2020/2021
KAN-CSSMO1801U Co-creation and Shared Economy
| English Title |
| Co-creation and Shared
Economy |
|
|
| Language |
English |
| Course ECTS |
7.5 ECTS |
| Type |
Mandatory |
| Level |
Full Degree Master |
| Duration |
One Quarter |
| Start time of the course |
Third Quarter, Spring |
| Timetable |
Course schedule will be posted at
calendar.cbs.dk |
| Study board |
Study Board for MSc in Social Sciences
|
| Course
coordinator |
- Sebastian Zenker - Department of Marketing
(Marketing)
|
| Main academic
disciplines |
- Business Law
- Customer behaviour
- Service management
|
| Teaching
methods |
|
|
|
Last updated on
12-02-2020
|
| Learning objectives |
The aim of the course is to introduce students to
the fundamental theoretical frameworks of co-creation for service
firms and central aspects of law in this regards. More
specifically, to achieve the grade 12, students have to meet the
following learning objectives with no or only minor mistakes:
- Describe and explain advantages and disadvantages of different
co-creation processes and designs
- Account for how co-creation, incl. designing of the process,
can be applied in service firms
- Evaluate and compare appropriate co-creation types for service
firms.
- Identify and describe relevant theories for the shared
economy
- Critical reflect about the impact of different shared economy
concepts for service firms.
- To follow academic conventions in the written presentation.
To follow academic conventions in the written presentation. To
follow academic conventions in the written
presentation.
|
| Examination |
|
Co-Creation
and Shared Economy:
|
| Exam
ECTS |
7,5 |
| Examination form |
Home assignment - written product |
| Individual or group exam |
Individual exam |
| Size of written product |
Max. 10 pages |
| Assignment type |
Case based assignment |
| Duration |
2 weeks to prepare |
| Grading scale |
7-point grading scale |
| Examiner(s) |
One internal examiner |
| Exam period |
Spring |
| Make-up exam/re-exam |
Same examination form as the ordinary exam
If the student fails the ordinary
exam they have to do the re-exam with the same case, but new
questions regarding the case.
|
Description of the exam
procedure
The student will receive a specific case and detailed questions
regarding the case. The students should analyse the case and apply
knowledge gained through the course to answer these questions as
written in the learning
objectives.
|
|
| Course content, structure and pedagogical
approach |
|
Moving in to the third quarter the value creation process in a
co-creation and shared economy perspective is focal. Involving
customers and other stakeholders – how, when, and why. Different
types and levels of co-creation are presented and discussed. The
course also dives into theories and concepts related to the shared
economy.
Key objectives are (examples):
-
Service Dominant Logic and co-creation
-
Various types of co-creation – from simple to complex (and in
different areas), and the difference towards a sharing economy
logic
-
Co-creation in designing service(s)
-
Co-creation in branding and promotion
-
Legal perspectives on co-creation
-
Different concepts of shared economy
-
Impact of shared economy on service firms
-
Pros and cons of co-creation and shared
economy
|
| Description of the teaching methods |
The course is taught through a combination of
lectures, seminars and case-studies. Thorough preparation and
in-class participation is expected.
Through providing an overview of relevant literature about content
and methods, as well as some hands-on insights from research
practice the course is designed to be highly interactive. The
course builds upon the principles of active learning: students are
expected to comment on readings, and do group exercises (e.g.,
Oxford debates) throughout the course.
The course will start with an introductory session at which the
course co-ordinator will explain the rationale and structure of the
course, the course aims, the literature base, and the structure of
the exam. |
| Feedback during the teaching period |
| Students will receive feedback in various forms
during the course: For instance, through discussions in class,
peer-group-feedback from a voluntary home-written assignment
(test-exam), and written feedback after the exam. |
| Student workload |
| Course activities (including preparation) |
170 hours |
| Exam (including exam preparation) |
36 hours |
|
Last updated on
12-02-2020
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