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2020/2021  BA-BHAAV2706U  Introduction to Platform Business and Organization

English Title
Introduction to Platform Business and Organization

Course information

Language English
Course ECTS 7.5 ECTS
Type Elective
Level Bachelor
Duration One Semester
Start time of the course Autumn
Timetable Course schedule will be posted at calendar.cbs.dk
Max. participants 80
Study board
Study Board for BSc in Economics and Business Administration
Course coordinator
  • Christiane Lehrer - Department of Digitalisation
Main academic disciplines
  • Information technology
  • Management
  • Organisation
Teaching methods
  • Blended learning
Last updated on 25-06-2020

Relevant links

Learning objectives
By the end of the course students should demonstrate an ability to
  • Describe the various conceptualizations of platforms
  • Apply theoretical frameworks to explain platform business and organization
  • Contrast conventional firm-centric and platform-centric business and organization
  • Assess and criticise the role of platforms in business, organization, and society
Introduction to Platform Business and Organization:
Exam ECTS 7,5
Examination form Home assignment - written product
Individual or group exam Group exam
Please note the rules in the Programme Regulations about identification of individual contributions.
Number of people in the group 2-4
Size of written product Max. 15 pages
The exam assignment should be written in groups of 2-4. In special circumstances, it is possible to hand-in as an individual. In such a case, the extent of the written product would be set to 10 pages.
Assignment type Written assignment
Duration Written product to be submitted on specified date and time.
Grading scale 7-point grading scale
Examiner(s) One internal examiner
Exam period Winter
Make-up exam/re-exam
Same examination form as the ordinary exam
If a student participated in writing the group essay, but did not pass examination, the student can choose either to resubmit the original group essay or to write a new, individual essay within a specified time period.
Description of the exam procedure

Participants of the course will analyze a self-selected case organization with the objective to empirically analyze and reflect upon platform business and organizaiton. The approach and the results are documented as a project report and are submitted at the specified deadline.

Course content, structure and pedagogical approach

Platforms are eating the world; the top 5 most valuable brands (Amazon, Apple, Google, Samsung, Facebook) are platform businesses, while others (e.g. Uber, Airbnb) disrupt mature markets and incumbents. The platform economy attracts enormous investments and the “platforming” of long-held institutions changes fundamental social categories of labour, sharing, identity, and many more. Managing platforms is now a core competency increasingly required from general managers, who need to understand how to leverage the opportunities while tackling the challenges. This course will prepare students to become such general managers of the 21st century by addressing how platforms change core aspects of business and organization. Such core aspects include the shift from value chains to value networks, a strategic focus on ecosystems for innovation and value creation, and the change in mind-set from firm-centric to platform-centric thinking.

Description of the teaching methods
Interactive lectures and case-based teaching
Feedback during the teaching period
continuous summative assessment; office hours
Student workload
Lectures 30 hours
Preparation for class 90 hours
Group assignment 90 hours
Last updated on 25-06-2020