corresponsing session.
Student workload
Lectures 30 hours
Preparation for class 100 hours
Preparation for the case studies 10 hours
Preparation for the exam project 66 hours
Expected literature

Amit, R., and Zott, C. "Value creation in e‐business," Strategic management journal (22:6‐7) 2001, pp 493-520.
Eisenmann, T., Parker, G., and Van Alstyne, M. W. "Strategies for two-sided markets," Hui, K. L., and Chau, P. Y. "Classifying digital products," Communications of the ACM (45:6) 2002, pp 73-79.
Iansiti, M., and Levien, R. "Strategy as ecology," Harvard Business Review (82:3) 2004, pp Nalebuff, B. J., and Brandenburger, A. M. "Co-opetition: Competitive and cooperative business strategies for the digital economy," Strategy & leadership (25:6) 1997, pp 28-35.
Osterwalder, A., Pigneur, Y., and Tucci, C. L. "Clarifying business models: Origins, present, and future of the concept," Communications of the association for Information Systems (16:1) 2005, p 1.
Shapiro, C., and Varian, H. R. Information rules: a strategic guide to the network economy Harvard Business Press, 2013.
 

 

Last updated on 24-03-2020