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2020/2021  KAN-CBUSO1001U  Strategic and Tactical Tools for E-Business

English Title
Strategic and Tactical Tools for E-Business

Course information

Language English
Course ECTS 7.5 ECTS
Type Mandatory
Level Full Degree Master
Duration One Semester
Start time of the course Autumn, Spring
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
BUS Study Board for BSc/MSc in Business Administration and Information Systems, MSc
Course coordinator
  • Rony Medaglia - Department of Digitalisation
Main academic disciplines
  • Information technology
  • Management
  • Marketing
Teaching methods
  • Online teaching
Last updated on 10-06-2020

Relevant links

Learning objectives
  • Master relevant terminology regarding e-business
  • Use a group of relevant theories/frameworks to solve e-business problems
  • Reflect on the innovative potential of new digital tools for specific organizations
  • Assess the implications of new digital technologies for industry structures
  • Identify potential disruptive e-business technologies and associate business models with them
Prerequisites for registering for the exam (activities during the teaching period)
Number of compulsory activities which must be approved (see s. 13 of the Programme Regulations): 1
Compulsory home assignments
A mandatory assignment based on the analysis of a case assigned at the beginning of the course. Feedback during the writing of the assignment will be given by the teacher and by the other students when the authors of the assignment will present their case analysis. The assigment is max. 8 pages long, and is written in groups of max. 4 students. If there is a compelling reason, a student can write the mandatory assignment individually.

If a student cannot hand in due to documented illness, or if a student does not get the activity approved in spite of making a real attempt, then the student will be given one extra attempt before the ordinary exam.
Examination
Strategic and Tactical Tools for E-Business:
Exam ECTS 7,5
Examination form Written sit-in exam on CBS' computers
Individual or group exam Individual exam
Assignment type Written assignment
Duration 4 hours
Grading scale 7-point grading scale
Examiner(s) One internal examiner
Exam period Winter and Summer
Aids Closed book: no aids
However, at all written sit-in exams the student has access to the basic IT application package (Microsoft Office (minus Excel), digital pen and paper, 7-zip file manager, Adobe Acrobat, Texlive, VLC player, Windows Media Player), and the student is allowed to bring simple writing and drawing utensils (non-digital). PLEASE NOTE: Students are not allowed to communicate with others during the exam.
Make-up exam/re-exam
Same examination form as the ordinary exam
If the number of registered candidates for the make-up examination/re-take examination warrants that it may most appropriately be held as an oral examination, the programme office will inform the students that the make-up examination/re-take examination will be held as an oral examination instead.
Description of the exam procedure

The students need to answer a number of open-ended questions in written form about the course syllabus readings.

Course content, structure and pedagogical approach

Digitalization is reshaping the way we do business. The convergence of information and communication technologies is leading to massive transformation of our economy. This transforms the organization as radically as steam engines, telephones, and railroads did in the past. The continuous development of digital technologies and tools affects industry structures and individual organizations. Consequently, future managers need to understand how to integrate digital means with innovative forms of organizing to develop effective e-business strategies.

This course provides an understanding of the applications, baseline technologies, changing skill sets, new business concepts and, above all, new business tactics/strategies that organizations need to master, in order to manage and lead their e-business initiatives. This course explores digital technologies with their latest development and focuses on how organizations can exploit these technologies as a means to effectively reshape and (re-)direct their business strategy. We will examine business cases where firms have developed e-business-based solutions, we will look at new information products and services, and we will explore new, disruptive business models enabled by digital means. We will emphasize the need to understand the ways we can integrate novel technological solutions in business, as well as to develop a mindset that aligns with the digital transformation our society is going through.

Description of the teaching methods
A mix of lectures, workshops and project work will be used.
Feedback during the teaching period
The teacher and other students will provide feedback to the student case presentations scheduled each week. Anonymized examples of previous mandatory assignments will be discussed to provide feedback on assignment writing.
Throughout the course, the teacher will provide feedback through mock exam questions.
Students can get oral feedback on any of the course contents during office hours, which students can book in advance.
All feedback is given based on the same criteria established for the final exam.
Student workload
Watching video lectures + online exercises 24 hours
Participating in workshop sessions 24 hours
Reading and preparing for discussions 70 hours
Preparing for case discussions 20 hours
Writing mandatory assignment 30 hours
Exam and preparing for individual exam 38 hours
TOTAL 206 hours
Expected literature

The full list of readings will be indicated as the course start approaches.

 

Last updated on 10-06-2020