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2020/2021  KAN-CCMVV4064U  Management of Sport in Society

English Title
Management of Sport in Society

Course information

Language English
Course ECTS 7.5 ECTS
Type Elective
Level Full Degree Master
Duration One Semester
Start time of the course Autumn
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for MSc in Economics and Business Administration
Course coordinator
  • Sven Junghagen - Department of Management, Politics and Philosophy (MPP)
Main academic disciplines
  • CSR and sustainability
  • Management
  • Political Science
Teaching methods
  • Blended learning
Last updated on 04-06-2020

Relevant links

Learning objectives
To achieve 12, as the course’s final grade, the student must perform the following:
  • Discuss the underlying assumptions of the inherent values of sport and the management of sport in society
  • Select and apply models, concepts and theories towards a given practical problem
  • Present argumentation for the relevance of the selected models, concepts and theories
  • Synthesise and deduce new models and theories based on practical applications of sport for society
Management of Sport in Society:
Exam ECTS 7,5
Examination form Home assignment - written product
Individual or group exam Individual exam
Size of written product Max. 15 pages
Assignment type Written assignment
Duration Written product to be submitted on specified date and time.
Grading scale 7-point grading scale
Examiner(s) One internal examiner
Exam period Winter
Make-up exam/re-exam
Same examination form as the ordinary exam
If the student fails the ordinary exam the course coordinator chooses whether the student will have to hand in a revised product for the re- take or a new project.
Course content, structure and pedagogical approach

The aim of this course is to provide an understanding of the management of sport in society. The mutual interdependence between sport and society, from the point of view of sport as well as society will be highlighted and problematised. As an example, just as sport is ever more used as a tool for development – public health, social integration and crime prevention – sport is also highly dependent on society in terms of financial, material and voluntary support, as well as a constant influx of new practitioners. Sport will be looked at as leisure activity as well as a highly commercialised and professionalised product. The knowledge in this course can be used by students interested in a future career in sport management – whether this means to work in or with sport organisations – but will also be of interest for those just wanting to increase their understanding of the relationship between society and its largest voluntary sector. Please note that the course will predominantly make use of examples from team sports, and examples from the field of football (soccer) will be used more frequently than from other sports. This is due to football being the most studied sport in the academic literature on sport management.


Main topics to be covered in the course include:


  • Sport for development
  • Volunteers
  • Integration vs. segregation
  • Corporate social responsibility by, with and through sport
  • Triple bottom line
  • Sport as stakeholder and stakeholders of sport
  • Social entrepreneurship and social innovation in sport
  • Social capital in, through and by sport
Description of the teaching methods
Class sessions will consist of lectures and include interactive presentations and case discussions. The format of the course is thus based on a mixture of cases and theory, as it is our belief that understanding both practice and theory, and acquiring the skill to apply one to the other, should be the core of this course. Hence, classes will be used to partially review theory and promote critical discussion of theory application and to partially present and discuss cases. This discussion should, however, be guided by insights gained in the 'theoretical' readings and should lead to conclusions about the applicability of theoretical concepts in certain practical situations.
Feedback during the teaching period
Feedback will be given on demand in relation to the preparation of the written exam assignment
Student workload
Lectures 30 hours
Preparation 104 hours
Exam 72 hours
Expected literature



Hassan, D. & Lusted, J. (2013) Managing sport – social and cultural perspectives. Routledge: Abingdon, Oxon.


Articles and chapters:


Aggestål, M. & Fahlén, J. (2015) Managing Sport for Public Health: Approaching Contemporary Problems with Traditional Solutions. Social Inclusion, 3(3), 108-117.


Ahonen, A & Persson H.T.R. (2019) Social entrepreneurship and corporate social responsibility in Team Sport Clubs, In V. Ratten (Ed.) Sport Entrepreneurship and Public Policy – Building a New Approach to Policy-making for Sport (p. 7-21). Cham, Switzerland: Springer.


Babiak, K. & Wolfe, R. (2009) Determinants of corporate social responsibility in professional sport: Internal and external factors. Journal of Sport Management, 23(6), 717-742.


Berg, B.K., Warner, S. & Das, B.M. (2015) What about sport? A public health perspective on leisure-time physical activity. Sport Management Review,18(1), 20-31


Bergsgard, N.A., Borodulin, K., Fahlen, J., Høyer-Kruse, J. & Bundgård Iversen, E. (2019) National structures for building and managing sport facilities: a comparative analysis of the Nordic countries, Sport in Society, 22(4), 525-539


Edwards, M.B. () The role of sport in community capacity building: An examination of sport for development research and practice. Sport Management Review, 18(1), 86-98.


Forde, S.D., Lee, D.S., Mills, C. & Frisby, W. (2015) Moving towards social inclusion: Manager and staff perspectives on an award winning community sport and recreation program for immigrants. Sport Management Review, 18,(1), 126-138


Gallant, D., Sherry, E. & Nicholson, M. (2015) Recreation or rehabilitation? Managing sport for development programs with prison populations. Sport Management Review, 18(1), 45-56.


Jeanes, R., Spaaij, R., Penney, D. & O’Connor, J. (2019) Managing informal sport participation: tensions and opportunities, International Journal of Sport Policy and Politics, 11(1), 79-95.


Nichols, G., Taylor, P., Barret, D. & Jeanes, R. ( 2014) Youth sport volunteers in England: A paradox between reducing the state and promoting a Big Society. Sport Management Review, 17(3), 337-346.


Dino Numerato, D. & Persson, H.T.R. (2009) To Govern or to Dispute? Remarks on the Social Nature of Dispute Resolutions in Czech and Danish Sports Associations. Entertainment and Sports Law Journal, 7(2) DOI 10.16997/​eslj.48


Peachey, J.W. , Borland, J. Lobpries, J. & Cohen, A. (2015) Managing impact: Leveraging sacred spaces and community celebration to maximize social capital at a sport-for-development event. Sport Management Review, 18(1), 86-98.


Persson, H.T.R. (2008) Social capital and social responsibility in Denmark – More than gaining public trust. International Review for the Sociology of Sport, 43(1), 35–51.


Persson, H.T.R. (2011) Good governance and the Danish Football Association: between international and domestic sport governance. International Journal of Sport Policy and Politics, 3(3), 373-384.


Schulenkorf, N. (2017) Managing sport-for-development: Reflections and outlook. Sport ManagementReview, 20(3), 243-251.


Spracklen, K., Hylton, K. & Long, J. (2006) Managing and Monitoring Equality and Diversity in UK Sport - An Evaluation of the Sporting Equals Racial Equality Standard and Its Impact on Organizational Change. Journal of Sport & Social Issues, 30(3), 289-305.


Wagner, U., Persson, H.T.R. & Overbye, M. (2017) Sponsor networks and business relations orchestrated by team sports clubs. Sport, Business and Management: An International Journal, 7(4), 426-443

Last updated on 04-06-2020